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Channel Marketing Manager Jobs in Rochester, NY (NOW HIRING)

OX Group

Channel Marketing Coordinator

West Henrietta, NY · On-site

$60K - $70K/yr

Partners with Sales, Product Management and Creative Services to execute promotional programs ... Key Responsibilities Channel Marketing Strategy * Develop annual marketing plans and promotional ...

Gorbel

Product Marketing Manager

Victor, NY · On-site

$147K/yr

The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures ... channel opportunities, and OEM opportunities * Identify and develop tools that allow us to ...

Monro

Senior Manager of Marketing Operations

Fairport, NY · On-site

$130K - $150K/yr

Marketing Planning & Campaign Management * Lead the end-to-end planning and execution of monthly ... Contribute to tactical planning or channel execution when required Bring a practical, solutions ...

Monro

Director of Marketing Operations

Fairport, NY · On-site

$125K - $150K/yr

... or channel execution when required * Bring a practical, solutions-oriented mindset to solving business and marketing challenges Responsibilities Knowledge & Skills : * Strong project management ...

Lovingly

Head of Marketing

Hopewell, NY · On-site

Design and execute multi-channel marketing strategies with direct revenue accountability * Drive ... Track record of managing omnichannel brand experiences Essential Leadership Capabilities * AI-first ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing ... Use data insights to continuously improve campaign strategies, audience segmentation, and channel ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing ... Use data insights to continuously improve campaign strategies, audience segmentation, and channel ...

Paychex

Channel Strategy Manager - CPA

Rochester, NY · Remote

$90K - $120K/yr

Supports Marketing at planned Accountant Events * Delivers high-quality, responsive sales support on requests for information to assist in closing the sale. * Builds and maintains relationships with ...

Paychex

Channel Strategy Manager - CPA

Rochester, NY · On-site

$90K - $120K/yr

Supports Marketing at planned Accountant Events * Delivers high-quality, responsive sales support on requests for information to assist in closing the sale. * Builds and maintains relationships with ...

Butler/Till, Inc.

Senior Marketing Strategist

Rochester, NY · On-site +1

$60K - $95K/yr

... management and consultative sales excellence to retain and grow high-value client relationships ... Partner with the channel teams to close data gaps and activation gaps-flagging where clients lack ...

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All JobsChannel Marketing JobsChannel Marketing Manager JobsChannel Marketing Manager Jobs in Rochester, NY

Channel Marketing Manager information

See Rochester, NY salary details

$18.8K

$107.5K

$159.9K

How much do channel marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for channel marketing manager in Rochester, NY is $107,509.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,400.00 and $138,200.00 per year, depending on experience, location, and employer.

What is a channel marketing manager?

A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.

How does a channel marketing manager typically collaborate with sales and partner teams to drive results?

Channel Marketing Managers work closely with both internal sales teams and external partners to develop co-marketing initiatives, align messaging, and ensure effective execution of campaigns. They regularly coordinate joint planning sessions, share insights on market trends, and monitor program performance to optimize strategies. This collaborative approach is essential for driving partner engagement and achieving sales targets. Strong communication and relationship-building skills are key to success in this role.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a solid understanding of sales channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and data analytics tools is typically required. Outstanding communication, negotiation, and project management skills help you build strong partnerships and drive cross-functional initiatives. These abilities are crucial for maximizing partner performance, increasing market reach, and ensuring cohesive go-to-market strategies.

What is the difference between Channel Marketing Manager vs Product Marketing Manager?

AspectChannel Marketing ManagerProduct Marketing Manager
Primary FocusDeveloping marketing strategies for distribution channelsPositioning and promoting specific products
Work EnvironmentCollaborates with sales, distribution partners, and marketing teamsWorks closely with product development, sales, and customer support
Required SkillsChannel strategy, partner management, marketing campaignsProduct knowledge, messaging, market research
Industry UsageCommon in tech, consumer goods, and retail sectorsPrevalent across various industries including tech and manufacturing

While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

Is a channel marketing manager a high paying job?

A channel marketing manager typically earns a competitive salary that varies based on experience, industry, and location. In general, it is considered a mid- to high-level marketing role with potential for higher compensation with seniority and specialized skills such as data analysis or digital marketing tools.
More about Channel Marketing Manager jobs

What are the most commonly searched types of Channel Marketing jobs in Rochester, NY?

The most popular types of Channel Marketing jobs in Rochester, NY are:

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For Channel Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Channel Marketing Manager jobs in Rochester, NY look for?

The top searched job categories for Channel Marketing Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Channel Marketing Manager jobs?

Cities near Rochester, NY with the most Channel Marketing Manager job openings:

Channel Marketing Manager jobs near you
Infographic showing various Channel Marketing Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $107,461 per year, or $51.7 per hour.

Channel Marketing Coordinator

OX Group

West Henrietta, NY

Full-time

Re-posted 23 days ago

Job description

Position Summary
Develops and executes marketing programs driving sales growth across professional dealers, independent distributors and wholesale partners in North America. Partners with Sales, Product Management and Creative Services to execute promotional programs, trade marketing, customer events and sales support materials.
This role will be attending our office in Henrietta


Why Join Us
Key role growing a leading brand in professional construction, working cross-functionally with direct impact on how products reach distributors, dealers and contractors across North America.


Key Responsibilities

Channel Marketing Strategy

  • Develop annual marketing plans and promotional calendars aligned to product launches and customer priorities
  • Partner with Sales on initiatives that increase sell-in/sell-through
  • Measure program effectiveness and recommend improvements

Promotional Programs

  • Plan and execute campaigns (flyers, rebates, digital, POS, merchandising) across North American customers
  • Manage timelines and coordinate with internal teams and vendors

Trade Shows & Events

  • Plan/execute national and regional trade shows and distributor events
  • Manage booth logistics, event budgets and post-event evaluation
  • Attend key industry events for on-site support

Marketing Communications & Creative

  • Coordinate sales collateral (catalogues, brochures, sell sheets, digital assets, POS signage)
  • Manage creative projects with designers, printers and agencies
  • Ensure brand consistency across customer-facing materials

Catalogue Management

  • Lead annual catalogue development, coordinating product info, photography, pricing and layout across Product Management, Sales and Design
  • Manage timelines for print/digital deadlines

Sales Support

  • Support customer presentations, promotional planning and marketing resources
  • Assist with customer meetings and business reviews as needed

Cross-Functional Collaboration

  • Work with Sales, Product Management, Design, Supply Chain, Customer Service and Operations to align marketing with inventory and business priorities


Qualifications

  • Bachelor's degree in Marketing, Business, Communications or related field (preferred)
  • 3-7 years in Channel/Trade/Brand Marketing or Marketing Communications
  • Experience supporting B2B sales and working with distributors/dealers
  • Construction, industrial, hardware or building materials experience a strong asset


Skills

  • Strong project management, organizational and time-management skills
  • Excellent written/verbal communication
  • Ability to manage multiple priorities; high attention to detail
  • Strong collaboration skills; creative, customer-first problem solver
  • Proficient in MS Office; Adobe Creative Suite/marketing automation a plus


Travel: ~20-30% across North America for meetings, trade shows and industry events


Success Measures

  • On-time, high-quality execution of promotional programs and events
  • Sales team satisfaction with marketing support
  • Growth in customer engagement/promotional participation
  • Timely catalogue/collateral delivery and continuous process improvement

Apply