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Competitive Intelligence Analyst Jobs in California

Wealthfront

Talent Intelligence Analyst

Palo Alto, CA

$110K - $140K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Wealthfront is looking for a Talent Intelligence Analyst to support hiring across Wealthfront, with a specific focus on our engineering organization. You'll work closely with executive partners ...

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All JobsCompetitive Intelligence Analyst JobsCompetitive Intelligence Analyst Jobs in California

Competitive Intelligence Analyst information

See California salary details

$40.5K

$98.7K

$152.5K

How much do competitive intelligence analyst jobs pay per year?

As of Aug 16, 2026, the average yearly pay for competitive intelligence analyst in California is $98,748.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $118,900.00 per year, depending on experience, location, and employer.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

How does a competitive intelligence analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is a competitive intelligence analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What are the key skills and qualifications needed to thrive as a competitive intelligence analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

What is a competitive intelligence analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

More about Competitive Intelligence Analyst jobs

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Competitive Intelligence Analyst jobs near you
Infographic showing various Competitive Intelligence Analyst job openings in California as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 18% Part Time, 2% Temporary, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $98,748 per year, or $47.5 per hour.

Threat Intelligence Analyst / Security Analyst Tier II

WaveStrong, Inc.

Los Angeles, CA • On-site

Contractor

Re-posted 23 days ago

Job description

Exciting Threat Intelligence Analyst / Security Analyst Tier II, 6 months, contract opportunity in Los Angeles, CA.

Requirements

  • 2 plus years of experience in tactical intelligence or intelligence analysis, or a related area.
  • 3 plus years of experience in cyber security or related discipline.
  • Understands the following concepts: confidence intervals, MITRE, kill chain, C2, passive DNS, traffic light protocol, and collections bias. Cyber Threat Intelligence Analyst will focus on technical analysis of threats in order to drive the collection, creation, and dissemination of indicators of compromise and indicators of attack.
  • Ability to conduct open-source intelligence collection and analysis.
  • Ability to produce intelligence products at the tactical, operational, and strategic levels.
  • Familiarity with multiple threat intelligence types, sources, and methods of gathering/ obtaining information and data.
  • Basic knowledge of open-source tools, such as Shodan, Maltego, PassiveTotal, and Virus Total.
  • Good understanding of the intelligence lifecycle and associated analytic methodologies (Cyber Kill Chain, Diamond Model, ATT&CK, etc.).
  • Triaging tactical reporting to focus on serious threats and/or those likely to be perceived as such
  • Nice to have: GCTI: Cyber Threat Intelligence, CCTA: Certified Cyber Threat Analyst, CCIP: Certified Cyber Intelligence Professional