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Consumer Behavior Research Jobs (NOW HIRING)

Columbia

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

As a Sr. Consumer Research Analyst, you will independently lead mid- to large-scale research ... YOU ARE * Naturally curious and passionate about understanding consumer behavior. * A strong ...

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Consumer Behavior Research information

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$24.5K

$90.9K

$244.5K

How much do consumer behavior research jobs pay per year?

As of Sep 14, 2026, the average yearly pay for consumer behavior research in the United States is $90,864.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $103,000.00 per year, depending on experience, location, and employer.

What is a consumer behavior research?

A Consumer Behavior Research job involves studying how individuals make purchasing decisions, what influences their choices, and how they interact with products or services. Professionals in this field analyze data, conduct surveys, and use psychological and market research techniques to understand consumer preferences. Their insights help businesses improve marketing strategies, product development, and customer experiences.

What are the typical daily activities for someone in a consumer behavior research role?

In a Consumer Behavior Research role, your daily activities often include designing surveys or experiments, collecting and analyzing large sets of quantitative and qualitative data, and interpreting trends or patterns in consumer actions. You may also present findings to stakeholders, create reports, and collaborate with marketing, product, or UX teams to inform business decisions. The role requires a blend of independent analysis and teamwork, and you'll likely manage multiple projects at different stages simultaneously. This dynamic environment supports continual learning and offers opportunities to shape how products or services better meet customer needs.

What are the key skills and qualifications needed to thrive in the consumer behavior research position, and why are they important?

To thrive in Consumer Behavior Research, you need strong analytical and statistical skills, experience with market research methodologies, and a background in psychology, marketing, or a related field. Familiarity with data analysis software like SPSS, SAS, or R and survey platforms such as Qualtrics is commonly expected. Excellent communication, critical thinking, and attention to detail enable you to interpret findings and present actionable insights clearly. These skills help ensure research outcomes effectively drive business strategy and improve customer engagement.

How to become a consumer behavior researcher?

To become a consumer behavior researcher, typically a bachelor's degree in psychology, marketing, sociology, or a related field is required, with many roles preferring a master's or doctoral degree. Developing skills in data analysis, research methods, and consumer psychology, along with proficiency in tools like SPSS or NVivo, is important. Gaining experience through internships or research assistant positions can also enhance job prospects.

How to get into consumer behavior research?

To enter consumer behavior research, a bachelor's degree in psychology, marketing, sociology, or a related field is typically required, often followed by a master's or Ph.D. for advanced roles. Developing skills in data analysis, research methods, and familiarity with tools like SPSS or R can enhance employability. Gaining experience through internships or research assistant positions is also valuable for building expertise in understanding consumer decision-making processes.

What jobs can you get with a consumer behavior research degree?

A degree in consumer behavior research can lead to roles such as market researcher, consumer insights analyst, marketing analyst, or data analyst. These positions involve analyzing consumer data, understanding purchasing patterns, and informing marketing strategies, often requiring skills in data analysis tools and consumer psychology.
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Consumer Behavior Research jobs near you
Infographic showing various Consumer Behavior Research job openings in the United States as of September 2026, with employment types broken down into 11% Internship, 67% Full Time, 11% Part Time, and 11% Contract. Highlights an 67% In-person, 11% Hybrid, and 22% Remote job distribution, with an average salary of $90,864 per year, or $43.7 per hour.

Research Associate (TEMPORARY - part-time, 17.5 hours/week)

Provo, UT • On-site

Brigham Young University
Colleges, Universities, and Professional Schools • 1 - 5K employees
Learn more about Brigham Young Universityexternal

$16.50 - $21.25/hr

Part-time

Posted 10 days ago

Brigham Young University rating

7.4

Company rating: 7.4 out of 10

Based on 89 frontline employees who took The Breakroom Quiz

Job description

Why Work at BYU

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life."

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth-all situated within a beautiful and historic campus-make it an inspiring place to work.


Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.


Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

Research Associate (TEMPORARY - part-time, 17.5 hours/week)

Transform findings from a completed research project into a publication for a peer-reviewed journal. This position is ideal for a research professional with strong analytical, writing, and consumer behavior research skills.

What you'll do in this position:

  • Conduct comprehensive literature reviews
  • Analyze and interpret research data
  • Draft scientific manuscripts for peer-reviewed publication
  • Revise manuscripts based on feedback and publication standards
  • Organize research findings, references, and supporting documentation
  • Ensure accuracy, clarity, and scholarly quality

What qualifies you for this role:

Required

  • A firm commitment to the mission of BYU
  • Bachelor's degree
  • At least one year of research experience
  • Experience conducting consumer behavior research
  • Strong scientific writing and editing skills
  • Ability to analyze, interpret, and clearly communicate research findings
  • Excellent attention to detail and organizational skills

Preferred

  • Experience preparing research manuscripts for publication
  • Knowledge of peer-review and academic publishing processes

Application Deadline: Friday, September 11, 2026 at 11:59 pm (MST)

Required Documentation - To be considered, your application must include the following materials:

  • Resume

What we offer in return:

This position comes with fantastic benefits, including:

  • Employee assistance program, available to the employee and all members of their household
  • Access to the library
  • Free on-campus parking
  • Free UTA pass
  • Discounts at the BYU Store and for many events at BYU

Pay Grade: 46

Typical Starting Pay: $16.50 to $21.25an hour

Required Documents:

All Staff positions require a resume.

Refer to the Job Posting for any additional required documents.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.


Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!


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