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Channel Manager Jobs in California (NOW HIRING)

Avnan

Channel Manager

Irwindale, CA · On-site

$158K - $159K/yr

Channel is an important part of our revenue today and look to scale our growth through this channel. That does not happen by accident, it needs an owner who can both manage the partners we have and ...

New

Avnan

Channel Manager

Irwindale, CA

$158K - $159K/yr

Channel is an important part of our revenue today and look to scale our growth through this channel. That does not happen by accident, it needs an owner who can both manage the partners we have and ...

New

Kargo

Channel Manager

San Francisco, CA · On-site +1

$179K - $180K/yr

Experience * 5+ years experience in channel sales, partnerships or business development ... managers and C-suite executives. * Strong understanding of enterprise sales cycles and complex ...

Logitech

Senior Global Channel Manager

Bodega Bay, CA · Remote

$180K - $181K/yr

As the Senior Global Channel Manager you will define, drive, and execute a comprehensive channel strategy to maximize Logitech's business within the Apple Education and Enterprise ecosystem worldwide.

Aptus Solutions Inc.

Channel Management

San Jose, CA

$178K - $179K/yr

Channel Management Location: San Jose, CA Duration: 6+Months Required Skills: 12+ years of IT experience Channel Management & Hi -tech Exp.(Techno functional & Functional) Business Warehouse BW ...

Logitech

Senior Global Channel Manager

San Jose, CA · Remote

$178K - $179K/yr

As the Senior Global Channel Manager you will define, drive, and execute a comprehensive channel strategy to maximize Logitech's business within the Apple Education and Enterprise ecosystem worldwide.

Phonely Ltd

Channel Partner Manager

San Francisco, CA · On-site

$120K - $170K/yr

About the Role We're hiring a Channel Partner Manager to build and manage Phonely's partner ecosystem from scratch. This person will identify, recruit, and enable partners, whether they're technology ...

Verkada

Internal Channel Enablement Lead

San Mateo, CA

$173K - $174K/yr

Design and lead the ramp to revenue program for new Channel Sales Managers, ensuring they ... understand our ecosystem, internal systems, and partner engagement models. * Performance Coaching:

Paystand

Channel Partner Manager, Microsoft

San Jose, CA

$135K - $200K/yr

As a channel partner manager, you will be responsible for developing and managing strategic relationships with Value Added Resellers (VARs) and growing new revenue for Paystand within Paystand's ERP ...

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Manager, Channel Growth - Cards

San Francisco, CA · On-site

$140K - $180K/yr

About the Role We're seeking a hands-on Channel Growth Manager/Sr. Manager on our Card business team to grow and optimize digital acquisition channels (ex. Upgrade.com, Experian Marketplace, or ...

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Showing results 1-20

All JobsChannel JobsChannel Manager JobsChannel Manager Jobs in California

Channel Manager information

See California salary details

$69.6K

$140.6K

$151.5K

How much do channel manager jobs pay per year?

As of Jul 16, 2026, the average yearly pay for channel manager in California is $140,582.00, according to ZipRecruiter salary data. Most workers in this role earn between $150,000.00 and $151,000.00 per year, depending on experience, location, and employer.

What are Channel Managers?

Channel Managers are professionals responsible for developing and maintaining relationships with partners, distributors, or resellers that sell a company's products or services. They create strategies to expand the company's reach and maximize revenue through indirect sales channels. Their duties often include onboarding new partners, providing training, setting sales targets, and ensuring that partners align with the company's goals and standards.

What is the difference between Channel Manager vs Sales Manager?

AspectChannel ManagerSales Manager
Primary FocusManaging distribution channels and partner relationshipsDirect sales and customer acquisition
Required SkillsChannel development, partner management, negotiationSales strategy, team leadership, client engagement
Work EnvironmentCollaborates with partners, vendors, and internal teamsLeads sales teams, interacts directly with clients
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

While both roles involve driving revenue, a Channel Manager focuses on developing and maintaining partner channels, whereas a Sales Manager directly manages sales teams and client relationships. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

What Does a Channel Manager Do?

A channel manager works with sales or marketing within a specific channel. In this career, your duties may involve overseeing sales operations and being the moderator for supplier and customer relationships in a particular territory. Your responsibilities could range from fostering relationships with potential or existing channel partners and clients, creating and implementing sales growth strategies designed to increase profitability for your channel, closing difficult sales, and working on the recruitment of new sales and marketing partners. You may also meet with partners in your sales channel and moderate discussions between your marketing team and your channel partners.

How does a Channel Manager typically collaborate with sales and marketing teams to drive partner performance?

A Channel Manager works closely with both sales and marketing teams to align strategies, develop joint campaigns, and provide partners with the resources they need to succeed. This collaboration often involves regular meetings to discuss partner feedback, analyze sales data, and coordinate promotional activities. By fostering open communication and sharing insights between internal teams and external partners, Channel Managers help ensure that all parties are working toward mutual goals and maximizing revenue opportunities.

What are the key skills and qualifications needed to thrive as a Channel Manager, and why are they important?

