A consumer advocate supports consumers’ rights to obtain safe products and services at fair prices. As a consumer advocate, you work to protect buyers from dangerous items or unethical and unfair business practices and help consumers begin the process of company penalization. Your duties can also include identifying marketplace failures, creating rapid response plans to ensure media awareness, and developing informational guides to educate consumers. You also maintain customer satisfaction records and find ways to improve customer service. In some positions, you may offer classes or publish magazines to inform consumers on how to get the most value for their money. You may also work for organizations that test products like vehicles, clothing, and food to ensure their safety. Many consumer advocates spend time lobbying for legislation to protect public interests, and you can specialize in a particular field, such as nutrition or children’s toys.