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Performance Marketing Manager Jobs in Rochester, NY

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Support leasing performance by monitoring lead conversion trends, identifying opportunities for ... and managing marketing strategies, digital campaigns, social media programs, corporate ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

Plan, place, and monitor Facebook Ads and Google Ads, tracking campaign performance, ROI, lead ... Collaborate with management, property teams, and vendors to execute marketing campaigns, creative ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

Plan, place, and monitor Facebook Ads and Google Ads, tracking campaign performance, ROI, lead ... Collaborate with management, property teams, and vendors to execute marketing campaigns, creative ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

Growth Marketing Manager Reports To: Director of Marketing Department: Marketing FLSA Status ... Incorporate the high-performance behaviors of teamwork, leading by example, and service in every ...

Lovingly

Head of Marketing

Hopewell, NY · On-site

This leader will unite AI innovation, creative excellence, and performance marketing into a ... Track record of managing omnichannel brand experiences Essential Leadership Capabilities * AI-first ...

Gorbel, Inc.

Product Marketing Manager

Victor, NY · On-site

$147K/yr

The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures ... Travels with territory reps to observe, educate and evaluate performance; meets with key clients ...

Gorbel

Product Marketing Manager

Victor, NY

$147K/yr

The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures ... Travels with territory reps to observe, educate and evaluate performance; meets with key clients ...

Box

Field Marketing Manager

York, NY

WHY BOX NEEDS YOU Box is looking for a Field Marketing Manager to lead our East and Canada ... Analyze pipeline performance and program results to identify opportunities for growth and ...

Monro

Senior Manager of Marketing Operations

Fairport, NY · On-site

$130K - $150K/yr

Marketing Planning & Campaign Management * Lead the end-to-end planning and execution of monthly ... Identify and resolve gaps, dependencies, and risks that could impact delivery or performance

Virgin Empire, Inc.

Marketing Assistant

Rochester, NY · On-site

$39K - $49K/yr

The management team prides themselves on recognizing top performance, integrity, and a winning mindset for continual internal promotions. If you possess a passion for marketing, sales or retail and ...

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All JobsPerformance Marketing JobsPerformance Marketing Manager JobsPerformance Marketing Manager Jobs in Rochester, NY

Performance Marketing Manager information

See Rochester, NY salary details

$32.6K

$82.4K

$143.6K

How much do performance marketing manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for performance marketing manager in Rochester, NY is $82,375.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,200.00 and $96,700.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and digital advertising can earn higher compensation, often supplemented with bonuses or performance incentives.

Is performance marketing a stressful job?

Performance marketing managers often face pressure to meet aggressive campaign targets and optimize ROI, which can create a stressful environment. The role requires managing multiple channels, analyzing data, and adapting strategies quickly, which can contribute to workload and stress levels.

What are the most commonly searched types of Performance Marketing jobs in Rochester, NY?

The most popular types of Performance Marketing jobs in Rochester, NY are:

What are popular job titles related to Performance Marketing Manager jobs in Rochester, NY?

For Performance Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Performance Marketing Manager jobs in Rochester, NY look for?

The top searched job categories for Performance Marketing Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Performance Marketing Manager jobs?

Cities near Rochester, NY with the most Performance Marketing Manager job openings:

Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $82,375 per year, or $39.6 per hour.

Marketing Manager

First American Equipment Finance

Rochester, NY • On-site

$70K - $85K/yr

Full-time

Retirement

Re-posted 22 days ago

Job description

High performers deserve a high-performance culture and a state-of-the-art headquarters. First American is proud to offer its colleagues outstanding compensation & benefits, including 401(k) match, a free on-site gym, paid parental leave, and subsidized childcare, among many others.
We're seeking a strategic and hands-on Marketing Manager to lead the development and execution of marketing initiatives for their designated sales division. This role is responsible for building awareness, driving engagement, and inspiring loyalty among prospects and referral sources by translating sophisticated product and process information into compelling messaging, training materials, and thought leadership. The ideal candidate will be a strategic thinker, skilled designer, and exceptional written and verbal communicator, capable of delivering high-impact campaigns that support division goals and strengthen relationships with primary audiences.
Key responsibilities include leading push communication strategies, developing account-based and division-wide marketing initiatives, and producing and maintaining a wide range of marketing assets- from technical brochures and case studies to social media content and presentations. The Marketing Manager will collaborate closely with sales teams and external partners to set strategies, coordinate projects, and champion initiatives that drive measurable results. This role carries a high degree of responsibility and authority, managing the division's marketing strategy from ideation to completion, including budget management and campaign performance reporting.
Requirements
  • Bachelor's degree or equivalent combination of education, training, and experience, with at least 3 years of experience in marketing, communications, or a related field
  • Strong attention to detail, time management, and organizational skills
  • Demonstrated ability to independently set strategy and execute on ideas
  • Skilled in managing multiple projects simultaneously without compromising quality
  • Ability to independently prioritize and reprioritize tasks based on changing needs
  • Commitment to professional development and continuous learning
  • Strong interpersonal skills with the ability to advocate for ideas and foster alignment across teams
  • Experience with InDesign and PowerPoint
  • Experience with Illustrator, project management, event management, and B2B marketing will be considered a plus

Compensation: $70,000 - $85,000, based on experience.
We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence-we would love to talk to you.

Apply