To thrive as a Channel Manager, you need expertise in sales strategy, partner relationship management, and a solid understanding of channel sales models, typically supported by a degree in business or marketing. Familiarity with CRM platforms like Salesforce, partner portals, and sales analytics tools is often required. Strong negotiation, communication, and problem-solving skills set exceptional Channel Managers apart. These capabilities are vital for building effective partner networks, driving revenue growth, and ensuring seamless collaboration between an organization and its channel partners.
More about Channel Manager jobs
What are the most commonly searched types of Channel jobs in California? The most popular types of Channel jobs in California are:
What are popular job titles related to Channel Manager jobs in California? For Channel Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching Channel Manager jobs in California look for? The top searched job categories for Channel Manager jobs in California are:
What cities in California are hiring for Channel Manager jobs? Cities in California with the most Channel Manager job openings:
Channel Manager jobs near you
Infographic showing various Channel Manager job openings in California as of July 2026, with employment types broken down into 75% Full Time, 22% Part Time, 1% Temporary, and 2% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $140,582 per year, or $67.6 per hour.

Channel Manager

Avnan

Irwindale, CA • On-site

$158K - $159K/yr

Full-time

Posted 3 days ago

New

Job description

ABOUT FALCON ELECTRIC
Falcon keeps the systems modern life depends on running where ordinary power gives out: the remote pump station, the roadside traffic cabinet, the treatment plant that can never go dark. For 35 years, when conditions are too hot, too cold, too dirty, or too far from anywhere for standard equipment to survive, engineers have specified Falcon. We build true online power protection engineered for the field, and we stand behind it without dispute.
We have something rare: a 35-year engineering reputation, the trust of the engineers who stake their projects on us, and a mission worth winning. We chose the hardest corner of the power world on purpose, and we intend to own it completely, bringing the hunger of a startup to a company that earned its credibility the hard way. Part of that bet is how we work: our vision is to be AI-native, using AI and building our own into how we operate so a focused team can move with the speed and reach of one many times its size, with AI doing the heavy lifting and people making the calls that matter. We are early. The engine is being built now, not bought off a shelf, and you will help build it.
This is a chance to build something that matters, protecting the water, transportation, and power infrastructure the world runs on, with people who move fast, own their outcomes, and are a little obsessed with winning. If that is your kind of work, come build it with us.
WHY THIS ROLE, WHY NOW
Falcon's channel program today is informal. We have loyal partners but no deal-registration structure, no partner tiers, no formal enablement, and no managed conflict rules between direct and channel motions. Channel is an important part of our revenue today and look to scale our growth through this channel. That does not happen by accident, it needs an owner who can both manage the partners we have and systematically recruit the ones we don't.
You are that owner. You will turn a set of relationships into a program, and a program into a repeatable revenue engine.
WHAT YOU'LL OWN
  • The partner program. Design and run Falcon's channel program end to end. Partner tiers, deal registration, margin structure, fast-quote SLAs, enablement, and training.
  • Existing partners. Manage, activate, support and grow Falcon's current distributors, integrators, and reps through structured QBRs, joint pipeline planning, and enablement.
  • New partnerships. Identify, recruit, and onboard new partners in our priority verticals - water/wastewater SCADA integrators, ITS/traffic and rail integrators, UL 508A control-panel builders, and industrial distributors.
  • Channel-direct harmony. Own the deal-registration rules and conflict arbitration that keep partner trust intact as direct and channel motions both scale.
  • Partner enablement & co-marketing. Equip partners with the tools, spec support, and co-marketing they need to sell Falcon into their accounts.
  • The channel scoreboard. Own and report weekly: partner-sourced pipeline, deal-registration volume, partner activation rate, and quote-SLA adherence.

FIRST 6 & 12 MONTHS
  • By day 90: Full audit of current partners, a documented partner tier + deal-registration framework live, and a ranked recruitment target list built with AI account intelligence.
  • By month 6: Deal registration in production, first cohort of new partners recruited and onboarded, and a repeatable partner enablement kit shipped.
  • By month 12: A measurable lift in partner-sourced pipeline, active partners growing quarter over quarter, and channel-direct conflict managed with zero major partner-trust incidents.

WHAT YOU BRING - MUST-HAVE
  • 5+ years managing B2B channel, distribution, or partner programs in industrial, electrical, power, controls, or automation markets.
  • Demonstrated experience building or scaling a partner program (deal registration, tiers, enablement) not just managing an existing one.
  • A track record recruiting and activating distributors, systems integrators, or reps that produced real revenue.
  • Comfort with technically specified products and a specifying-engineer / integrator sales motion.
  • Willingness to operate hands-on with AI and automation tooling as a force multiplier.

PREFERRED
  • Background in UPS, backup power, or harsh-environment / rugged industrial equipment.
  • Existing relationships in water/wastewater, ITS/traffic, rail, or industrial automation channels.
  • Experience managing channel-direct conflict at a growing manufacturer.

HOW YOU'LL BE MEASURED
Falcon measures commercial roles on pipeline that converts to design wins and revenue not vanity activity. You will have a small number of clear metrics and a weekly operating rhythm.

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