Boston College IntroductionFounded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,654 full-time undergraduates and 5,072 graduate and professional students. Ranked 37 among national universities, Boston College has 923 full-time and 1,336 FTE faculty, 2,822 non-faculty employees, an operating budget of $1.4 billion, and an endowment in excess of $3.9 billion.
Job DescriptionThe Director,Marketing & Communications leads the ongoing design and implementation of aseamless digital member experience from first exposure throughprospect-development to member experience. This position ensures and ease ofuse with emphasis on searchability and responsive design. The Directormaintains state-of-the-art user experience that meets the expectations andneeds of our members and facilitates financial support for BCCCC.
The Director,Marketing & Communications is a member of the senior leadership team and isaccountable for the overall digital experience, marketing, and contentcommunication strategies that drive the education and membership needs of theCenter for Corporate Citizenship. The Director assumes responsibility for thestreamlined transition of experiences from the points of exposure to points ofpurchase for prospects, members, and program attendees. This requirescontinual monitoring, maintenance, and optimization of consumer experiences andexpectations within the digital sphere. The Director will assess the besttechnologies and use-cases for technology to facilitatemember/prospect/participant engagement and maximize revenue-generating digitalinterfaces and events. The Director also leads public positioning, supervisesthe digital footprint and reputation of the Center, and is responsible formaintaining positive relationships with influential business executives,academics, and media. He/she accomplishes this through the creation/maintenanceof a best-in-class website, a dynamic social media presence, strategic emailmarketing campaigns, and engaging print and digital content to support both theCenter and the leadership team. The Director recommends and is a key decisionmaker in determining future direction for technology applications essential forengagement such as web, email marketing, registration systems, virtual eventand e-learning platforms, and analytics.
The Director leadsefforts to increase public support of the BC Center for Corporate Citizenship'smission, strategic initiatives and products. Role supports $5M+ in annualrevenue across membership, executive education, and conference products and isexpected to drive growth in all three business verticals. They willlead the marketing and communications team, lead the production of a quarterlymagazine and other periodic communications, and will participate as a member ofthe Executive Director's Management Leadership Team.
The Director will be the principal resource for the focus, schedule,development coordination, marketing, editorial and documentation of the Centerfor Corporate Citizenship web site ccc.bc.edu andother external communications strategies. The Director is also responsible forthe external positioning of the Center regarding traditional media relations,social media, publication production and other public representationopportunities. As a senior leader for the Center, the Director will be expectedto serve as an external spokesperson and assume occasional external speakingand writing responsibilities at corporate events and conferences.
Position Details:
Department: 057401 - Ctr-Corp Citizenship
Position: 00012586 - Director, Marketing and Communications
Grade: 3RD
Full-Time Equivalent Hiring Range: $102,150 to $127,700; salary commensurate with relevant experience.
RequirementsRequirements:
Master's degree or commensurate combination of experience and training and 7 years of management experience.
Candidate must also have:
Thorough understanding of digital platforms, applications, integrations, and business functionality to ensure interactions that are seamless and convenient to members.
Thorough understanding of marketing and communications concepts and experience with executing them in the real world.
Ability to provide competitive and strategic market analysis for purpose of increasing value of membership and revenue generation.
Demonstrated ability to collect and analyze complex data from multiple sources and use them to inform new business strategies.
Strong AI content generation and packaging experience. Experience with AI web coding a plus.
Familiar with all aspects of web site development, design and analytics to ensure effectiveness.
Create lead generation opportunities using email, web, events, and other viable channels.
Excellent communicator. Strong writer. Motivated self-starter. Highly organized. Able to work well with colleagues all levels in the organization. Able to generate innovative ideas and solutions. Polished presentation, interpersonal and facilitation skills.
Strong project management skills: ability to establish priorities, work within deadlines,
Manage competing priorities, and organize effectively.
Excellent writing, editing, and communication skills.
Polished presentation, interpersonal and facilitation skills.
Experience creating and managing budgets and production schedules.
Experience working with third-party vendors, design agencies, and content developers
Good understanding of the Web environment and Internet/Web marketing.
Ability to drive initiatives from concept to implementation and on-going development in a fast-paced complex environment.
Able to work well with colleagues all levels in the organization. Able to generate innovative ideas and solutions.
Closing StatementBoston College offers a broad and competitive range of benefits depending on your job classification eligibility:
- Tuition remission for Employees
- Tuition remission for Spouses and Children who meet eligibility requirements
- Generous Medical, Dental, and Vision Insurance
- Low-Cost Life Insurance
- Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
- Paid Holidays Annually
- Generous Sick and Vacation Pay
- Additional benefits can be found on https://www.bc.edu/employeehandbook
Boston College conducts pre-employment background checks as part of the hiring process.
Boston College is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected category, including disability and protected veteran status. Boston College's Notice of Nondiscrimination can be viewed at https://www.bc.edu/nondiscrimination.