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Channel Strategy Manager Jobs in Rochester, NY (NOW HIRING)

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

... channel paid media marketing plan for Soleo's owned and operated digital brands, including ... Campaign Strategy: Develop a comprehensive paid media and digital marketing strategy for Soleo ...

Brite

Public Safety Account Manager - Federal

Victor, NY · Remote

$70K - $95K/yr

Develop and execute business development strategies with federalfocused resellers partners. * Manage and expand relationships with key federal procurement channel. * Leverage government contract ...

Global Payments

Marketing Campaign Manager

Rochester, NY · On-site

$76K - $90K/yr

Drive integrated, multi-channel campaigns that generate demand, accelerate pipeline and increase ... Translate go to market priorities into clear, actionable campaign strategies that connect with K-12 ...

Stem Xpert

Project manager

Rochester, NY

Activities included but not limited to developing and building channel / vendor relations ... strategies and optimal implementation of solutions. -Ensure that changes to network topologies are ...

Paychex

Relationship Manager - PEO

West Henrietta, NY

$59K - $93K/yr

Facilitates the management and strategic service of their assigned accounts. Responsibilities ... Serves as coordination and communication channel lead for internal Paychex departments. Acts as ...

Global Payments

Enterprise Marketing Manager

Rochester, NY · On-site

$130K - $160K/yr

Plan and execute day-to-day marketing activities in support of a product, service or channel. Help ... Develop and lead enterprise marketing strategies, campaigns, and product launch initiatives that ...

Monro

Senior Manager of Marketing Operations

Fairport, NY · On-site

$130K - $150K/yr

Support execution of marketing strategy into clear, actionable plans with defined deliverables ... Contribute to tactical planning or channel execution when required Bring a practical, solutions ...

Webbing

Head of Sales Americas

York, NY · On-site +1

... strategic and execution levels-leading teams, shaping deals, and driving consistent growth. You ... Enterprise customers can manage, monitor, and optimize data usage in real-time with Webbing ...

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All JobsChannel Strategy JobsChannel Strategy Manager JobsChannel Strategy Manager Jobs in Rochester, NY

Channel Strategy Manager information

See Rochester, NY salary details

$69.6K

$140.5K

$151.5K

How much do channel strategy manager jobs pay per year?

As of Jul 15, 2026, the average yearly pay for channel strategy manager in Rochester, NY is $140,549.00, according to ZipRecruiter salary data. Most workers in this role earn between $150,000.00 and $151,000.00 per year, depending on experience, location, and employer.

How much do channel managers make in the US?

Channel Strategy Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Senior roles or those in larger companies may offer higher compensation, often supplemented with bonuses and benefits.

What jobs in the US pay 300,000 a year?

For a Channel Strategy Manager, annual salaries of $300,000 or more are typically found in senior or executive-level roles, such as director or vice president positions, especially in large corporations or highly competitive industries. These roles often require extensive experience, strategic skills, and leadership responsibilities, with compensation including base salary, bonuses, and stock options.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media planners, media directors, or digital marketing managers often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong strategic skills, industry knowledge, and proficiency with media planning tools and analytics platforms.

What are the key skills and qualifications needed to thrive as a Channel Strategy Manager, and why are they important?

To thrive as a Channel Strategy Manager, you need expertise in sales strategy, market analysis, and channel development, typically supported by a relevant degree in business or marketing. Familiarity with CRM systems, data analytics tools, and channel management software is essential for tracking performance and optimizing distribution. Strong negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are crucial for driving revenue growth, building successful partnerships, and ensuring effective channel execution.

What does a strategic channel manager do?

A strategic channel manager develops and oversees relationships with distribution partners to expand a company's market reach. They analyze market trends, set channel sales strategies, and coordinate marketing efforts to ensure alignment with business goals. Strong communication skills and knowledge of sales analytics tools are essential for success in this role.

What does a Channel Strategy Manager do?

A Channel Strategy Manager is responsible for developing and implementing strategies to distribute a company’s products or services through various channels, such as retail, online, or third-party partners. They analyze market trends, assess channel performance, and collaborate with sales and marketing teams to optimize channel mix and ensure alignment with business goals. Their work helps maximize market reach, drive sales growth, and improve customer satisfaction by ensuring products are available through the most effective channels.

How does a Channel Strategy Manager typically collaborate with sales and marketing teams to drive growth?

A Channel Strategy Manager works closely with both sales and marketing teams to develop and execute strategies that optimize distribution channels and maximize revenue opportunities. This often involves analyzing channel performance data, identifying new partnership opportunities, and aligning promotional initiatives across teams. Regular meetings and cross-functional projects are common, ensuring that channel strategies are integrated with broader business objectives. Effective collaboration requires strong communication skills and a deep understanding of both internal processes and market dynamics.

