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Behavioral Health Marketing Jobs (NOW HIRING)

Vital Health

Marketing Coordinator

Maumee, OH · On-site

$40K - $55K/yr

Vital Health is a growing behavioral health and primary care organization serving adults and ... We are seeking an experienced Marketing Coordinator to join our team. This role is ideal for a ...

Vital Health

Marketing Coordinator

Maumee, OH · On-site

$40K - $55K/yr

Vital Health is a growing behavioral health and primary care organization serving adults and ... We are seeking an experienced Marketing Coordinator to join our team. This role is ideal for a ...

Advantage Health Centers

Reporting to the Chief Medical Officer (CMO), the Director of Behavioral Health provides administrative direction and coordination of Behavioral Health services and providers and staff. The Director ...

Samba Recovery

Behavioral Health Technician

Jonesboro, GA · On-site

$15.25 - $18.75/hr

Behavioral Health Technician The Behavioral Health Technician (BHT) is a vital member of the ... No mobile information will be shared with third parties/affiliates for marketing/promotional ...

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Behavioral Health Marketing information

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How much do behavioral health marketing jobs pay per hour?

As of Jun 16, 2026, the average hourly pay for behavioral health marketing in the United States is $24.78, according to ZipRecruiter salary data. Most workers in this role earn between $18.03 and $30.53 per hour, depending on experience, location, and employer.

How does a Behavioral Health Marketing professional typically collaborate with clinical teams to ensure accurate and ethical messaging?

Behavioral Health Marketing professionals often work closely with clinical teams to develop messaging that accurately represents services and adheres to ethical standards. This collaboration ensures that marketing materials are compliant with healthcare regulations and sensitive to the needs and privacy of patients. Regular meetings and feedback sessions with clinicians help marketers stay informed about new programs and maintain messaging that is both effective and respectful. This teamwork is crucial for building trust with potential clients and maintaining the organization's reputation.

What is behavioral health marketing?

Behavioral health marketing is the process of promoting mental health and substance use treatment services to potential patients, healthcare providers, and the broader community. It involves raising awareness about behavioral health issues, educating the public, and connecting individuals with the care they need. Strategies may include digital marketing, community outreach, referral programs, and partnerships with other healthcare organizations. The goal is to reduce stigma, improve access to care, and support the growth of behavioral health organizations.

What is the difference between Behavioral Health Marketing vs Mental Health Marketing?

AspectBehavioral Health MarketingMental Health Marketing
Required CredentialsMarketing certifications, healthcare marketing experienceMarketing certifications, healthcare marketing experience
Work EnvironmentHealthcare organizations, clinics, private practicesHealthcare organizations, clinics, private practices
Employer & Industry UsageBehavioral health providers, mental health clinicsMental health clinics, therapy centers, hospitals
Search & Comparison IntentUnderstanding marketing roles in behavioral healthUnderstanding marketing roles in mental health services

Behavioral Health Marketing and Mental Health Marketing often overlap, but the key difference lies in scope. Behavioral Health Marketing covers a broader range of mental health conditions and services, including substance abuse and behavioral disorders, while Mental Health Marketing specifically focuses on mental health services like therapy and counseling. Both roles require similar credentials and are used within healthcare settings, but their target audiences and marketing strategies may differ slightly.

What are the key skills and qualifications needed to thrive in Behavioral Health Marketing, and why are they important?

To thrive in Behavioral Health Marketing, you need a strong background in marketing strategy, healthcare industry knowledge, and preferably a degree in marketing, communications, or a related field. Familiarity with CRM systems, digital marketing platforms, analytics tools, and HIPAA regulations is crucial. Excellent communication, empathy, and relationship-building skills help you connect with both providers and patients while navigating sensitive topics. These skills ensure effective outreach, compliance, and the ability to build trust and engagement in the behavioral health sector.
More about Behavioral Health Marketing jobs
What cities are hiring for Behavioral Health Marketing jobs? Cities with the most Behavioral Health Marketing job openings:
What are the most commonly searched types of Behavioral Health Marketing jobs? The most popular types of Behavioral Health Marketing jobs are:
What states have the most Behavioral Health Marketing jobs? States with the most job openings for Behavioral Health Marketing jobs include:
What job categories do people searching Behavioral Health Marketing jobs look for? The top searched job categories for Behavioral Health Marketing jobs are:
Behavioral Health Marketing jobs near you
Infographic showing various Behavioral Health Marketing job openings in the United States as of June 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 75% In-person, and 25% Hybrid job distribution, with an average salary of $51,547 per year, or $24.8 per hour.
Behavioral Health Growth Marketing Director

