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Competitive Intelligence Analyst Jobs in California

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Competitive Intelligence Analyst information

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$40.5K

$98.7K

$152.5K

How much do competitive intelligence analyst jobs pay per year?

As of Jun 27, 2026, the average yearly pay for competitive intelligence analyst in California is $98,748.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $118,900.00 per year, depending on experience, location, and employer.

What does a competitive intelligence analyst do?

A competitive intelligence analyst gathers and analyzes data about competitors, industry trends, and market conditions to help organizations make strategic decisions. They use tools like market research, data analysis software, and industry reports to identify opportunities and threats, often working closely with marketing and strategic planning teams.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

How does a Competitive Intelligence Analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is a Competitive Intelligence Analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What is the salary of a competitor analyst?

A competitive intelligence analyst typically earns between $60,000 and $100,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while experienced analysts with specialized skills or certifications can earn higher salaries. Compensation often includes benefits and opportunities for advancement.

What are the key skills and qualifications needed to thrive as a Competitive Intelligence Analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

How much does 35F pay?

As a Military Intelligence Analyst (35F), the average annual pay ranges from approximately $40,000 to $70,000, depending on experience, location, and rank. Benefits include healthcare, housing allowances, and opportunities for advancement, with additional pay for specialized skills or certifications.

Does an intelligence analyst pay well?

Competitive Intelligence Analysts typically earn salaries that are above average for analytical roles, with median pay ranging from $60,000 to $90,000 annually depending on experience, education, and industry. Advanced skills in data analysis, research tools, and industry knowledge can lead to higher compensation, especially in specialized or senior positions.

What Is a Competitive Intelligence Analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

What are the most commonly searched types of Competitive Intelligence Analyst jobs in California? The most popular types of Competitive Intelligence Analyst jobs in California are:
What are popular job titles related to Competitive Intelligence Analyst jobs in California? For Competitive Intelligence Analyst jobs in California, the most frequently searched job titles are:
What job categories do people searching Competitive Intelligence Analyst jobs in California look for? The top searched job categories for Competitive Intelligence Analyst jobs in California are:
What cities in California are hiring for Competitive Intelligence Analyst jobs? Cities in California with the most Competitive Intelligence Analyst job openings:
Head of Competitive Intelligence

Head of Competitive Intelligence

Ionis Pharmaceuticals

Carlsbad, CA • On-site, Remote

Full-time

Posted 10 days ago


Job description

Headquartered in Carlsbad, California, and with offices in Boston, Massachusetts, and Dublin, Ireland, Ionis has been at work for more than three decades discovering medical breakthroughs that have redefined life for people with serious diseases. We’re pioneers in RNA-targeted medicines, and our platform continues to revolutionize drug discovery and transform lives for patients with unmet needs.  With multiple marketed medicines and a leading pipeline in neurology, cardiology and select areas of high patient needs, we continue to drive innovation in RNA therapies in addition to advancing new approaches in gene editing to provide greater value to patients and are well positioned financially to deliver on our strategic goals.

At Ionis, we pride ourselves on cultivating a challenging, motivating and rewarding environment that fosters innovation and scientific excellence. We know that our success is a direct result of the exceptional talents and dedication of our employees. 

With an unprecedented opportunity to change the course of human health, we look to add diverse individuals, skill sets and perspectives to our exceptional team. We continue to invest time, money and energy into making our onsite, hybrid and remote work environments a place where solid and lasting relationships are built and where our culture and employees can thrive. 

We’re building on our rich history, and we believe our greatest achievements are ahead of us. If you’re passionate about the opportunity to have meaningful impact on patients in need, we invite you to apply and join us. Experience and contribute to our unique culture while you develop and expand your career!

HEAD OF COMPETITIVE INTELLIGENCE

SUMMARY: 

The Head of Competitive Intelligence sets the strategy, standards, and operating model for competitive intelligence across Ionis’ portfolio. This leader serves as a key enterprise resource and functional authority on competitive dynamics and is accountable for ensuring competitive insights are translated into clear implications, strategic choices, and decision support across the enterprise. 

Reporting to the Head of Insights, this role leads the Competitive Intelligence function and serves as a senior cross-functional partner to Commercial, Medical Affairs, Market Access, R&D, Supply, Communications, Investor Relations, and other key stakeholders. The leader will build and advance capabilities, processes, and team strengths to deliver timely, objective, and actionable competitive intelligence across the product lifecycle. 

This role requires a leader who can synthesize complex signals, guide cross-functional readiness, pressure test assumptions, and inform and influence decisions across the organization. The ideal candidate brings a strong combination of strategic judgment, scientific and commercial acumen, operational rigor, executive communication, and the ability to lead through influence in a dynamic environment.

Ionis is at an important stage of growth, where the ability to anticipate competitive dynamics, pressure-test assumptions, and translate external signals into clear strategic implications will help shape portfolio, development, launch, and commercialization decisions.