What is the difference between Channel Strategy Manager vs Channel Marketing Manager?

AspectChannel Strategy ManagerChannel Marketing Manager
Primary FocusDeveloping and optimizing channel strategies to maximize sales and partnershipsCreating marketing campaigns and initiatives to promote products within channels
ResponsibilitiesStrategic planning, partner relations, channel developmentMarketing campaigns, content creation, promotional activities
Required SkillsStrategic thinking, relationship management, industry knowledgeMarketing skills, campaign management, communication
Work EnvironmentCross-functional teams, partner organizations, corporate officesMarketing teams, sales teams, advertising agencies

The Channel Strategy Manager focuses on developing overall channel strategies and managing partner relationships, while the Channel Marketing Manager concentrates on executing marketing campaigns within channels. Both roles are essential for channel success but differ in scope and daily tasks.

What job categories do people searching Channel Strategy Manager jobs in Rochester, NY look for? The top searched job categories for Channel Strategy Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Channel Strategy Manager jobs? Cities near Rochester, NY with the most Channel Strategy Manager job openings:
Channel Strategy Manager jobs near you
Paid Media Manager

Paid Media Manager

Soleo Communications

Rochester, NY • On-site

Full-time

Posted 27 days ago

Job description


Paid Media Manager
The Opportunity:
Soleo Communications is seeking an innovative, self-motivated individual with strong communication and project management skills to join our Digital Marketing Team. As the Senior Paid Media Manager, you will be responsible for the development and execution of a multi-channel paid media marketing plan for Soleo’s owned and operated digital brands, including RateRetriever.com.
This a unique opportunity to take on a leadership role within the organization and contribute to initiatives that are core to Soleo’s strategic growth plan. Our ideal candidate possesses 5+ years of experience managing paid campaigns with over $100k in monthly ad spend.
You should have a firm grasp of how to leverage paid search and other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy that will drive scalable growth and brand awareness for each of our brands. You should understand what it takes to compete for some of the most competitive keywords and have mastered best practices around account structure, campaign types, automated bidding strategies and conversion tracking.
The ability to communicate complex strategies and provide data-driven performance updates to the Executive Team is essential to your success.
Responsibilities:
  • Campaign Strategy: Develop a comprehensive paid media and digital marketing strategy for Soleo’s owned and operated digital brands. Be prepared to think differently and introduce creative solutions for driving brand awareness on a fixed budget.
  • Media Buying: Leverage your understanding of customer needs, performance KPIs and compliance requirements to develop scalable lead generation strategies that deliver on ROAS targets. Campaigns will include paid search as well as other channels like affiliate, display, email, and more, depending on factors like goals and budget.
  • Brand Awareness Strategy: Assist in developing a strategy for ongoing brand awareness to support organic traffic growth in addition to paid traffic.
  • Forecasting + KPI Tracking: Assist the executive team in developing forecasts, performance targets, and a standard set of KPIS to be monitored across all of Soleo’s owned and operated digital brands.
  • CRO: Partner closely with other members of the digital marketing team to ensure that content and landing page design is consistent with the paid media strategy ensuring an excellent consumer experience and converstion rate optimization. Be prepared to share feedback and suggestions for CRO based on campaign performance.
  • Testing: Create and maintain a log of A/B tests to validate digital marketing strategies and continuously optimize performance. Report results to executive leadership.
  • Research + Planning: Utilize online tools and other resources to conduct keyword and competitive research, identify growth opportunities, and stay on top of key industry trends.
Position Requirements:
  • Bachelor’s degree, with related experience in the marketing/advertising field
  • 3+ years experience directly configuring, and optimizing, paid search campaigns with both low budget ($5k $10k/month) and medium budget ($25k-$50k/month) constraints.
  • 3+ years of media buying experience and exposure to all the major platforms including Google, Microsoft, Facebook, Instagram, TikTok, LinkedIn, etc
  • Strong project and performance management skills including the ability to delegate work and provide constructive feedback
  • Solid understanding of paid search best practices including:
    • Experience writing effective search ad copy
    • Experience identifying testing opportunities and implementing experiments
    • Ability to audit and uncover account performance or technical issues
    • Knowledge of automated bidding strategies including smart bidding
    • Knowledge of new campaign types including dynamic search and performance max
  • Proven experience with Brand Awareness campaigns targeted specifically at growing visitors to web properties
  • Experience with 3rd party and SEM Tools (SEMrush)
  • Experience using Google Analytics and Google Tag Manager to configure conversion tracking
About Soleo:
Soleo is a leader in performance marketing. We are a well-established and trusted partner and technology innovator in the industries we serve. With over 20 years of experience, we have earned our reputation by building world-class platforms, maintaining the highest standards of compliance, being selective about our suppliers, and providing best-in-class customer support.

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