Behavioral Health Growth Marketing Director

Bamboo Health

Remote

Full-time

Medical, Dental, Vision

Posted 5 days ago

Job description

Bamboo Health is the leader in Real-Time Care Intelligenceâ„¢ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. We are driven by our mission to empower clients to deliver seamless, high-quality and cost-effective care during pivotal moments to improve health outcomes. From coast to coast, Bamboo Health partners with all major retail pharmacy chains, 52 states and territories, 100% of the top 10 best hospitals and more than half of the country's largest health plans to improve more than 1 billion patient encounters annually. Join us in improving lives during pivotal care moments!
Summary:
Bamboo Health is seeking a Behavioral Health Growth Marketing Director who brings a strong combination of marketing expertise and working knowledge of the government behavioral health landscape. This role owns and leads go-to-market strategy for Bamboo Health's behavioral health portfolio, with a focus on state and county health agencies and other public sector buyers. The ideal candidate understands how behavioral/mental health and substance use disorder (SUD) programs are funded, delivered, and procured at the government level, and uses that understanding and AI-powered tools to develop messaging, content, and campaigns that resonate with this audience and support long-cycle government sales.
What You'll Do:
  • Develop and execute integrated marketing strategies targeting state and county behavioral health agencies and public health departments, aligned to their priorities, funding cycles, and procurement processes
  • Craft messaging that clearly communicates the value of Bamboo Health's behavioral health and care coordination solutions to government buyers, grounded in the real-world challenges of mental health service delivery, leveraging AI tools for market research and message testing
  • Partner with sales, product, and policy teams to align go-to-market efforts with government buying cycles, strategic funding programs, and policy developments that shape behavioral health purchasing decisions
  • Create high-impact content including white papers, case studies, webinars, and RFP support materials tailored to public sector audiences and reflective of the mental health and SUD landscape leveraging AI tools to accelerate content production
  • Monitor and synthesize market trends, policy changes, and competitive dynamics using AI-assisted analysis within behavioral health and health IT, and share insights that inform commercial and product strategy
  • Build relationships with relevant industry associations and organizations (e.g., NASMHPD, National Council, NACo, Open Minds, others) to increase Bamboo Health's visibility and thought leadership in the government behavioral health space
  • Design and execute multi-channel campaigns targeting public-sector behavioral health stakeholders across email, LinkedIn, paid channels, and industry publications
  • Support conference strategy and presence at key public sector and behavioral health events (e.g., SAMHSA forums, NatCon, state behavioral health summits)
  • Collaborate with sales to develop nurture programs tailored to 12-24 month government procurement timelines and track performance against pipeline contribution goals
  • Explore opportunities to enhance workflows through AI or automation tools (e.g., document summarization, task routing, or data parsing)
  • Identify repetitive tasks and partner with team leads to implement scalable automation solutions

What Success Looks Like...
In 3 months...
  • Develop strong fluency in Bamboo Health's behavioral health portfolio, target government buyers, and current go-to-market strategy.
  • Build trusted relationships with Sales, Product, Policy, and Executive stakeholders as the behavioral health GTM owner.
  • Assess existing messaging, content, and campaigns and identify priority gaps or opportunities.
  • Implement at least one opportunity in your role to apply AI or automation (e.g., streamlining a task, summarizing data, generating content).

In 6 months...
  • Own and execute a refined behavioral health go-to-market strategy aligned to government buying cycles.
  • Launch integrated campaigns supporting long-cycle procurement timelines and measurable pipeline contribution.
  • Serve as a strategic advisor to sales, influencing account strategies and deal support.
  • Deliver regular executive-level reporting on GTM performance, pipeline influence, and market insights.

In 12 months...
  • Demonstrate clear pipeline and revenue impact from behavioral health marketing initiatives.
  • Be recognized internally as the owner and subject matter expert for government behavioral health GTM strategy.
  • Influence product roadmap and partnership strategy using market, policy, and customer insights.
  • Establish scalable GTM playbooks, metrics, and processes to support long-term growth that incorporate responsible, effective AI tool use within the GTM workflow

What You Need:
  • 10+ years of marketing experience, with meaningful exposure to the government health or behavioral health space; B2G experience strongly preferred
  • Advanced degree in public health, healthcare administration, or a related field, preferred
  • Solid working knowledge of the state and local government behavioral health landscape including how agencies are funded (e.g., Medicaid, block grants, federal programs), how they procure technology, and what drives their priorities
  • Familiarity with the mental health and SUD treatment landscape, including key policy frameworks, the continuum of care, and the challenges behavioral health agencies face in delivering and expanding services
  • Understanding of government procurement processes, RFPs, and long sales cycles
  • Exceptional writing and storytelling skills, with the ability to translate complex topics into clear, compelling narratives for government audiences
  • Experience working within or closely alongside a state behavioral health authority, county health department, CCBHC, or behavioral health managed care organization
  • Knowledge of federal and state behavioral health policy (e.g., 1115 waivers, CCBHCs, PDMPs, mental health parity) and how policy changes affect government buyer priorities
  • Demonstrated proficiency with AI tools applied to marketing processes including content generation, research synthesis, or performance analysis (e.g., Claude, ChatGPT, Copilot, or similar)
  • Ability to critically evaluate AI outputs and apply sound editorial judgment when using AI for public-sector-facing content
  • A forward-thinking, curious mindset with an openness to experimenting with new technologies.
  • Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
  • Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
  • Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions with minimal distractions.
  • The ability to travel periodically for work.

What You Get:
  • Join one of the most innovative healthcare technology companies in the country.
  • Have the autonomy to build something with an enthusiastically supportive team.
  • Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
  • Receive competitive compensation including health, dental, vision and other benefits.

Belonging at Bamboo
We Care. #BambooHealthValuesCare
Every human being has the right to the best possible healthcare. Our Real-Time Care Intelligenceâ„¢ solutions enable healthcare professionals to see and treat every individual as a whole person by providing the right information, at the right time - regardless of physical, behavioral or social barriers.
We're a great place to work because we care. We continually seek to learn about our differences and ensure the unique perspectives and contributions of all employees are welcome, valued and celebrated.
Our commitment to making a positive impact starts by recognizing and leveraging our differences, building inclusive teams and cultivating a sense of belonging.
Bamboo Health is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bamboo Health GDPR/RODO
To protect our applicants from fraudulent recruitment activity, we recommend that all applicants verify the validity of an interview and hiring process by visiting our website www.bamboohealth.com. All valid job postings will be listed on our careers page. Bamboo Health does not conduct interviews via text and will not request sensitive information such as banking details during the application process.
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