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Channel Development Manager Jobs in Alberta (NOW HIRING)

Spar Group

District Sales Manager

Calgary, AB · Hybrid

Educate channel partners on the TELUS and Koodo value propositions, ensuring top of mind awareness ... Minimum 2 years of sales experience including business development, relationship management ...

Spar Group

Educate channel partners on the TELUS and Koodo value propositions, ensuring top of mind awareness ... Minimum 2 years of sales experience including business development, relationship management ...

SPAR Canada

District Sales Manager

Calgary, AB · Hybrid

Educate channel partners on the TELUS and Koodo value propositions, ensuring top of mind awareness ... Minimum 2 years of sales experience including business development, relationship management ...

SPAR Canada

District Sales Manager

Calgary, AB · Hybrid

Educate channel partners on the TELUS and Koodo value propositions, ensuring top of mind awareness ... Minimum 2 years of sales experience including business development, relationship management ...

SPAR Canada

District Sales Manager

Calgary, AB · Hybrid

Educate channel partners on the TELUS and Koodo value propositions, ensuring top of mind awareness ... Minimum 2 years of sales experience including business development, relationship management ...

Varicent

Associate Seller

Edmonton, AB

At Varicent, we're not just transforming the Sales Performance Management (SPM) market--we're ... In this role, you'll leverage a multi-channel prospecting approach and collaborate closely with ...

Abercrombie

Assistant Manager

Edmonton, AB

... and development. They are expected to show up, bringing their best selves every day. With ... Fulfill OMNI Channel Orders. * Represent the Brand and Exemplify Company Culture and Values. What ...

Lavazza

CA$90K - CA$105K/yr

As part of this growth plan, a large focus will be on our Office Coffee Sales channel, optimizing ... Provide input and feedback to cross functional teams such as Marketing, Research & Development ...

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Channel Development Manager information

What Does a Channel Development Manager Do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are the key skills and qualifications needed to thrive as a Channel Development Manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.

What are some common challenges Channel Development Managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What is a Channel Development Manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

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What are popular job titles related to Channel Development Manager jobs in Alberta? For Channel Development Manager jobs in Alberta, the most frequently searched job titles are:
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What cities in Alberta are hiring for Channel Development Manager jobs? Cities in Alberta with the most Channel Development Manager job openings:
Channel Development Manager jobs near you
Infographic showing various Channel Development Manager job openings in Alberta as of May 2026, with employment types broken down into 48% Full Time, 44% Part Time, and 8% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution.
District Sales Manager

District Sales Manager

Spar Group

Calgary, AB • Hybrid

Full-time

Medical, Dental, Vision, Life, PTO

Posted 8 days ago

Job description

Overview:

District Sales Manager - Independent Channels -

TELUS is looking for a self-starter with exceptional relationship building and sales skills to join the team.  As a District Sales Manager (hybrid remote) with a territory encompassing the Calgary central district, which includes Medicine Hat, you will be responsible for the day-to-day program execution at a variety of national retailers (Walmart, Best Buy, Apple, etc.) and independent TELUS/Koodo dealers.  This includes driving overall sales across all brands within the TELUS family (TELUS, Koodo, Koodo Prepaid, mobility and home services such as internet, TV, Home Secuirty) while ensuring partners are provided with world class support and service.  You will be supported by the Regional Manager and accountable to execute a comprehensive district plan while cultivating strong customer relationships.

What we offer:

  • Competitive pay
  • Annual bonus
  • Benefits – after 3 months of employment
    • Medical, Dental, Vision, Life and Disability
  • 15 days’ vacation entitlement (pro-rated in first year)
  • 2 personal days/1 moving day per year
  • 4 sick days per year
  • One year contract

 Responsibilities:

  • Build strong relationships with partners through exceptional responsiveness and quality training.
  • Educate channel partners on the TELUS and Koodo value propositions, ensuring top of mind awareness of key products and services.
  • Leverage data to devise overall district strategy and action plans to efficiently service assigned partner locations, ultimately leading to the achievement of sales targets.
  • Anticipate and respond to challenges encountered by channel partners; and appropriately escalate unresolved issues to cross functional partners.
  • Represent the TELUS family of brands in the district and communities served; and provide market specific guidance to internal stakeholders, including gathering and reporting on competitive information.

 Qualifications:

  • Located in, and regularly commute within the Calgary Central District with visits to Medicine Hat.
  • Exceptional people skills with the ability to establish and maintain positive partner relationships and provide exceptional service.
  • Minimum 2 years of sales experience including business development, relationship management, achieving sales targets, and selling products through independent channels to the end consumer (retail and/or dealer).
  • College or university degree in Business or related discipline is an asset.
  • An analytical approach: we leverage data and numbers as part of our overall decision-making process.
  • Ability to prioritize and work effectively with minimal supervision.
  • Possess a valid driver’s license together with a reliable vehicle – ability to travel.
  • Comfortable with a flexible and mobile work style:
    • Working from a home-based office
    • Flexible to work occasional evenings and weekends when required
  • Knowledge of the Canadian wireless and home solutions market is an asset.
  • Advanced working knowledge of MS Office and Google suite.

TELUS has partnered with SPAR Canada Company, the national leader in third-party sales and marketing. 

We thank all applicants in advance. This position is an open vacancy at SPAR Canada Company and interested candidates must apply directly online to be considered for this role.  We do not utilize AI in our recruiting process.

SPAR Canada is an equal opportunity employer.  We celebrate diversity and are committed to creating an inclusive environment for all.  We are committed to diversity and equitable access to employment opportunities based on ability.  If you have a disability and require accommodation in the interview process, please let us know when you apply.

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