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Brand Insights Jobs (NOW HIRING)

Femtech Insider Ltd.

Director, Insights

Miami, FL · On-site

$120 - $160/hr

Reporting to the SVP, Brand Management, this newly created role will establish and lead Frida's Insights function, building the capabilities, processes, and strategic frameworks that enable consumer ...

HomeServe

Senior Brand Strategist

Norwalk, CT · On-site

Own Brand Insights & Intelligence Serve as the internal authority on homeowner attitudes and brand perception, category trends, and competitive dynamics. Manage key insight programs including the ...

HomeServe USA

Senior Brand Strategist

Norwalk, CT · On-site

Own Brand Insights & Intelligence Serve as the internal authority on homeowner attitudes and brand perception, category trends, and competitive dynamics. Manage key insight programs including the ...

Mondelez International

$122K - $167K/yr

Collate powerful brand insights from rich data sources like Demand Spaces, MARCO, panel, retail etc. * Co-own brand & category performance tracking to keep a pulse on the brand, think through leading ...

Mondelez International

$122K - $167K/yr

Collate powerful brand insights from rich data sources like Demand Spaces, MARCO, panel, retail etc. * Co-own brand & category performance tracking to keep a pulse on the brand, think through leading ...

ESPN

Associate Manager Brand Strategy

Manhattan, NY · On-site

$73K - $101K/yr

The ESPN Brand Insights team is responsible for defining, protecting, and evolving ESPN's brand identity as the leading voice in sports media. The team translates fan insights and market trends into ...

New

Thumbtack

Senior Brand Manager

$147K - $190K/yr

Our work spans brand insights, brand strategy, content strategy, and integrated marketing. We set the roadmap for the brand and extend our influence beyond Marketing & Communications into all parts ...

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Brand Insights information

See salary details

$29.5K

$84.2K

$143K

How much do brand insights jobs pay per year?

As of Sep 4, 2026, the average yearly pay for brand insights in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is brand insights?

Brand Insights refer to the analysis and understanding of how consumers perceive a brand, including their attitudes, preferences, and behaviors. Professionals in Brand Insights use data from market research, social listening, and customer feedback to uncover trends and inform brand strategies. These insights help companies make informed decisions about marketing, product development, and customer engagement. Ultimately, Brand Insights aim to strengthen a brand's position in the market and ensure its messaging resonates with target audiences.

How does a brand insights professional collaborate with marketing and product teams to influence strategic decisions?

Brand Insights professionals work closely with marketing and product teams by gathering and analyzing consumer data, market trends, and brand perception metrics. They regularly present actionable insights through reports and presentations, helping to shape campaign strategies and product development priorities. Collaboration often involves cross-functional meetings, brainstorming sessions, and ongoing feedback loops to ensure that data-driven recommendations are effectively integrated into business decisions. This role requires strong communication skills and the ability to translate complex data into clear, impactful strategies.

What are the key skills and qualifications needed to thrive as a brand insights professional?

To thrive as a Brand Insights professional, you need strong analytical skills, market research expertise, and a background in marketing, business, or a related field. Familiarity with data analytics tools like SPSS, Tableau, or Nielsen, as well as survey platforms and reporting systems, is typically required. Exceptional communication, critical thinking, and the ability to translate data into actionable strategies are valuable soft skills for this role. These skills are crucial for uncovering consumer trends, informing brand strategy, and driving business growth through data-driven insights.

What is the difference between Brand Insights vs Brand Strategist?

AspectBrand InsightsBrand Strategist
Primary FocusAnalyzing data to understand brand performance and consumer perceptionsDeveloping and implementing brand strategies to position the brand in the market
Required SkillsData analysis, market research, consumer insightsStrategic thinking, branding, marketing planning
Work EnvironmentMarket research firms, marketing departments, analytics teamsAdvertising agencies, marketing departments, branding firms
Common CertificationsMarket research certifications, data analysis toolsMarketing certifications, branding courses

While both roles focus on branding, Brand Insights professionals primarily analyze data to inform branding decisions, whereas Brand Strategists develop comprehensive strategies to position and promote the brand in the marketplace.

More about Brand Insights jobs

What cities are hiring for Brand Insights jobs?

Cities with the most Brand Insights job openings:

What states have the most Brand Insights jobs?

States with the most job openings for Brand Insights jobs include:

What job categories do people searching Brand Insights jobs look for?

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Brand Insights jobs near you
Infographic showing various Brand Insights job openings in the United States as of August 2026, with employment types broken down into 72% Full Time, 27% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Senior Brand Insights & Governance Manager

Xometry

North Bethesda, MD • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New

Job description

Xometry is looking for a Senior Brand Insights & Governance to own how the organization understands its audiences and how the brand shows up because of it. You will own segmentation and personas across audience segments, keep a continuous read on brand health, and build the governance and tools that let the rest of the org apply brand and audience knowledge correctly on their own. This role is part systems, part teaching. You keep the personas and guidelines accurate and up to date, and you make sure teams across the business know how to actually use them. You'll own the tools that guide our strategy - personas, guidelines, health tracking, - and help teams put the insights into practice day to day.

How You'll Contribute:

Segmentation & Personas

  • Own segmentation and personas for audience segments-keeping them accurate, current, and grounded in real audience behavior
  • Build and evolve the insight base on what moves each audience, synthesizing research, data, and signal as the marketplace shifts
  • Teach the org how to apply personas in practice-through enablement, documentation, and hands-on support-so teams use them correctly rather than as static reference material
  • Translate persona and audience work into messaging inputs and practical tools other teams can pick up and run with

Brand Health

  • Maintain an ongoing, consistent pulse on brand health across relevant metrics and signals
  • Stay closely attuned to NPS trends and incorporate them into your learnings to inform insights and actions 
  • Turn brand health findings into clear, prioritized recommendations for stakeholders and leadership
  • Track trends over time and flag emerging risks or opportunities before they become urgent

Brand Asset Management & Governance

  • Own and maintain brand guidelines, Confluence documentation, and governance processes that keep brand and persona usage consistent across the org
  • Build Claude skills and other tools that democratize access to brand and audience knowledge, reducing reliance on this team for every decision
  • Set and enforce quality standards for how brand and persona assets are used, updated, and retired

What You'll Bring to Xometry: 

  • 8+ years in brand strategy, audience insights, or market research, ideally in a B2B, marketplace, or two-sided platform business
  • Proven experience building and scaling segmentation and personas from research through org-wide adoption
  • Comfort with both qualitative and quantitative research methods, and the ability to translate findings into recommendations non-researchers can act on
  • Experience owning governance systems-brand guidelines, documentation platforms, approval workflows-that hold up as an org scales
  • Experience running campaign measurement and post-mortems, with comfort in marketing analytics tools and turning results into recommendations that shape the next campaign
  • Familiarity with AI tools (e.g., Claude) and genuine interest in building internal tools that scale insight and governance across teams
  • Strong teaching and enablement instincts; you measure success by whether others use personas well, not just whether personas exist

The estimated base salary range for new hires into this role is $132,000-150,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

#LI-Hybrid

#Promoted

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About Xometry

Sourced by ZipRecruiter

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Industry

Software development

Company size

501 - 1,000 Employees

Headquarters location

Gaithersburg, MD, US

Year founded

2013

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