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Performance Marketing Manager Jobs in Rochester, NY

Byrne Dairy and Deli

Marketing Specialist

Walworth, NY · On-site

... sales performance, brand growth, and product availability across our retail network. This position partners closely with the Category Managers, Marketing Team, and Warehouse Operations to align ...

Doist

Chief Marketing Officer (CMO)

Rochester, NY · On-site

$100 - $160/hr

... pursuit management; the CMO will set the firm's growth strategy, establish performance expectations, and hold the integrated marketing and sales organization accountable for results. This is a ...

Alphabe Insight Inc

Marketing Agent

Rochester, NY · On-site

$55K - $59K/yr

... project we manage. We are seeking a motivated and detail-oriented Marketing Agent to join our ... Track performance metrics and prepare reports on campaign effectiveness * Collaborate with cross ...

Morgan Stanley

Associate Market Manager

Rochester, NY

$150K - $160K/yr

Plays a leading role in the Market's financial and sales performance, including expense management ... Assists Market Executive in driving corporate marketing initiatives to help increase market share ...

Morgan Stanley

Associate Market Manager

Rochester, NY · On-site

$150K - $160K/yr

Plays a leading role in the Market's financial and sales performance, including expense management ... Assists Market Executive in driving corporate marketing initiatives to help increase market share ...

Alphabe Insight Inc

Marketing Coordinator

Rochester, NY · On-site

$59K - $64K/yr

Track campaign performance and prepare reports and summaries * Conduct market research and analyze ... Excellent organizational and time-management abilities * Ability to work effectively in a team ...

Paychex

Project Manager III - Marketing

Rochester, NY · Remote

$82K - $115K/yr

Monitors performance and recommends schedule changes, cost adjustments, or resource additions ... Manage enterprise-wide projects that extend outside of Marketing but are a Marketing led initiative.

LeafHome

Lead Generator ($18/hr)

Rochester, NY · On-site

$18 - $30/hr

... the Retail Event Marketing Manager. Essential Duties and Responsibilities: * Interact with ... Meet predetermined performance goals * Generate high quality leads for our industry leading ...

Monro

Director of Marketing Operations

Fairport, NY · On-site

$125K - $150K/yr

Marketing Planning & Campaign Management * Lead the end-to-end planning and execution of monthly ... Identify and resolve gaps, dependencies, and risks that could impact delivery or performance

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All JobsPerformance Marketing JobsPerformance Marketing Manager JobsPerformance Marketing Manager Jobs in Rochester, NY

Performance Marketing Manager information

See Rochester, NY salary details

$32.6K

$82.4K

$143.6K

How much do performance marketing manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for performance marketing manager in Rochester, NY is $82,375.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,200.00 and $96,700.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and digital advertising can earn higher compensation, often supplemented with bonuses or performance incentives.

Is performance marketing a stressful job?

Performance marketing managers often face pressure to meet aggressive campaign targets and optimize ROI, which can create a stressful environment. The role requires managing multiple channels, analyzing data, and adapting strategies quickly, which can contribute to workload and stress levels.

What are the most commonly searched types of Performance Marketing jobs in Rochester, NY?

The most popular types of Performance Marketing jobs in Rochester, NY are:

What are popular job titles related to Performance Marketing Manager jobs in Rochester, NY?

For Performance Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Performance Marketing Manager jobs in Rochester, NY look for?

The top searched job categories for Performance Marketing Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Performance Marketing Manager jobs?

Cities near Rochester, NY with the most Performance Marketing Manager job openings:

Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $82,375 per year, or $39.6 per hour.

Marketing Specialist

Byrne Dairy and Deli

Walworth, NY • On-site

Full-time

Re-posted 17 days ago

Job description

Description:
As a Marketing Specialistat Byrne Dairy & Deli, you will play a key role in driving sales performance, brand growth, and product availability across our retail network. This position partners closely with the Category Managers, Marketing Team, and Warehouse Operations to align purchasing decisions with promotional strategy, consumer demand trends, and revenue objectives.
You will leverage data analytics, market insights, and cross-functional collaboration to ensure the right products are in stock at the right time to support campaigns, seasonal initiatives, and evolving customer preferences. Your ability to interpret sales performance, identify growth opportunities, and proactively adjust inventory strategies will directly impact customer experience and overall profitability.
KEY RESPONSIBILITIES
1. Demand Planning & Sales Optimization
  • Partner with Category Managers and Marketing to align inventory purchasing with promotional calendars, seasonal campaigns, and product launches.
  • Analyze sales data, consumer trends, and market insights to forecast demand and identify growth opportunities.
  • Support product assortment decisions that enhance brand positioning and drive incremental sales.
  • Identify opportunities to introduce new or trending items that align with customer preferences and competitive positioning.

2. Strategic Procurement & Vendor Collaboration
  • Collaborate with the Turn Buyer and vendors to ensure purchasing strategies support sales goals and margin objectives.
  • Track supplier performance to ensure on-time delivery aligned with advertising and promotional campaigns.
  • Maintain strong vendor relationships to support joint marketing initiatives, product launches, and special buys.

3. Inventory Analytics & Performance Reporting
  • Monitor inventory levels in relation to sales performance, ensuring optimal in-stock rates while minimizing excess inventory.
  • Analyze trends, promotional effectiveness, and product performance to inform future buying and marketing decisions.
  • Develop reports that provide insight into inventory turnover, product profitability, and campaign performance.
  • Present data-driven recommendations to Purchasing, Marketing, and Warehouse leadership to enhance revenue growth.

4. Cross-Functional Marketing Support
  • Coordinate with Marketing to ensure featured products are adequately stocked ahead of campaigns.
  • Support new store openings, seasonal resets, and planogram adjustments from a sales-driven perspective.
  • Identify underperforming categories and recommend strategies to increase visibility and customer engagement.

Requirements:
QUALIFICATIONS
  • Proficiency in Microsoft Office Suite, particularly Excel (data analysis, forecasting, reporting).
  • Strong analytical mindset with the ability to translate data into actionable sales and marketing insights.
  • Excellent communication and collaboration skills.
  • Experience in purchasing, category management, marketing analytics, or retail operations preferred.

Additional Info:
EMPLOYER DISCLAIMER
  • All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
  • This job description does not state or imply that these are the only duties to be performed. Employees may be required to perform other job-related duties as requested by their supervisor.
  • This document does not create an employment contract, implied or otherwise, other than an at-will employment relationship.

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