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Consumer Engagement Jobs (NOW HIRING)

Red Bull

Specialist, Consumer Affairs

Santa Monica, CA · On-site

$56K - $85K/yr

CONSUMER ENGAGEMENT Craft responses to consumer inquiries in the voice of Red Bull, bringing the brand to life while satisfying the consumer's request, across inquiry groups including: Product ...

Red Bull

Specialist, Consumer Affairs

Santa Monica, CA · On-site

$56K - $85K/yr

CONSUMER ENGAGEMENT Craft responses to consumer inquiries in the voice of Red Bull, bringing the brand to life while satisfying the consumer's request, across inquiry groups including: Product ...

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Consumer Engagement information

See salary details

$27K

$77.8K

$136.5K

How much do consumer engagement jobs pay per year?

As of Sep 7, 2026, the average yearly pay for consumer engagement in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.

What is consumer engagement?

Consumer engagement refers to the strategies and actions a company uses to interact with its customers across various touchpoints, both online and offline. The goal is to build strong relationships, encourage brand loyalty, and foster positive experiences that lead to repeat business. This can involve responding to customer inquiries, creating engaging content, managing social media channels, and collecting feedback to improve products or services. Effective consumer engagement is crucial for building trust and long-term customer satisfaction.

How does a Consumer Engagement specialist typically collaborate with marketing and product teams?

Consumer Engagement specialists often serve as a bridge between the company and its customers, working closely with both marketing and product teams. They share consumer feedback and insights gathered through various channels, helping marketing craft more targeted campaigns and assisting product teams in refining offerings based on real user experiences. Regular meetings, collaborative projects, and shared analytics platforms are common ways these teams work together. This cross-functional collaboration not only enhances customer satisfaction but also drives continuous improvement in both communication strategies and product development.

What are the key skills and qualifications needed to thrive in consumer engagement, and why are they important?

To thrive in Consumer Engagement, you generally need a background in marketing, communications, or business, with strong data analysis and customer service skills. Familiarity with CRM platforms, social media management tools, and customer feedback systems is often required. Exceptional interpersonal skills, active listening, and the ability to build rapport set top performers apart. These skills are crucial for understanding consumer needs, fostering loyalty, and driving positive brand experiences.

What is the difference between Consumer Engagement vs Customer Service Representative?

AspectConsumer EngagementCustomer Service Representative
Primary FocusBuilding long-term relationships and brand loyaltyHandling individual customer inquiries and issues
Skills NeededCommunication, marketing, data analysisCommunication, problem-solving, product knowledge
Work EnvironmentMarketing teams, digital platforms, social mediaCall centers, retail stores, customer support centers
Common CertificationsDigital marketing, CRM certificationsCustomer service certifications, product training

While both roles involve interacting with customers, Consumer Engagement focuses on fostering ongoing relationships and brand loyalty through marketing strategies, whereas Customer Service Representatives primarily address immediate customer issues and inquiries. Understanding these differences helps organizations align roles with their customer interaction goals.

What does a consumer engagement specialist do?

A consumer engagement specialist develops and implements strategies to build strong relationships between a company and its customers. They analyze customer feedback, create communication plans, and use tools like social media and CRM systems to enhance customer satisfaction and loyalty. The role often requires excellent communication skills and knowledge of marketing or customer service practices.
More about Consumer Engagement jobs

What are the most commonly searched types of Consumer Engagement jobs?

The most popular types of Consumer Engagement jobs are:

What states have the most Consumer Engagement jobs?

States with the most job openings for Consumer Engagement jobs include:

What job categories do people searching Consumer Engagement jobs look for?

The top searched job categories for Consumer Engagement jobs are:

Consumer Engagement jobs near you
Infographic showing various Consumer Engagement job openings in the United States as of August 2026, with employment types broken down into 74% Full Time, 24% Part Time, and 2% Contract. Highlights an 75% Physical, 3% Hybrid, and 22% Remote job distribution, with an average salary of $77,797 per year, or $37.4 per hour.

Specialist, Consumer Affairs

Red Bull

Santa Monica, CA • On-site

$56K - $85K/yr

Full-time

Posted 6 days ago

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

17th of 52 rated marketing agency

Job description

Our Consumer Affairs team helps build meaningful connections between consumers and the Red Bull brand. We engage with both new and loyal consumers by drawing on the full World of Red Bull, including Brand, Sports, Culture, Sales, and Red Bull Media House.
In this role, you will support consumers by responding to inquiries received through our website and other channels, ensuring each interaction is handled with care, consistency, and a focus on delivering a positive experience. Working within established processes and best practices, you'll help represent our brand while supporting consumer-focused initiatives that strengthen engagement and deepen connections with our audiences.
You'll also have the opportunity to collaborate across teams and leverage Red Bull's unique products, content, and experiences to support a wide range of consumer engagement efforts.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
  • CONSUMER ENGAGEMENT
    Craft responses to consumer inquiries in the voice of Red Bull, bringing the brand to life while satisfying the consumer's request, across inquiry groups including: Product, Consumer Collecting, General inquiries, Sales, Sports, Culture, Event Support, Sports, Brand and Culture, Legal, and Consumer Products.
    Prioritize inquiries received through the official inquiry webpage.
    Support campaigns as assigned.
    Contribute to plans that optimize 1:1 engagement opportunities.
    Adapt key learnings to consistently evolve best practices for consumer interactions.
    Manage and process inbound physical mail from consumers.
    Identify and execute opportunities to engage consumers with consumer incentives (product trial, gifting merchandise, discounts, etc.)
  • NEW MESSAGING DEVELOPMENT
    Create consumer-facing messaging aligned with messaging frameworks to ensure consistency and accuracy across all consumer inquiry topics.
    Collaborate with cross-functional teams to develop approved responses for emerging inquiries and topics.
    Maintain a repository of messaging frameworks to ensure alignment with brand tone of voice.
  • WORKFLOW
    Maintain content asset library with timely updates to always provide the most up-to-date and inspiring content to consumers with each engagement.
    Provide sales leads to the on-premise teams.
    Ability to work across multiple projects while prioritizing demands and meeting deadlines.
    Contribute to a fun, productive and positive work environment.
  • REPORTING
    Compile qualitative and quantitative data for quarterly reports.
    Ensure all inquiries are properly tagged and categorized to support accurate data collection and analysis.
    Monitor inquiry trends, report key topics to management, and prepare flash reports highlighting emerging issues.
    Immediately escalate sensitive inquiries to the appropriate manager.
  • PROJECT MANAGEMENT
    Leverage Consumer Affairs management tools, including Zendesk, Monday.com, SAP, and Lead Tracker.
    Compile meeting notes and distribute them to the team.

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • 1-2 years consumer engagement experience with proven track record of accomplishments
  • Strong people skills across consumers and colleagues
  • Excellent written and verbal skills with attention to detail
  • Strong storyteller across a variety of audiences
  • Self-starter, creative thinker and problem solver
  • Highly committed, professional, and a great team player
  • Intuitive communicator, adaptable to broad consumer base
  • Enthusiastic, energetic and positive attitude
  • Past involvement with marketing programs and campaigns
  • Microsoft Office applications, Zendesk (preferred), and/or Airtable
  • Travel 10-20%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM

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