Building on the foundation already in place, this role will help further strengthen how competitive intelligence informs strategic planning, cross-functional readiness, and enterprise decision-making across Ionis.

RESPONSIBILITIES:

  • Define and lead the competitive intelligence strategy, priorities, and operating model across Ionis’ scientific platform, pipeline, and commercial portfolio.
  • Ensure the organization maintains a current, cross-functionally aligned view of the evolving competitive landscape, scenarios, and business implications. 
  • Lead the generation, synthesis, and communication of competitive insights from primary, secondary, field, and congress-based, and other intelligence sources, translating them into clear implications and actionable recommendations for senior leadership and cross-functional teams.
  • Drive competitive readiness and rapid response execution across programs and functions by identifying key risks, opportunities, trigger points, and scenarios.
  • Partner closely with Market Insights, Forecasting, Commercial, Medical, Market Access, R&D, Supply, and other functions to pressure test assumptions, strategies, and plans.
  • Build and scale best-in-class competitive intelligence capabilities, including frameworks, processes, knowledge management, and AI-enabled tools that improve speed, access, and impact.
  • Lead external partner selection and oversight to ensure high-quality, efficient, and fit-for-purpose intelligence support.
  • Establish, reinforce, and continue to evolve standards for objective analysis, competitive conduct, information protection, and strict commitment to collecting and using competitive intelligence in compliance with applicable laws, industry codes, and company policy across the organization.
  • Reconcile differing viewpoints, negotiate with and influence stakeholders, and apply strong emotional intelligence to support alignment in sensitive or complex situations.
  • Lead intelligence planning and execution for key medical congresses, industry meetings, and other external events relevant to Ionis’ portfolio.
  • Develop, coach, and lead a high-performing team, while managing functional planning, resource allocation, and budget to meet business priorities.
  • Build and maintain external networks with industry experts and other relevant stakeholders to strengthen Ionis’ understanding of emerging competitive dynamics.
  • Other responsibilities, as assigned. 
  • Ability to travel for business meetings, congresses, and other events, including internationally, approximately 20%.

REQUIREMENTS:

  • 15+ years of relevant experience in pharma or biotech, including significant experience in competitive intelligence, market insights, strategy, commercial, medical, R&D and/or investor relations; OR 12+ years of experience with a master’s degree; OR 8+ years of experience with a PhD.
  • Bachelor’s degree required, PhD or other relevant advanced degree preferred.
  • Demonstrated leadership experience with broad cross-functional exposure and a strong understanding of how strategic decisions are shaped across the organization.
  • Deep experience with competitive intelligence approaches, tools, platforms, and monitoring best practices across the product lifecycle, including early development, pre-launch, launch, and post-launch.
  • U.S. launch experience required; global experience preferred.
  • Experience in both broad and rare disease markets, including neurology, cardiology, pulmonology, immunology, or similarly complex specialty categories, preferred.
  • Proven ability to influence senior stakeholders and drive alignment in complex situations, often without direct authority.
  • Strong strategic thinking, analytical rigor, and judgment, with the ability to synthesize disparate inputs into clear business implications.
  • Excellent verbal and written communication skills, with the ability to tailor messages for executive and cross-functional audiences.
  • Experience building capabilities, frameworks, and scalable processes; familiarity with digital and AI-enabled approaches is strongly preferred.
  • Strong people leadership skills, including coaching, team development, and performance management.
  • High learning agility, sound prioritization, and comfort operating in a fast-paced, evolving environment.
  • Courage to challenge assumptions constructively and maintain an objective, data-driven point of view.

YOU MAY BE A STRONG FIT IF YOU:

  • Are motivated by work that connects scientific and commercial insight to decisions that can help deliver medicines for people living with serious diseases.
  • Bring curiosity, urgency, and ownership to complex, ambiguous work where the right answer is not always obvious.
  • Thrive in lean, nimble, cross-functional environments where people work directly with the right decision makers.
  • Value open debate and rigorous examination of ideas, not individuals, and can challenge assumptions while preserving trust.
  • Apply a bias to act with sound judgment, objectivity, and prudent risk-taking.
  • Can connect scientific, clinical, commercial, access, and market signals into strategic implications.
  • Influence effectively without relying on formal authority.
  • Lead in a human-centered way, valuing both performance and people

Please visit our website, http://www.ionis.com for more information about Ionis and to apply for this position; reference requisition # IONIS004056

Ionis offers an excellent benefits package! Follow this link for more details: Ionis Benefits

Full Benefits Link: https://ionis.com/careers#:~:text=Highly%20competitive%20benefits

The pay scale for this position is $200,000 to $230,000

NO PHONE CALLS PLEASE. PRINCIPALS ONLY.

Ionis Pharmaceuticals, Inc. and all its subsidiaries are proud to be EEO employers.

#LI-Hybrid