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Consumer Engagement Jobs (NOW HIRING)

coty

Missions Reporting to the Consumer Engagement Lead, the Retail & Consumer Engagement Project Manager drive evolution of merchandising and retail experience across a brand pool, by developing high ...

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Consumer Engagement information

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$27K

$77.8K

$136.5K

How much do consumer engagement jobs pay per year?

As of Jul 27, 2026, the average yearly pay for consumer engagement in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Engagement vs Customer Service Representative?

AspectConsumer EngagementCustomer Service Representative
Primary FocusBuilding long-term relationships and brand loyaltyHandling individual customer inquiries and issues
Skills NeededCommunication, marketing, data analysisCommunication, problem-solving, product knowledge
Work EnvironmentMarketing teams, digital platforms, social mediaCall centers, retail stores, customer support centers
Common CertificationsDigital marketing, CRM certificationsCustomer service certifications, product training

While both roles involve interacting with customers, Consumer Engagement focuses on fostering ongoing relationships and brand loyalty through marketing strategies, whereas Customer Service Representatives primarily address immediate customer issues and inquiries. Understanding these differences helps organizations align roles with their customer interaction goals.

What is consumer engagement?

Consumer engagement refers to the strategies and actions a company uses to interact with its customers across various touchpoints, both online and offline. The goal is to build strong relationships, encourage brand loyalty, and foster positive experiences that lead to repeat business. This can involve responding to customer inquiries, creating engaging content, managing social media channels, and collecting feedback to improve products or services. Effective consumer engagement is crucial for building trust and long-term customer satisfaction.

How much does a customer engagement specialist make?

A customer engagement specialist typically earns between $40,000 and $65,000 annually, depending on experience, location, and industry. Salaries can vary based on skills in communication, CRM tools, and certifications in customer service or marketing.

What are the 4 P's of customer engagement?

The 4 P's of customer engagement are Product, Price, Promotion, and Place. These elements help a consumer engagement professional develop strategies to attract and retain customers by aligning offerings with customer needs and preferences.

What jobs pay 4000 a week without a degree?

In consumer engagement roles, high weekly pay of $4,000 is uncommon without specialized skills or experience. Typically, such earnings are associated with sales positions, freelance consulting, or roles in digital marketing that require strong communication skills and industry knowledge, often supplemented by certifications rather than formal degrees.

How does a Consumer Engagement specialist typically collaborate with marketing and product teams?

Consumer Engagement specialists often serve as a bridge between the company and its customers, working closely with both marketing and product teams. They share consumer feedback and insights gathered through various channels, helping marketing craft more targeted campaigns and assisting product teams in refining offerings based on real user experiences. Regular meetings, collaborative projects, and shared analytics platforms are common ways these teams work together. This cross-functional collaboration not only enhances customer satisfaction but also drives continuous improvement in both communication strategies and product development.

What does a consumer engagement specialist do?

A consumer engagement specialist develops and implements strategies to build strong relationships between a company and its customers. They analyze customer feedback, create communication plans, and use tools like social media and CRM systems to enhance customer satisfaction and loyalty.

What are the key skills and qualifications needed to thrive in Consumer Engagement, and why are they important?

To thrive in Consumer Engagement, you generally need a background in marketing, communications, or business, with strong data analysis and customer service skills. Familiarity with CRM platforms, social media management tools, and customer feedback systems is often required. Exceptional interpersonal skills, active listening, and the ability to build rapport set top performers apart. These skills are crucial for understanding consumer needs, fostering loyalty, and driving positive brand experiences.
More about Consumer Engagement jobs
What are the most commonly searched types of Consumer Engagement jobs? The most popular types of Consumer Engagement jobs are:
What states have the most Consumer Engagement jobs? States with the most job openings for Consumer Engagement jobs include:
What job categories do people searching Consumer Engagement jobs look for? The top searched job categories for Consumer Engagement jobs are:
Consumer Engagement jobs near you
Infographic showing various Consumer Engagement job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 17% Part Time, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $77,797 per year, or $37.4 per hour.
(CDD) Retail & Consumer Engagement Project Manager

(CDD) Retail & Consumer Engagement Project Manager

coty

Full-time

Posted 7 days ago

Coty rating

5.6

Company rating: 5.6 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

Job description

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize their impact on the environment. For additional information about Coty Inc., please visit www.coty.com. 

