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Consumer Engagement information

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$27K

$77.8K

$136.5K

How much do consumer engagement jobs pay per year?

As of Sep 7, 2026, the average yearly pay for consumer engagement in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.

What is consumer engagement?

Consumer engagement refers to the strategies and actions a company uses to interact with its customers across various touchpoints, both online and offline. The goal is to build strong relationships, encourage brand loyalty, and foster positive experiences that lead to repeat business. This can involve responding to customer inquiries, creating engaging content, managing social media channels, and collecting feedback to improve products or services. Effective consumer engagement is crucial for building trust and long-term customer satisfaction.

How does a Consumer Engagement specialist typically collaborate with marketing and product teams?

Consumer Engagement specialists often serve as a bridge between the company and its customers, working closely with both marketing and product teams. They share consumer feedback and insights gathered through various channels, helping marketing craft more targeted campaigns and assisting product teams in refining offerings based on real user experiences. Regular meetings, collaborative projects, and shared analytics platforms are common ways these teams work together. This cross-functional collaboration not only enhances customer satisfaction but also drives continuous improvement in both communication strategies and product development.

What are the key skills and qualifications needed to thrive in consumer engagement, and why are they important?

To thrive in Consumer Engagement, you generally need a background in marketing, communications, or business, with strong data analysis and customer service skills. Familiarity with CRM platforms, social media management tools, and customer feedback systems is often required. Exceptional interpersonal skills, active listening, and the ability to build rapport set top performers apart. These skills are crucial for understanding consumer needs, fostering loyalty, and driving positive brand experiences.

What is the difference between Consumer Engagement vs Customer Service Representative?

AspectConsumer EngagementCustomer Service Representative
Primary FocusBuilding long-term relationships and brand loyaltyHandling individual customer inquiries and issues
Skills NeededCommunication, marketing, data analysisCommunication, problem-solving, product knowledge
Work EnvironmentMarketing teams, digital platforms, social mediaCall centers, retail stores, customer support centers
Common CertificationsDigital marketing, CRM certificationsCustomer service certifications, product training

While both roles involve interacting with customers, Consumer Engagement focuses on fostering ongoing relationships and brand loyalty through marketing strategies, whereas Customer Service Representatives primarily address immediate customer issues and inquiries. Understanding these differences helps organizations align roles with their customer interaction goals.

What does a consumer engagement specialist do?

A consumer engagement specialist develops and implements strategies to build strong relationships between a company and its customers. They analyze customer feedback, create communication plans, and use tools like social media and CRM systems to enhance customer satisfaction and loyalty. The role often requires excellent communication skills and knowledge of marketing or customer service practices.
More about Consumer Engagement jobs

What are the most commonly searched types of Consumer Engagement jobs?

The most popular types of Consumer Engagement jobs are:

What states have the most Consumer Engagement jobs?

States with the most job openings for Consumer Engagement jobs include:

What job categories do people searching Consumer Engagement jobs look for?

The top searched job categories for Consumer Engagement jobs are:

Consumer Engagement jobs near you
Infographic showing various Consumer Engagement job openings in the United States as of August 2026, with employment types broken down into 74% Full Time, 24% Part Time, and 2% Contract. Highlights an 75% Physical, 3% Hybrid, and 22% Remote job distribution, with an average salary of $77,797 per year, or $37.4 per hour.

Senior Manager - Consumer Engagement Product

Stryker Corporation

Manhattan, NY • On-site

$142 - $284/hr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago

Stryker rating

8.2

Company rating: 8.2 out of 10

Based on 112 frontline employees who took The Breakroom Quiz

136th of 499 rated machine equipment manufacturers

Job description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary

We are looking for a Sr. Manager of Consumer Engagement Product to join our team at CVS Health. This person will be deeply involved with leading ongoing consumer engagement product efforts including enriched messaging, VoiceAI, and other innovative channel engagement products. This role is a high-level individual contributor role.

Position responsibilities
  • Collaborate closely with product owners in the consumer engagement portfolio to efficiently manage key activities, milestones, and deliverables
  • Lead research initiatives on effective consumer engagement methodologies for the product portfolio
  • Identify, monitor, and enhance success metrics across the consumer engagement portfolio, including engagement and opt-out rates
  • Manage special projects within the portfolio, such as automating approval processes and developing innovative ways of working
  • Influence and coordinate multiple internal and external stakeholders to effectively drive progress on critical deliverables and raise potential roadblocks
Required skills
  • Critical reasoning - your primary responsibilities require you to operate at the intersection of project and product management. The team will lean on you to effectively get us to connect the dots between multiple ongoing priorities.
  • Proactivity - there is no set "playbook" for this job. An ideal profile for this is someone who takes the initiative to address priorities within the organization and likes the autonomy to act on those priorities.
  • Portfolio management - you will have exposure across multiple different priorities and will be responsible for keeping the team's portfolio organized
  • Detail orientation - we are a complex and data-backed organization. The details matter to us and our stakeholders
  • Effective communication - the role requires succinct written and verbal communication across the organization
Required Qualifications
  • 3-5+ years experience at a top-tier management consulting firm or 3-5+ years as a product manager at an early/mid stage start-up
  • 3-5 years of experience with PowerPoint, Excel, and other productivity software
  • 3-5 years of experience building executive level deliverables (e.g., story lining a presentation) and project plans
  • Experience with AI tools such as Claude CoWork and/or OpenAI Codex
  • General interest in healthcare, technology, and marketing
Education
  • Bachelor's in Business Administration or a quantitative field or equivalent experience
Pay Range

The typical pay range for this role is:

$142,140.00 - $284,280.00

This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 08/23/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

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