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Community Relations Specialist Jobs (NOW HIRING)

MSGCU

Community Relations Specialist

Saline, MI

Assists in scoping, implementing, and managing various Community Relations initiatives including, community sponsorships, Give Back Program, Welcome Back to School Events, branch ribbon cuttings and ...

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$30K

$65.5K

$115K

How much do community relations specialist jobs pay per year?

As of Aug 9, 2026, the average yearly pay for community relations specialist in the United States is $65,498.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $83,000.00 per year, depending on experience, location, and employer.

What is the difference between Community Relations Specialist vs Public Relations Coordinator?

AspectCommunity Relations SpecialistPublic Relations Coordinator
CredentialsBachelor's in Communications, Marketing, or related fieldBachelor's in Communications, Public Relations, or related field
Work EnvironmentNonprofit, government, corporate community outreachCorporate, agency, or organization PR departments
Employer & IndustryCommunity-focused organizations, nonprofits, government agenciesBusinesses, corporations, PR firms
Search & Comparison IntentYesYes

While both roles involve communication and relationship-building, a Community Relations Specialist primarily focuses on engaging with local communities and stakeholders to foster positive relationships. A Public Relations Coordinator handles broader media and public image strategies for organizations. The roles often overlap but differ mainly in their target audiences and specific responsibilities.

What skills are needed for community relations specialist?

A community relations specialist needs strong communication and interpersonal skills to build relationships with community members and stakeholders. They should also have good organizational abilities, cultural awareness, and proficiency in public relations strategies, often supported by knowledge of social media tools and community engagement techniques.

What is a community relations specialist?

Community Relations Specialists are professionals who act as liaisons between organizations and the communities they serve. Their main responsibilities include fostering positive relationships, organizing events, addressing community concerns, and communicating important information. They help organizations build trust and maintain a good public image by engaging with local groups, residents, and stakeholders. Community Relations Specialists may work for corporations, government agencies, or non-profits, adapting their strategies to suit the needs of their organization and the community.

What degree do you need for community relations specialist?

A community relations specialist typically needs at least a bachelor's degree in fields such as public relations, communications, marketing, or a related area. Relevant skills include strong communication, interpersonal abilities, and experience with community engagement or public outreach. Some roles may prefer or require additional certifications or experience in specific community issues.

What are the key skills and qualifications needed to thrive as a community relations specialist, and why are they important?

To thrive as a Community Relations Specialist, you generally need a background in communications, public relations, or a related field, along with strong project management and outreach skills. Familiarity with CRM software, social media management tools, and event planning platforms is typically valuable. Exceptional interpersonal, problem-solving, and public speaking abilities help you engage diverse stakeholders and build positive relationships. These skills are crucial for effectively representing organizations, fostering community partnerships, and supporting organizational goals through impactful outreach.

What are some common challenges faced by community relations specialists when engaging diverse communities?

Community Relations Specialists often encounter the challenge of building trust and rapport with diverse groups that may have differing interests, backgrounds, and communication styles. Navigating potential conflicts, addressing concerns sensitively, and ensuring that all voices are heard can require patience, cultural awareness, and adaptability. Success in this role typically involves proactive outreach, strong listening skills, and the ability to tailor communication strategies to resonate with varied audiences. Collaborating closely with internal teams and external stakeholders is also essential to create effective programs and foster long-term positive relationships.
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Community Relations Specialist jobs near you
Infographic showing various Community Relations Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 19% Part Time, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $65,498 per year, or $31.5 per hour.

Community Relations Specialist

Michigan Schools and Government Credit Union

Saline, MI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 29 days ago

Michigan Schools & Government Credit Union rating

7.5

Company rating: 7.5 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description


