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Channel Development Manager Jobs in Edmonton, AB

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Senior Program Manager

Edmonton, AB

Own end-to-end program management for the Mall & Events channel, driving toward 40K total sales in 2026 * Lead the development and implementation of a unified program scorecard with rep-level sales ...

Varicent

Associate Seller

Edmonton, AB

At Varicent, we're not just transforming the Sales Performance Management (SPM) market--we're ... In this role, you'll leverage a multi-channel prospecting approach and collaborate closely with ...

Abercrombie

Assistant Manager

Edmonton, AB

... and development. They are expected to show up, bringing their best selves every day. With ... Fulfill OMNI Channel Orders. * Represent the Brand and Exemplify Company Culture and Values. What ...

Michael Kors

Assistant Manager

Edmonton, AB

... development and growth. WHAT YOU'LL DO: Drive results through delivering an elevated customer ... channel sales by utilizing all available tools and technology YOU'LL NEED TO HAVE: 3+ years of ...

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Channel Development Manager information

See Edmonton, AB salary details

$70.5K

$105.2K

$142K

How much do channel development manager jobs pay per year?

As of May 29, 2026, the average yearly pay for channel development manager in Edmonton, AB is $105,208.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,500.00 and $125,000.00 per year, depending on experience, location, and employer.

What Does a Channel Development Manager Do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are the key skills and qualifications needed to thrive as a Channel Development Manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.

What are some common challenges Channel Development Managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What is a Channel Development Manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

More about Channel Development Manager jobs
What job categories do people searching Channel Development Manager jobs in Edmonton, AB look for? The top searched job categories for Channel Development Manager jobs in Edmonton, AB are:
Channel Development Manager jobs near you
Infographic showing various Channel Development Manager job openings in Edmonton, AB as of May 2026, with employment types broken down into 8% Full Time, 84% Part Time, and 8% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $105,208 per year, or $50.6 per hour.

Sales Development Manager (Relief, Northern AB, 12-Month Contract)

Coca-Cola Canada Bottling Limited

Edmonton, AB

CA$61.20K - CA$68K/yr

Full-time, Contractor

Medical, Retirement, PTO

Posted 21 days ago

Job description

Coke Canada Bottling is Canada’s Local Bottler. We’re Made Local.

Proudly independent, we are a Canadian, family-owned business. Coke Canada Bottling makes, distributes, merchandises, and sells the most-loved beverages Canadians enjoy. With over 6,000 diverse employees coast-to-coast, we operate in every province through 50+ sales and distribution centres, and five manufacturing facilities.

Coke Canada supplies some of Canada’s favourite beverage brands, and we want to continue to be the leading beverage partner in Canada, creating a better future and delivering optimism by bringing sustainable value to our employees, customers, consumers, and communities.

Advancing a high-performing, collaborative and inclusive culture is at the core of our vision to be the World’s Greatest Bottler, Built by the Best People, and we’re looking for exceptional talent to help get us there.

For more information about Coke Canada Bottling and our products, visit cokecanada.com/our-product.

Role Details

  • Work Location – [[CUST_primaryWorkLocation]]
  • Shift/Hours – Monday to Friday, Days. 
  • The full base salary range for this position is from $61,200 - $68,000 annually. The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity.
About This Opportunity

Coke Canada Bottling Sales Development Managers (SDM) - Relief are field sales representatives tasked with identifying and capitalizing on sales opportunities with a wide range of customers, including Grocery stores, Mass Merchandisers, Convenience & Gas stores, Restaurants & Bars, and other Food Service / On Premise establishments. The SDM – Relief plays a critical role in helping us achieve this goal, in many cases they will be the first point of contact for our customers. Developing strong, collaborative partnerships will be a priority. 

Additionally, the SDM - Relief will play a pivotal role in expanding the customer base and driving business growth within the Northern Alberta territory (Including: Hinton, Lloyminster, & Fort McMurray). They will support and cover vacations and/or long-term leave and are responsible for covering all routes within their territory. A large amount of travel is required.

Responsibilities
  • Successfully sell customer promotional plans, incremental displays and equipment placements that include annual Customer Marketing Agreements and align with the customer's and the Coke Canada system’s business objectives and strategies. 
  • Evaluate outlet opportunities for new and existing customers. 
  • Develop a customized business plan addressing the critical needs of the customer(s). 
  • Work collaboratively with the merchandising Supervisors and order replenishment team to ensure that revenue and profit goals are achieved, and that appropriate inventory levels and merchandising standards are maintained at each store.
  • Ensures a high level of customer service and resolves issues promptly. 
  • Sell in promotional programs and ensure dealer compliance. 
  • Execute channel and customer promotions/programs that leverage national brand strategies. 
  • Proactively arrange time and territory to achieve optimum face-to-face selling opportunities. 
  • Build or modify displays, sections, end caps, racks & coolers in line with Coke Canada Bottling’s standards and programs.  
  • Be able to lift, carry and position product (weight up to 50lbs or 22kgs) above shoulder height without assistance.
Qualifications
  • One to three (1-3) years selling in the consumer goods industry required.
  • Minimum of one (1) year in consumer products, direct store delivery sales or major account management.
  • Strong analytical, organizational, and planning skills.
  • Exceptional verbal and written communication skills are a must.
  • Proficient in using a variety of computer programs.
  • Must have a valid driver's license and driving record free from any major violations for the past three (3) years.
  • Must have access to a personal vehicle for use during working hours.
  • Post-secondary education is preferred.
Why work with us?
  • Join a local, family-owned business that’s part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
  • Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
  • We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being. This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
  • We have close, local connections with the communities in which we operate across Canada. We’re determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.
  • We’re building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit cokecanada.com/sustainability/

Coke Canada has been recognized as one of Canada’s Best Employers for Diversity, and we’re committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. If this role excites you, even if you don’t check every box, we encourage you to apply. Your unique experience and perspective could be what we’re looking for. Unless otherwise specified, this job post is for an existing vacancy.

Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call 1-844-383-2653 or email HR@cokecanada.com.

Important – please note

All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some, or all, of the following: criminal clearance, employment verification, education verification and driver's abstract review. Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.

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