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Brand Design Jobs (NOW HIRING)

Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage ...

Manager, Brand Design Engineering Marketing at Gemini shouldn't feel like an afterthought - it should feel like a natural extension of the product. As our Design Manager and Engineer, you'll own the ...

Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage ...

Brand Designer (Pepsi)

Manhattan, NY · On-site

$80.70K - $135.10K/yr

Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage ...

Design brand touchpoints from concept to completion across digital, physical, and live experiences * Contribute to defining and evolving the brand identity, ensuring cohesion across all applications

Design brand touchpoints from concept to completion across digital, physical, and live experiences * Contribute to defining and evolving the brand identity, ensuring cohesion across all applications

We are always looking for smart, creative brand Designers and Creatives across all levels to help generate, execute and produce great ideas and design executions. Candidates must be capable of ...

We are always looking for smart, creative brand Designers and Creatives across all levels to help generate, execute and produce great ideas and design executions. Candidates must be capable of ...

Reporting to the Head of Brand Design, we are seeking a Brand Designer to help us imagine, define, evolve and maintain what this unique project looks and feels like. In this role, you will ...

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Brand Design information

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$38K

$108.2K

$146K

How much do brand design jobs pay per year?

As of May 30, 2026, the average yearly pay for brand design in the United States is $108,211.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $146,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Brand Designer, and why are they important?

To thrive as a Brand Designer, you need expertise in visual design, branding principles, and proficiency with design software, typically supported by a degree in graphic design or a related field. Familiarity with tools like Adobe Creative Suite (Illustrator, Photoshop, InDesign) and knowledge of web design systems are essential. Creativity, strong communication, and collaboration skills help Brand Designers develop compelling visuals and align with client goals. These skills ensure cohesive brand identities that effectively engage audiences and support business objectives.

How do brand designers typically collaborate with marketing and product teams during a project?

Brand designers often work closely with marketing and product teams to ensure visual consistency and effective communication of the brand’s message. Collaboration usually involves regular meetings to align on campaign goals, sharing feedback on design concepts, and iterating on visual assets based on team input. Designers may attend brainstorming sessions, present design proposals, and adapt their work to fit both marketing strategies and product requirements. This close teamwork helps ensure that branding remains cohesive across all customer touchpoints.

What is brand design?

Brand design is the process of creating a visual identity for a company, product, or service, which includes elements like logos, color schemes, typography, and imagery. The goal is to establish a distinctive and cohesive look that communicates the brand's values and personality to its audience. Effective brand design helps build recognition, trust, and loyalty, setting a business apart from competitors. It often involves collaboration across marketing, design, and strategy teams to ensure consistency across all brand touchpoints.

What qualifications do you need to be a brand designer?

To become a brand designer, a bachelor's degree in graphic design, visual communication, or a related field is typically required. Strong skills in Adobe Creative Suite, a portfolio demonstrating branding projects, and knowledge of marketing principles are also important for success in this role.

What is the difference between Brand Design vs Graphic Design?

AspectBrand DesignGraphic Design
FocusCreating a cohesive brand identity, including logos, color schemes, and brand messagingDesigning visual content like posters, brochures, and digital graphics
SkillsBrand strategy, visual identity, storytellingTypography, layout, visual communication
Work EnvironmentBrand agencies, marketing departments, freelance branding projectsAdvertising agencies, print and digital media companies
CredentialsDesign degree, branding certifications often preferredDesign degree, graphic design certifications often preferred

While both roles involve visual creativity, Brand Design focuses on developing a consistent brand identity and strategy, whereas Graphic Design emphasizes creating specific visual content for various media. Understanding these differences helps in choosing the right career path or project focus.

More about Brand Design jobs
What cities are hiring for Brand Design jobs? Cities with the most Brand Design job openings:
What are the most commonly searched types of Brand Design jobs? The most popular types of Brand Design jobs are:
What states have the most Brand Design jobs? States with the most job openings for Brand Design jobs include:
Infographic showing various Brand Design job openings in the United States as of May 2026, with employment types broken down into 84% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $108,211 per year, or $52 per hour.
Brand Designer (Pepsi)

Brand Designer (Pepsi)

PepsiCo

Manhattan, NY

$80.70K - $135.10K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago


PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 838 frontline employees who took The Breakroom Quiz

124th of 378 rated food and drinks producers


Job description

Overview

At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us, in everything we imagine, develop and execute.

Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines-brand design, design thinking, industrial design, design strategy, front-end innovation-into a single group.

Our goal is clear: to connect PepsiCo's food & beverage portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.

Responsibilities

As part of the Brand Pepsi Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.The Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide brand design, help craft the brand design strategy, and execute major design projects across the portfolio.You are

  • A lover of design, brands, and people
  • A self-starter with entrepreneurial spirit
  • Energized by challenges
  • Empathetic to consumers, customers, and internal stakeholders
  • Keen eye for consumer behavior trends in addition to extraordinary design savvy
  • A storyteller, visually & verbally
  • Comfortable multitasking
  • Collaborative

Accountabilities:

  • Creating high quality brand design solutions in a rapid paced, high-output environment
  • Present design concepts in a clear and concise manner
  • Quickly sketch ideas to create and communicate concepts
  • Participate and contribute in brainstorm sessions
  • Be able to iterate on designs based on direction and feedback from Brand Design lead(s)
  • Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives
  • Ideate and construct ideas within a team-based design environment
  • Communicates regularly. Manages own timelines, milestones, and internal deadlines to ensure timely delivery

Compensation and Benefits:

  • The expected compensation range for this position is between $80,700 - $135,100.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
  • 2 - 3 years studio experience as a graphic designer taking projects from concept through completion
  • Brand, communication design background, Bachelor's degree in Graphic Design or equivalent experience 
  • Background + understanding of brand/graphic design as well as a basic understanding of industrial design + motion preferred
  • Strong portfolio of design work showcasing both print and digital projects
  • Social media-minded curator
  • Digital + photography interest or experience
  • Brand design background and style guideline experience, 360 visual identities
  • Strong typography and layout sensibility
  • Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts -- Illustration skills would be a ++
  • Foundational photography skills including lighting, composition, and retouching; ability to articulate ideas conceptually
  • Technically solid, able to illuminate ideas and visualize design stories across a variety of media
  • Expert at Adobe Creative Suite programs
  • Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
>

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

Employment Type: FULL_TIME

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965