Founded by a small group of educators, Michigan Schools & Government Credit Union (MSGCU) has been providing quality financial services to the community for more 70 years and welcomes everyone in Michigan to bank with us. We are financial champions committed to helping our members achieve financial success by rallying behind them and their goals. As the sixth largest Credit Union in Michigan, MSGCU has 24 branch offices in south east Michigan, over 450 team members, 150,000 members, $4 billion in assets, and a 97% member satisfaction rating for two decades. We are a caring organization that strives to ensure an equitable and inclusive culture where everyone is valued and respected. Our dedication to team member engagement has contributed to the honor of being named a Top Workplace by The Detroit Free Press thirteen years in a row.
If you have a passion for helping people and providing exceptional and dependable service, we want you on our team!
Overview of Responsibilities: Represents MSGCU in the community and at member events and business development activities. Coordinates and implements programs and initiatives designed to increase membership, services per member, and loan activity to help MSGCU achieve our strategic targets. Supports MSGCU's financial education outreach efforts and delivery of financial literacy programs to meet the needs of current and prospective members in the community.
  • Building Key Relationships: Builds and strengthens relationships with Select Employee Groups (SEGs), key influencers, and community leaders to increase awareness and familiarity with MSGCU and promote MSGCU products and services to support membership growth. Engages with schools, businesses, community organizations, and assigned territory chambers to promote the availability of financial literacy and generate goodwill.
  • Strengthens Community Presence: Establishes MSGCU presence in new communities while maintaining presence in existing markets. Tactfully addresses competition and communicates the benefits of MSGCU's products and services throughout the community. Analyzes and audits community engagement opportunities to provide recommendations for impactful involvement.
  • Coordinating Business Development Events: Plans and executes business development activities within the community. Assists in scoping, implementing, and managing various Community Relations initiatives including, community sponsorships, Give Back Program, Welcome Back to School Events, branch ribbon cuttings and grand openings. Allocates resources, defines and measures objectives, tracks progress to ensure deliverables are completed on time, within budget, and aligned with expectations. Reviews financial records, analyzes outcomes, and identifies improvements for future initiatives.
  • Facilitating Education and Outreach: Identifies opportunities to engage with SEGs, key influencers, and community partners within the brand footprint to coordinate schedules and facilitate financial education in classrooms, workplaces, and community settings. Develops curriculum and prepares the necessary instructional handouts for distribution at adult and high school presentations. Maintains financial literacy and knowledge of credit union products by actively engaging in essential professional development to deliver reliable information to members and potential members.

Core Competencies:
  • Member Focus: Uses effective listening skills to gain insight and understanding into the needs of others in order to build relationships and deliver impactful, member-focused community programs.
  • Balances Stakeholders: Understands stakeholder requirements, expectations, and needs; builds partnerships and works cooperatively with others to achieve shared objectives.
  • Action Oriented: Uses strong project management and organizational skills to take on new opportunities and tough challenges with a sense of urgency and enthusiasm. Possesses excellent critical thinking, time, and territory management skills.
  • Resourcefulness: Applies knowledge of MSGCU's processes and culture to efficiently secure and deploy resources to meet organizational goals. Orchestrates multiple activities simultaneously, breaking down objectives into tasks, and staging activities with milestones and schedules. Ability to serve as subject matter expert on financial education topics.
  • Interpersonal Savvy: Relates comfortably, builds, and maintains relationships with people across levels, functions, and culture. Builds strong relationship networks inside and outside MSGCU.
  • Communicates Effectively: Develops and delivers communications tailored to the needs of different audiences and situations, adapting the approach to match shifting demands. Engages audiences in meaningful ways and fosters a learning environment while effectively articulating ideas and opportunities that will create sustainable value for MSGCU. Ability to speak effectively in public to large groups and lead financial literacy sessions on various financial topics.
  • Instills Trust: Gains the confidence of others by modeling honesty, integrity, authenticity, and behaviors that align with organizational values. Exemplifies courage by stepping up to address difficult issues.
  • Self-Development: Actively seeks new ways to grow and learn using formal and informal development channels and experimentation when tackling new problems. Extracts and applies lessons learned from hardships and mistakes.

Education and Experience Requirements:
  • Bachelor's degree in Marketing, Communications, Business Administration, Education or related field required.
  • 2 years of sales, field marketing, teaching, or community relations experience, preferably within the financial industry or a closely related field required.
  • 1 year of project management experience preferred.

Working Conditions:
  • Office and branch location environment with little discomfort from noise, extreme temperature, dust, or other factors.
  • Required to travel throughout MSGCU's service area most of the time. Team member to provide own transportation with eligibility for on-the-job mileage reimbursement.
  • Exposed to potentially hazardous conditions, such as robbery. Receives detailed instructions and security procedures on an annual basis to minimize risk.
  • This work involves sitting most of the time with brief periods of walking or standing and frequently requires lifting and/or moving up to 30 pounds.
  • Normal working hours will be MSGCU's standard branch and administrative office hours of operation, however, periodic weekends and frequent before/after normal office hours will be required.

Compensation and Benefits:
Competitive salaries are just the starting point for MSGCU team members. Generous health benefits, vacation time, retirement plan contributions and discounts on loans and phone service also come with the job.
  • Annual salary begins at $62,500
  • Medical, dental and vision on your first day! You can choose the most generous Health Savings Account (HSA)-eligible medical plan with no monthly premium for you (and your family)
  • If you are at least 21 years old, you will receive a 3% contribution from MSGCU, and a 100% match for the next 7% you contribute to your 401(k)
  • You will enjoy 12 paid holidays and up to 120 hours of PTO your first year of service (pro-rated based on start date)
  • More information about our comprehensive total rewards package can be found here.

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