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Proptech Marketing Jobs (NOW HIRING)

HappyCo

Senior Product Marketing Manager

Charleston, WV · Remote

$123K - $162K/yr

The Opportunity As Senior Product Marketing Manager , you'll own how HappyCo shows up in the market ... PropTech industry - Unlimited vacation time - Generous paid parental leave - Competitive and ...

New

Apply Early

MRI Software

Director, Product (PropTech)

Cleveland, OH

$226K - $236K/yr

MRI Software is seeking a Director, Product Management - Sales, Leasing, Assurance & Marketing ... Our people-first approach to PropTech is defining a new industry standard for client experiences ...

HappyCo

Senior Product Marketing Manager

$123K - $162K/yr

The Opportunity As Senior Product Marketing Manager , you'll own how HappyCo shows up in the market ... PropTech industry - Unlimited vacation time - Generous paid parental leave - Competitive and ...

New

Fello

Social Content Manager

Our platform combines data intelligence, marketing automation, and conversational AI to help ... Experience in the real estate industry, including real estate teams, brokerages, proptech, or ...

Lone Wolf Technologies

OR · On-site

$115K - $135K/yr

EXPERIENCE: 5+ years of experience in product management, preferably in real estate technology, digital marketing, or advertising technology. * Experience working in SaaS, PropTech, or digital ...

Lone Wolf Technologies

Senior Product Manager

$115K - $135K/yr

EXPERIENCE: 5+ years of experience in product management, preferably in real estate technology, digital marketing, or advertising technology. * Experience working in SaaS, PropTech, or digital ...

Together Group

Project Manager

Sarasota, FL · On-site +1

You will coordinate the execution of sophisticated 3D visualization and real estate marketing ... in modern PropTech. What You'll Be Doing * End-to-End Project Ownership: Manage and track ...

HW Media

Strategic Enterprise Account Executive

Dallas, TX · On-site +1

$175K - $200K/yr

... proptech, financial services, media, or information services. * Existing relationships within the housing ecosystem. * Experience selling data, subscriptions, marketing solutions, events ...

Imerza

Project Manager

Sarasota, FL · On-site

You will coordinate the execution of sophisticated 3D visualization and real estate marketing ... in modern PropTech. What You'll Be Doing * End-to-End Project Ownership: Manage and track ...

Apply Early

Lone Wolf Technologies

Senior Product Manager

OR · Remote

$129K - $170K/yr

EXPERIENCE: 5+ years of experience in product management, preferably in real estate technology, digital marketing, or advertising technology. * Experience working in SaaS, PropTech, or digital ...

Together Group

Project Manager

Sarasota, FL · On-site

You will coordinate the execution of sophisticated 3D visualization and real estate marketing ... in modern PropTech. Key Responsibilities * End-to-End Project Ownership: Manage and track ...

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Proptech Marketing information

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$29.5K

$61K

$93K

How much do proptech marketing jobs pay per year?

As of Jul 3, 2026, the average yearly pay for proptech marketing in the United States is $61,031.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,500.00 and $70,000.00 per year, depending on experience, location, and employer.

What is Proptech Marketing?

Proptech marketing refers to the strategies and activities used to promote property technology (proptech) products and services, which are designed to innovate and improve the real estate industry through technology. This includes marketing software platforms, digital tools, and tech-enabled services that help with buying, selling, managing, or investing in real estate. Proptech marketers use digital campaigns, content marketing, social media, and industry events to reach real estate professionals, property managers, investors, and tenants. The goal is to increase brand awareness, generate leads, and drive adoption of new technologies within the real estate sector.

What are the key skills and qualifications needed to thrive in Proptech Marketing, and why are they important?

To excel in Proptech Marketing, strong skills in digital marketing, real estate knowledge, and data analysis are essential, often supported by a degree in marketing or business. Familiarity with CRM software, marketing automation tools, and property listing platforms is typically required. Creativity, adaptability, and excellent communication skills help professionals stand out in engaging target audiences and building partnerships. These competencies drive effective campaigns and foster growth in the rapidly evolving Proptech sector.

How does a Proptech Marketing professional typically collaborate with sales and product teams to ensure successful campaigns?

Proptech Marketing professionals work closely with both sales and product teams to align marketing strategies with the company's goals and customer needs. They often attend regular meetings with the product team to understand new features or updates and develop messaging that highlights these innovations. Collaboration with the sales team is crucial for gathering feedback from the field, refining target audiences, and creating materials that directly support sales efforts. This cross-functional teamwork ensures that marketing campaigns are both technically accurate and tailored to resonate with prospective clients in the real estate technology sector.

What is the difference between Proptech Marketing vs Real Estate Marketing?

