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Proptech Marketing Jobs (NOW HIRING)

Our PropTech solutions and services enable our clients to improve pull-through rates, collapse ... Reporting to the CEO, you will own our overall marketing strategy and lead the function across ...

Marketing Director

Gold River, CA · On-site

$100K - $140K/yr

Our PropTech solutions and services enable our clients to improve pull-through rates, collapse ... Reporting to the CEO, you will own our overall marketing strategy and lead the function across ...

Email Marketing Manager

Mason, OH · On-site

$55 - $75/hr

About InhabitInhabit is a global PropTech software company serving over 5 million units in the ... Email Marketing Associate produce email marketing initiatives that align with current best ...

Real estate industry experience, including MLS, brokerage, association, or PropTech environments. * Experience leading interim or contract marketing engagements. * Background developing partner ...

If you're ready to shape the future of proptech and thrive in a team that values execution ... Design impactful marketing events from concept through execution. Analyze marketing data to ...

Marketing Manager

Irvine, CA · On-site

$70K/yr

If you're ready to shape the future of proptech and thrive in a team that values execution ... What You'll Do: * Manage and innovate email marketing and SEO strategies. * Produce engaging ...

Marketing Manager

Irvine, CA · On-site

$70K - $80K/yr

If you're ready to shape the future of proptech and thrive in a team that values execution ... What You'll Do: • Manage and innovate email marketing and SEO strategies. • Produce engaging ...

Partner with marketing and communications teams to support content that highlights ICSC+PROPTECH activity, thought leadership and member value. * Help develop newsletters, website updates, social ...

$120 - $180/hr

We're growing fast across commercial and enterprise portfolios -- and we're looking for a marketing ... Have worked in an early-stage startup or energy/proptech environment * Mission-driven: Reduce ...

Marketing Lead - Growth

Somerville, MA · On-site

$120 - $180/hr

We're growing fast across commercial and enterprise portfolios -- and we're looking for a marketing ... Have worked in an early-stage startup or energy/proptech environment * Mission-driven: Reduce ...

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Proptech Marketing information

See salary details

$29.5K

$61K

$93K

How much do proptech marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for proptech marketing in the United States is $61,031.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,500.00 and $70,000.00 per year, depending on experience, location, and employer.

What is Proptech Marketing?

Proptech marketing refers to the strategies and activities used to promote property technology (proptech) products and services, which are designed to innovate and improve the real estate industry through technology. This includes marketing software platforms, digital tools, and tech-enabled services that help with buying, selling, managing, or investing in real estate. Proptech marketers use digital campaigns, content marketing, social media, and industry events to reach real estate professionals, property managers, investors, and tenants. The goal is to increase brand awareness, generate leads, and drive adoption of new technologies within the real estate sector.

How does a Proptech Marketing professional typically collaborate with sales and product teams to ensure successful campaigns?

Proptech Marketing professionals work closely with both sales and product teams to align marketing strategies with the company's goals and customer needs. They often attend regular meetings with the product team to understand new features or updates and develop messaging that highlights these innovations. Collaboration with the sales team is crucial for gathering feedback from the field, refining target audiences, and creating materials that directly support sales efforts. This cross-functional teamwork ensures that marketing campaigns are both technically accurate and tailored to resonate with prospective clients in the real estate technology sector.

What are the key skills and qualifications needed to thrive in Proptech Marketing, and why are they important?

To excel in Proptech Marketing, strong skills in digital marketing, real estate knowledge, and data analysis are essential, often supported by a degree in marketing or business. Familiarity with CRM software, marketing automation tools, and property listing platforms is typically required. Creativity, adaptability, and excellent communication skills help professionals stand out in engaging target audiences and building partnerships. These competencies drive effective campaigns and foster growth in the rapidly evolving Proptech sector.

What is the difference between Proptech Marketing vs Real Estate Marketing?

AspectProptech MarketingReal Estate Marketing
Required CredentialsMarketing degree, digital marketing certifications, familiarity with Proptech platformsMarketing degree, real estate licenses or certifications, knowledge of local markets
Work EnvironmentTech companies, startups, online platformsReal estate agencies, brokerages, property developers
Employer & Industry UsagePrimarily in Proptech firms and innovative property solutionsTraditional real estate firms, property sales, leasing
Search & Comparison IntentFocus on tech-driven property marketing strategiesFocus on property sales and client engagement

Proptech Marketing and Real Estate Marketing share overlapping skills but differ mainly in their focus. Proptech Marketing emphasizes digital strategies within technology-driven property platforms, while Real Estate Marketing centers on traditional property sales and client relationships. Understanding these differences helps professionals target the right roles and employers.

More about Proptech Marketing jobs

What cities are hiring for Proptech Marketing jobs?

Cities with the most Proptech Marketing job openings:

What states have the most Proptech Marketing jobs?

States with the most job openings for Proptech Marketing jobs include:

Infographic showing various Proptech Marketing job openings in the United States as of August 2026, with employment types broken down into 65% Full Time, 14% Part Time, and 21% Contract. Highlights an 71% In-person, and 29% Remote job distribution, with an average salary of $61,031 per year, or $29.3 per hour.

Senior Analyst, PropTech Customer Systems

The RMR Group Inc

Atlanta, GA • On-site

$85 - $105/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago


Key responsibilities

  • Serve as a subject matter expert for resident- and prospect-facing multifamily technology systems across the customer lifecycle.

  • Lead system configuration, enhancements, testing, and rollout of new features or tools.

  • Partner with internal teams and external vendors to gather requirements, support system implementation, and analyze system performance.


