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Consumer Insight information

See Chicago, IL salary details

$33.5K

$73.4K

$103.5K

How much do consumer insight jobs pay per year?

As of Jun 14, 2026, the average yearly pay for consumer insight in Chicago, IL is $73,375.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $87,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How does a Consumer Insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

What are consumer insight professionals and what do they do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.
What are the most commonly searched types of Consumer Insight jobs in Chicago, IL? The most popular types of Consumer Insight jobs in Chicago, IL are:
What are popular job titles related to Consumer Insight jobs in Chicago, IL? For Consumer Insight jobs in Chicago, IL, the most frequently searched job titles are:
What job categories do people searching Consumer Insight jobs in Chicago, IL look for? The top searched job categories for Consumer Insight jobs in Chicago, IL are:
Consumer Insight jobs near you
Senior Manager Consumer Insights

Senior Manager Consumer Insights

Reynolds Consumer Products

Lake Forest, IL • On-site

$127K - $185K/yr

Full-time

Posted 6 days ago

Reynolds Consumer Products rating

6.9

Company rating: 6.9 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

Job description

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities! We are passionate about achieving results and have fun winning as a team!

We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you! We currently have an opportunity for a Senior Manager Consumer Insights at our Corporate Headquarters in Lake Forest, IL.


Your Role:

The Senior Manager of Consumer Insights & Strategy will work cross-functionally to build brand connections with the people who buy and use our products. The role will provide consumer insight leadership and coordination of all consumer research projects in collaboration with the Business Units SVPs and their teams. We embrace and accept individual experiences and backgrounds to achieve a diverse and inclusive workplace.

You will have the opportunity to Make Great Things Happen!

  • Provide strategic partnership to business teams in identifying and articulating key business issues, learning goals and knowledge gaps for assigned brands.
  • Identify appropriate research objectives and direct resources in executing projects.
  • Partner with the Business Units on Strategic Business Planning
  • Plan, design, and execute consumer insights projects that delivers value to RCP.
  • Lead the effort of turning research results and data into key insights which drive growth for the business.
  • Provide clear, strategic direction to external research partners that results in stellar research outputs and greater research ROI.
  • Work closely with the Senior Director of Analytics to identify ways of leveraging analytics, improve reporting quality and maximize our synergies with our external research and agency partners.

You will love it here if…

  • You put safety first, always
  • You listen, learn, and evolve
  • You are passionate about collaboration, teamwork, and achieving shared goals
  • You treat all people with respect, operating ethically, and embrace inclusivity
  • You are committed to improving our impact on local communities

We need you to have:

  • BA/BS degree in Marketing or related field
  • 10+ years in CPG market research
  • Extensive experience with business-enabling broad range of qualitative and quantitative methodologies & techniques (including predictive analytics, conjoint, MaxDiff, TURF, Habits and Practices, segmentation, claims testing, packaging testing, brand and communications testing, product testing, brand health and equity tracking, concept testing).
  • Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization.
  • Proficiency in gathering, compiling and preparing data from Nielsen and/or IRI databases.
  • Analytical; problem- solving skills.
  • Able to juggle multiple tasks at once in a fast-paced environment.
  • Great attention to detail.
  • Works independently but also enjoys working with a team

Icing on the cake:

  • MBA or advanced degree a plus

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

Not a good fit but know someone who is? Please refer them!

Local candidates only, no relocation assistance available

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.

No recruiter calls or emails please.

RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.


USD $127,700.00 - USD $185,150.00 /A
Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

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