AspectProptech MarketingReal Estate Marketing
Required CredentialsMarketing degree, digital marketing certifications, familiarity with Proptech platformsMarketing degree, real estate licenses or certifications, knowledge of local markets
Work EnvironmentTech companies, startups, online platformsReal estate agencies, brokerages, property developers
Employer & Industry UsagePrimarily in Proptech firms and innovative property solutionsTraditional real estate firms, property sales, leasing
Search & Comparison IntentFocus on tech-driven property marketing strategiesFocus on property sales and client engagement

Proptech Marketing and Real Estate Marketing share overlapping skills but differ mainly in their focus. Proptech Marketing emphasizes digital strategies within technology-driven property platforms, while Real Estate Marketing centers on traditional property sales and client relationships. Understanding these differences helps professionals target the right roles and employers.

More about Proptech Marketing jobs
What cities are hiring for Proptech Marketing jobs? Cities with the most Proptech Marketing job openings:
What states have the most Proptech Marketing jobs? States with the most job openings for Proptech Marketing jobs include:
What job categories do people searching Proptech Marketing jobs look for? The top searched job categories for Proptech Marketing jobs are:
Proptech Marketing jobs near you
Infographic showing various Proptech Marketing job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $61,031 per year, or $29.3 per hour.
Senior Product Marketing Manager

Senior Product Marketing Manager

HappyCo

Charleston, WV • Remote

$123K - $162K/yr

Full-time

Posted yesterday

Be an early applicant

Job description

HappyCo is a company where people can grow their careers and work with like minded people, with no egos or politics. HappyCo is values driven and offers a flexible, supportive culture. Join HappyCo and Make Work Happy!

About HappyCo

At HappyCo, we help property management teams deliver exceptional resident experiences through powerful software that connects data, insights, and people. We’re a passionate, customer-obsessed team that believes great technology should make life easier — not harder.

If you thrive at the intersection of storytelling, strategy, and collaboration, this is your opportunity to help shape how HappyCo’s products are positioned, launched, and loved in the market.

The Opportunity

As Senior Product Marketing Manager, you’ll own how HappyCo shows up in the market. You’ll lead strategic positioning, craft compelling product narratives, and drive go-to-market success for our product portfolio. This role sits at the center of Product, Sales, and Marketing — ensuring our value is clearly articulated, deeply understood, and powerfully delivered to our customers.

Responsibilities
  • Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product lines
  • Own GTM strategy and execution for new product launches (including Procurement and Site Visit), from launch brief through enablement materials
  • Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis
  • Create sales tools — battlecards, pitch decks, pricing guides, and talk tracks — that align with current messaging and accelerate conversion
  • Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases
  • Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates
What We Think You Need to be Successful
  • 5+ years of B2B SaaS product marketing experience, with a track record of owning full GTM launches end-to-end
  • Exceptional messaging and storytelling skills — you can translate complex product capabilities into customer-centric narratives
  • Proven ability to influence without authority across Product, Sales, and Marketing
  • Experience conducting competitive analysis, customer interviews, and market research to inform positioning
  • Comfort working in a fast-moving, ambiguous environment with a strong bias toward action and clarity
Keys to Optimum Happiness at HappyCo
  • Thrives in ambiguity and proactively builds clarity
  • Focuses on long-term impact over quick wins
  • Enables others through systems, not mandates
  • Leverages technology and AI to empower people and simplify complexity
  • Embraces the challenges and rewards of growing in a scaleup environment
About HappyCo 
Founded in 2011, HappyCo (happy.co) builds mobile and cloud solutions to enable real-time property data. Our flagship product suite 'Happy Property’ has more than 5 million units on its platform. 
 
We’re everyday people with a shared purpose — improving the lives of others. Our team is made up of thinkers, talkers, planners, makers, builders, and everything in between. Together, we’re turning our passions into happier communities!  
 
When customers use our software, their communities get stronger. Our tools empower everyone in multifamily property management to improve their operations and maximize returns, which means they’re building better experiences for their residents. Learn more about our Product Vision here!
 
Our HappyCo Culture
HappyCo strives to build better communities. So naturally, we are dedicated to making our own community an enjoyable place that allows us to do our best work. We’re devoted to building an inclusive, supportive culture that empowers each HappyCo’er to succeed and grow. To learn more about our culture, check out our careers page! 
 
We Offer:
- Work from anywhere supported by a flexible company culture
- Opportunity to work for one of the fastest-growing technology companies in the PropTech industry
- Unlimited vacation time
- Generous paid parental leave
- Competitive and equitable pay
- Monthly stipends to support Wellness and Home Office expenses
 
Find out more about our US Employee Benefits here!
 
We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that HappyCo upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status. HappyCo is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
 
A note to Recruitment Agencies: Please don’t reach out to us about our roles -- we’ve got it covered. We don’t accept unsolicited agency resumes, and HappyCo is not responsible for any fees related to unsolicited resumes.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.