Job description

Overview

The Senior Analyst, PropTech Customer Systems, plays a critical role in optimizing, integrating and evolving resident- and prospect-facing technology platforms across RMR’s multifamily real estate portfolio. This role partners closely with Property Management, Leasing, Operations, IT, Marketing and external PropTech vendors to drive operational efficiency, improve customer experience and support ongoing digital transformation initiatives.


The ideal candidate combines strong multifamily domain knowledge with technical curiosity, exceptional attention to detail and a passion for process improvement. This person thrives in a fast-moving, change-oriented environment and enjoys solving complex business and system challenges.


Responsibilities

  • Serve as a subject matter expert for resident- and prospect-facing multifamily technology systems across the customer lifecycle (leasing, screening, payments, resident services).

  • Administer, support and optimize PropTech platforms including (but not limited to): Yardi Interfaces, Yardi Screening, Bilt, The Guarantors, Jetty, Verifast, SafeRent, EliseAI, Funnel, Bluemoon and other customer-facing applications.

  • Partner with Property Management, Leasing, Operations and IT teams to gather requirements, document workflows and identify opportunities for process reengineering and automation.

  • Lead system configuration, enhancements, testing and rollout of new features or tools.

  • Act as a liaison between internal stakeholders and external vendors, managing support tickets, escalations and roadmap input.

  • Analyze system performance, adoption and data quality to drive continuous improvement.

  • Support implementation and integration of new PropTech solutions across the portfolio.

  • Stay current on emerging PropTech and AI trends, including experimentation with AI-driven tools to improve internal efficiency and customer experience.

  • Develop training materials and provide guidance to on-site teams to ensure successful adoption of systems and processes.

  • Participate in site visits, pilot programs and cross-functional initiatives; travel as needed.


Qualifications

Required Qualifications



  • Bachelor’s degree in Finance, Technology-related field, Computer Science, Real Estate or a related discipline.

  • 4–6 years of experience in the multifamily housing industry, with strong exposure to leasing, operations or customer systems.

  • Hands-on experience working with multifamily software platforms, particularly resident- or prospect-facing tools.

  • Demonstrated ability to analyze workflows, document requirements and translate business needs into system or process improvements.

  • Strong attention to detail and ability to manage multiple initiatives simultaneously.

  • Proven track record as a collaborative partner who works effectively across departments.

  • Willingness and ability to travel as required.


Preferred Qualifications



  • Prior experience working directly in Property Management or Leasing roles.

  • Experience administering or supporting multiple PropTech platforms simultaneously.

  • Familiarity or hands-on experience with AI tools or large language models, such as Claude, Microsoft Copilot, Google Gemini Enterprise or OpenAI.

  • Experience supporting system implementations, migrations or large-scale change initiatives.

  • Exposure to transformation, digital enablement, or operational excellence initiatives.

  • Curious and forward-thinking, especially about technology, AI and the future of multifamily operations.

  • Dynamic problem solver who enjoys ambiguity and change.

  • Strong communicator with the ability to translate between technical and non-technical audiences.

  • Process-oriented mindset with enthusiasm for transformation and continuous improvement.

  • Highly organized, proactive and adaptable in a fast-paced environment.


Total Rewards

The RMR Group offers an extensive total rewards package to ensure that your benefits align with your needs. Employees who work at least 21 hours per week are eligible to participate in The RMR Group’s benefits plans, including:



  • Health Insurance

  • Dental Insurance

  • Vision Insurance

  • Life & Disability Insurance

  • Health Savings Account (HSA) & Flexible Spending Plans (FSA)

  • 401(k) Plan with Employer Match

  • Holidays, Vacation & Sick Time

  • Parental Leave

  • Tuition Assistance

  • Matching Gift Program

  • Wide Array of Voluntary, Employee-Paid Benefits to choose from including Critical Illness & Accident Insurance, Identity Theft Protection & Pet Insurance


The estimated base compensation range for this position is $85,000 to $105,000 per year. RMR considers several components including an individual's skills, qualifications, experience, internal equity, and market data.


Company Overview

The RMR Group (Nasdaq: RMR) is a leading U.S. alternative asset management company, unique for its focus on commercial real estate (CRE) and related businesses. RMR’s vertical integration is strengthened by nearly 900 real estate professionals in more than 30 offices nationwide who manage approximately $40 billion in assets under management and leverage more than 35 years of institutional experience in buying, selling, financing and operating CRE. RMR benefits from a scalable platform, a deep and experienced management team and a diversity of real estate strategies across its clients. RMR has been recognized by The Boston Globe as a \"Top Place to Work\", by the Environmental Protection Agency (EPA) as an \"ENERGY STAR Partner of the Year\" and ranked by the Building Owners and Managers Association (BOMA) as having one of the highest number of BOMA 360 designated properties in its portfolio. RMR is headquartered in Newton, MA and was founded in 1986.


RMR’s mission is to create long term value for our clients by managing their investments and assets “like we own it” – an approach that consistently and repeatedly generates opportunities for all our employees, investors and stakeholders. We are guided bysix core values:



  • Integrity at Our Core.

  • Perform Passionately and Effectively.

  • Inspired Thinking.

  • Like We Own It.

  • Power of We.

  • Mutual Respect.


Visit our website to learn more about what makes The RMR Group a rewarding place to build a career.


Follow RMR on LinkedIn and Instagram @thermrgroup.


The RMR Group is an equal opportunity employer. Qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, pleaseclick here. If you’d like more information on your EEO rights under the law, pleaseclick here


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