Missions

Reporting to the Consumer Engagement Lead, the Retail & Consumer Engagement Project Manager drive evolution of merchandising and retail experience across a brand pool, by developing high-impact, consumer-centric experiential popups and HPPs, at the core of a new consumer-centric and advocacy-led model, to elevate brand desirability, enable data capture, and fuel social amplification.


Key Responsibilities
  1. Experiential Retail development
  • Lead the development and rollout of pop-ups, experiential podiums and high-profile platforms (HPPs) including activations and immersive retail experiences.
  • Translate brand vision into customer-centric retail concepts, ensuring strong storytelling, unicity, impact, emotional engagement, and social shareability.
  • Act as a point of contact for all retail and consumer engagement projects across global markets.
  • Ensure consistency while allowing for local market adaptation.
  1. Concept Development & Production
  • Oversee the end-to-end development of retail experiences:
  • Creative briefing and concept validation
  • Design development (in collaboration with agencies)
  • Technical feasibility and production
  • Manage external agencies and suppliers to deliver premium, innovative, and scalable executions.
  • Ensure all activations meet brand standards and operational excellence.
  1. Advocacy-Driven Engagement Model
  • Design and implement advocacy-led experiences, embedding social sharing, influencer engagement, and UGC mechanics into retail activations.
  • Partner with Marketing and Digital teams to integrate social amplification strategies (KOLs, content creation moments, live experiences).
  • Define consumer journeys that convert physical interactions into online reach and engagement.
  1. 360° Consumer engagement cross-functional collaboration
  • Interface with internal stakeholders (Brand, Trade Marketing, Digital, CRM, PR).
  • Ensure alignment between retail, marketing, and digital ecosystems for fully integrated campaigns.
  • Support brand teams in embedding consumer engagement principles into their go-to-market strategies.
  • Integrate data capture mechanisms into all activations (CRM, lead generation, behavioral tracking), to ensure seamless collection.
  1. Guidelines & Best Practices
  • Develop and deploy toolkits and guidelines for HPPs and pop-ups:
    • Experience design principles
    • Social amplification & data collection frameworks
  • Ensure global consistency while enabling agility for local teams.
  • Track implementation and gather feedback from markets.
  1. Data Capture, Consumer Insights & Benchmarking
  • Analyze performance KPIs for experiential retail success to continuously optimize experiences and ROI:
    • Traffic and engagement
    • Data capture volume & quality
    • Social reach & amplification
    • Conversion & ROI
  • Monitor performance across markets and identify best practices.
  • Conduct regular competitive benchmarking on experiential and advocacy-led retail.
   Experience & Background
  • 1 to 3 years’ experience in:
    • Global Merchandising
    • Retail Project Management
    • Trade Marketing or Retail Excellence
  • Experience in luxury, beauty or selective retail environments strongly preferred
  • Proven exposure to international / WW markets
Technical skills
  • Solid knowledge of retail merchandising standards and production constraints
  • Comfortable working with agencies, suppliers and production partners
  • Strong proficiency in PowerPoint and Excel
  • Strong ability to read and understand Technical Drawings (TD) is a plus ; if not mastered, willingness/capacity to learn quickly
  • Fluent in English

Key competencies & Profile
  • Good organization and prioritization skills
  • Ability to handle multiple topics and stakeholders, with guidance
  • Clear and structured communication
  • Sensitivity to brand image, creativity and retail experience
  • Proactive and solution-oriented, with willingness to learn
  • Team player with a cross-functional mindset
  • Reliable, detail-oriented and delivery-focused in a fast-paced environment
What we offer
  • A salary that matches your knowledge and experience
  • Meal vouchers
  • 50% transportation refund
  • Access to the Coty shop with preferential rates on Coty products
  • Based in our offices in central Paris

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