Build and scale FMX's customer marketing program, including advocacy, referrals, customer speakers, case studies, and review platform engagement (G2, Capterra, Software Advice). * Pipeline Motion:
Build and scale FMX's customer marketing program, including advocacy, referrals, customer speakers, case studies, and review platform engagement (G2, Capterra, Software Advice). * Pipeline Motion:
Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. * Partner with Customer Success and Product Marketing to identify advocates, gather ...
Quick apply
Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. * Partner with Customer Success and Product Marketing to identify advocates, gather ...
Digital Marketing Manager
Atlanta, GA · On-site
$65K - $80K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Digital Marketing Manager
Atlanta, GA · On-site
$65K - $80K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. * Partner with Customer Success and Product Marketing to identify advocates, gather ...
Quick apply
Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. * Partner with Customer Success and Product Marketing to identify advocates, gather ...
Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. * Partner with Customer Success and Product Marketing to identify advocates, gather ...
Quick apply
Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. * Partner with Customer Success and Product Marketing to identify advocates, gather ...
Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. * Partner with Customer Success and Product Marketing to identify advocates, gather ...
Quick apply
Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. * Partner with Customer Success and Product Marketing to identify advocates, gather ...
HubSpot, Capterra, ZoomInfo * Be comfortable working with AI lead generation tools, like Hubspot Prospecting Agent * Work with internal teams to provide support by way of collateral resources ...
Quick apply
HubSpot, Capterra, ZoomInfo * Be comfortable working with AI lead generation tools, like Hubspot Prospecting Agent * Work with internal teams to provide support by way of collateral resources ...
Orchestrate and execute multi-channel demand gen campaigns across digital channels including email nurture, review site programs (G2, Capterra, Trustpilot), and emerging digital channels as relevant ...
Quick apply
Orchestrate and execute multi-channel demand gen campaigns across digital channels including email nurture, review site programs (G2, Capterra, Trustpilot), and emerging digital channels as relevant ...
Digital Marketing Manager
$65K - $80K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Digital Marketing Manager
$65K - $80K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
HubSpot, Capterra, ZoomInfo * Be comfortable working with AI lead generation tools, like Hubspot Prospecting Agent * Work with internal teams to provide support by way of collateral resources ...
HubSpot, Capterra, ZoomInfo * Be comfortable working with AI lead generation tools, like Hubspot Prospecting Agent * Work with internal teams to provide support by way of collateral resources ...
Digital Marketing Manager
$75K - $85K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Digital Marketing Manager
$75K - $85K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Senior Lifecycle Marketing Manager
$105K - $118K/yr
Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined ...
New
Senior Lifecycle Marketing Manager
$105K - $118K/yr
Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined ...
New
Digital Marketing Manager
Atlanta, GA · On-site
$75K - $85K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Digital Marketing Manager
Atlanta, GA · On-site
$75K - $85K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
HubSpot, Capterra, ZoomInfo * Be comfortable working with AI lead generation tools, like Hubspot Prospecting Agent * Work with internal teams to provide support by way of collateral resources ...
HubSpot, Capterra, ZoomInfo * Be comfortable working with AI lead generation tools, like Hubspot Prospecting Agent * Work with internal teams to provide support by way of collateral resources ...
Digital Marketing Manager
Chicago, IL · On-site
$75K - $85K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Digital Marketing Manager
Chicago, IL · On-site
$75K - $85K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Customer Marketing Associate
New York, NY · On-site
$104K - $136K/yr
Own Plaid's presence on customer review platforms including G2 and Capterra * Drive review volume and quality by identifying the right customers to engage, building a process for ongoing outreach
New
Customer Marketing Associate
New York, NY · On-site
$104K - $136K/yr
Own Plaid's presence on customer review platforms including G2 and Capterra * Drive review volume and quality by identifying the right customers to engage, building a process for ongoing outreach
New
Demand Generation Specialist
Seattle, WA · On-site
$16 - $18/hr
Orchestrate and execute multi-channel demand gen campaigns across digital channels including email nurture, review site programs (G2, Capterra, Trustpilot), and emerging digital channels as relevant ...
Demand Generation Specialist
Seattle, WA · On-site
$16 - $18/hr
Orchestrate and execute multi-channel demand gen campaigns across digital channels including email nurture, review site programs (G2, Capterra, Trustpilot), and emerging digital channels as relevant ...
Digital Marketing Manager
Atlanta, GA · On-site
$75K - $85K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Digital Marketing Manager
Atlanta, GA · On-site
$75K - $85K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Demand Generation Specialist
Seattle, WA · On-site
$70K - $96K/yr
Orchestrate and execute multi-channel demand gen campaigns across digital channels including email nurture, review site programs (G2, Capterra, Trustpilot), and emerging digital channels as relevant ...
Demand Generation Specialist
Seattle, WA · On-site
$70K - $96K/yr
Orchestrate and execute multi-channel demand gen campaigns across digital channels including email nurture, review site programs (G2, Capterra, Trustpilot), and emerging digital channels as relevant ...
Digital Marketing Manager
Atlanta, GA · On-site
$65K - $80K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Digital Marketing Manager
Atlanta, GA · On-site
$65K - $80K/yr
Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion. * Lead G2 strategy ...
Capterra information
See salary details
$13.22 - $14.75
2% of jobs
$14.75 - $16.28
6% of jobs
$16.28 - $17.81
10% of jobs
$18.58 is the 25th percentile. Wages below this are outliers.
$17.81 - $19.34
13% of jobs
$19.34 - $20.87
13% of jobs
The median wage is $21.44 / hr.
$20.87 - $22.40
17% of jobs
$22.40 - $23.93
11% of jobs
$24.50 is the 75th percentile. Wages above this are outliers.
$23.93 - $25.46
8% of jobs
$25.46 - $26.99
8% of jobs
$26.99 - $28.52
9% of jobs
$28.52 - $30.05
2% of jobs
$13
$22
$30
How much do capterra jobs pay per hour?
What is the difference between Capterra vs Software Reviewer?
| Aspect | Capterra | Software Reviewer |
|---|---|---|
| Primary Function | Platform for software reviews and comparisons | Expert analysis and detailed reviews of software products |
| Credentials | User-generated reviews, company listings | Industry experts, professional reviewers |
| Work Environment | Online marketplace, SaaS platform | Review websites, industry blogs |
| Usage | Businesses and consumers researching software | Professionals seeking in-depth software insights |
While Capterra offers a broad platform for user reviews and software comparisons, Software Reviewer provides expert analysis and detailed evaluations. Both serve users seeking software insights but differ in review sources and depth of analysis.
What is a Capterra job?
A Capterra job typically refers to roles at Capterra, a software discovery and reviews platform that helps businesses find the right software solutions. Jobs at Capterra can range from marketing and sales to customer support, content creation, and software development. Employees work on providing detailed software comparisons, collecting user reviews, and improving the platform’s experience. Since Capterra is part of Gartner Digital Markets, some roles may involve collaboration with other brands like GetApp and Software Advice.
What are some common challenges faced by professionals working at Capterra, and how can new hires prepare for them?
What is Capterra?
What are the key skills and qualifications needed to thrive as a Capterra Software Reviewer, and why are they important?

Full-time
Posted 14 days ago
Job description
As the Senior Lifecycle & Customer Manager at FMX, you will play a pivotal role in owning and optimizing the full customer journey, from initial lead acquisition all the way through to customer retention and expansion. In this high-autonomy role, you will architect our campaign roadmap, build a lifecycle marketing engine from the ground up, and establish customer advocacy motions that compound pipeline over time. You will work closely with the Director of Demand Generation and partner with RevOps to diagnose funnel performance and implement strategies that drive measurable growth across our core segments.
Responsibilities:
As a Senior Lifecycle & Customer Manager, you will:
- Lifecycle & Funnel Optimization: Build and maintain full funnel visibility, managing dashboards for lead flow, scoring performance, stage-by-stage conversion, and stage aging across K-12, Higher Ed, and Commercial segments. Own the Lead to MQL conversion KPI end-to-end.
- Campaign Architecture: Define and assign the campaign roadmap for the campaign execution team, establishing a seamless handoff operating rhythm with clear briefs, success metrics, and a review cadence.
- Email & Nurture Strategy: Design and execute advanced nurture programs that welcome new leads, re-engage cold accounts, follow up after events, and deliver industry-specific content tailored to our unique target audiences.
- Customer Marketing & Expansion: Build and scale FMX's customer marketing program, including advocacy, referrals, customer speakers, case studies, and review platform engagement (G2, Capterra, Software Advice).
- Pipeline Motion: Partner with CS and Product Marketing to stand up the expansion pipeline motion through cMQLs, cross-sell/upsell campaigns, customer webinars, and in-product communications.
- CRM & Marketing Automation: Leverage Marketo and CRM platforms to architect programs, manage lead scoring QA alongside RevOps, and tune campaign triggers quarterly.
- Reporting & Analytics: Define the metrics framework for lifecycle marketing KPIs, laddering them to pipeline and revenue. Publish a recurring state-of-funnel readout to marketing and sales leadership.