ZipRecruiter

Log In

2

Remote Behavioral Health Marketing Jobs (NOW HIRING)

next page

Showing results 1-20

All JobsBehavioral Health Marketing JobsRemote Behavioral Health Marketing Jobs

Remote Behavioral Health Marketing information

See salary details

$13

$32

$56

How much do remote behavioral health marketing jobs pay per hour?

As of Jun 15, 2026, the average hourly pay for remote behavioral health marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How does a remote behavioral health marketing professional typically collaborate with clinicians and service teams to develop effective campaigns?

Remote behavioral health marketing professionals often work closely with clinicians, therapists, and service teams through virtual meetings, shared digital platforms, and regular status updates. This collaboration ensures that marketing materials accurately reflect clinical offerings and adhere to ethical standards. Marketers gather insights from providers to highlight key benefits and address common patient concerns, which helps in crafting authentic campaigns. Strong communication and project management skills are essential, as they bridge the gap between clinical knowledge and audience engagement in a fully virtual environment.

What are the key skills and qualifications needed to thrive as a Remote Behavioral Health Marketing professional, and why are they important?

To thrive in Remote Behavioral Health Marketing, you need a solid understanding of mental health services, digital marketing strategies, and data analytics, often supported by a degree in marketing, communications, or a related field. Proficiency with marketing automation platforms, social media management tools, CRM systems, and knowledge of HIPAA compliance are essential. Strong communication, creativity, and empathy help you create compelling campaigns that resonate with sensitive audiences and collaborate effectively with cross-functional teams. These skills ensure ethical, effective outreach that drives engagement and builds trust with clients in the behavioral health space.

What is remote behavioral health marketing?

Remote behavioral health marketing involves promoting mental health and behavioral health services, programs, or products through digital channels, allowing professionals to reach clients and audiences regardless of location. This field combines marketing strategies with a deep understanding of mental health services, focusing on raising awareness, increasing engagement, and supporting patient acquisition for clinics, therapists, or digital health platforms. Professionals in this role often use online advertising, social media, email campaigns, and content marketing to connect with potential clients and referral sources while adhering to ethical guidelines and privacy regulations.

What is the difference between Remote Behavioral Health Marketing vs Remote Mental Health Marketing?

AspectRemote Behavioral Health MarketingRemote Mental Health Marketing
CredentialsMarketing certifications, knowledge of behavioral healthMarketing certifications, understanding of mental health services
Work EnvironmentRemote, healthcare marketing agencies or health systemsRemote, mental health clinics or healthcare organizations
Employer UsageBehavioral health providers, hospitals, health tech companiesMental health clinics, therapy platforms, health organizations
Search & Comparison IntentFocus on behavioral health services marketing strategiesFocus on mental health service promotion and outreach

Remote Behavioral Health Marketing and Remote Mental Health Marketing share similarities in requiring healthcare marketing knowledge and remote work settings. However, they differ in the specific focus on behavioral health versus mental health services, with each targeting different provider types and audiences. Understanding these distinctions helps job seekers and employers find the right fit for their marketing roles in the healthcare industry.

More about Remote Behavioral Health Marketing jobs
What cities are hiring for Remote Behavioral Health Marketing jobs? Cities with the most Remote Behavioral Health Marketing job openings:
What are the most commonly searched types of Behavioral Health Marketing jobs? The most popular types of Behavioral Health Marketing jobs are:
What states have the most Remote Behavioral Health Marketing jobs? States with the most job openings for Remote Behavioral Health Marketing jobs include:
What job categories do people searching Remote Behavioral Health Marketing jobs look for? The top searched job categories for Remote Behavioral Health Marketing jobs are:
Remote Behavioral Health Marketing jobs near you
Behavioral Health Growth Marketing Director

Behavioral Health Growth Marketing Director

Bamboo Health

Remote

Full-time

Medical, Dental, Vision

Posted 4 days ago

Job description

Bamboo Health is the leader in Real-Time Care Intelligenceâ„¢ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. We are driven by our mission to empower clients to deliver seamless, high-quality and cost-effective care during pivotal moments to improve health outcomes. From coast to coast, Bamboo Health partners with all major retail pharmacy chains, 52 states and territories, 100% of the top 10 best hospitals and more than half of the country's largest health plans to improve more than 1 billion patient encounters annually. Join us in improving lives during pivotal care moments!
Summary:
Bamboo Health is seeking a Behavioral Health Growth Marketing Director who brings a strong combination of marketing expertise and working knowledge of the government behavioral health landscape. This role owns and leads go-to-market strategy for Bamboo Health's behavioral health portfolio, with a focus on state and county health agencies and other public sector buyers. The ideal candidate understands how behavioral/mental health and substance use disorder (SUD) programs are funded, delivered, and procured at the government level, and uses that understanding and AI-powered tools to develop messaging, content, and campaigns that resonate with this audience and support long-cycle government sales.
What You'll Do:
  • Develop and execute integrated marketing strategies targeting state and county behavioral health agencies and public health departments, aligned to their priorities, funding cycles, and procurement processes
  • Craft messaging that clearly communicates the value of Bamboo Health's behavioral health and care coordination solutions to government buyers, grounded in the real-world challenges of mental health service delivery, leveraging AI tools for market research and message testing
  • Partner with sales, product, and policy teams to align go-to-market efforts with government buying cycles, strategic funding programs, and policy developments that shape behavioral health purchasing decisions
  • Create high-impact content including white papers, case studies, webinars, and RFP support materials tailored to public sector audiences and reflective of the mental health and SUD landscape leveraging AI tools to accelerate content production
  • Monitor and synthesize market trends, policy changes, and competitive dynamics using AI-assisted analysis within behavioral health and health IT, and share insights that inform commercial and product strategy
  • Build relationships with relevant industry associations and organizations (e.g., NASMHPD, National Council, NACo, Open Minds, others) to increase Bamboo Health's visibility and thought leadership in the government behavioral health space
  • Design and execute multi-channel campaigns targeting public-sector behavioral health stakeholders across email, LinkedIn, paid channels, and industry publications
  • Support conference strategy and presence at key public sector and behavioral health events (e.g., SAMHSA forums, NatCon, state behavioral health summits)
  • Collaborate with sales to develop nurture programs tailored to 12-24 month government procurement timelines and track performance against pipeline contribution goals
  • Explore opportunities to enhance workflows through AI or automation tools (e.g., document summarization, task routing, or data parsing)
  • Identify repetitive tasks and partner with team leads to implement scalable automation solutions

What Success Looks Like...
In 3 months...
  • Develop strong fluency in Bamboo Health's behavioral health portfolio, target government buyers, and current go-to-market strategy.
  • Build trusted relationships with Sales, Product, Policy, and Executive stakeholders as the behavioral health GTM owner.
  • Assess existing messaging, content, and campaigns and identify priority gaps or opportunities.
  • Implement at least one opportunity in your role to apply AI or automation (e.g., streamlining a task, summarizing data, generating content).

In 6 months...
  • Own and execute a refined behavioral health go-to-market strategy aligned to government buying cycles.
  • Launch integrated campaigns supporting long-cycle procurement timelines and measurable pipeline contribution.
  • Serve as a strategic advisor to sales, influencing account strategies and deal support.
  • Deliver regular executive-level reporting on GTM performance, pipeline influence, and market insights.

In 12 months...
  • Demonstrate clear pipeline and revenue impact from behavioral health marketing initiatives.
  • Be recognized internally as the owner and subject matter expert for government behavioral health GTM strategy.
  • Influence product roadmap and partnership strategy using market, policy, and customer insights.
  • Establish scalable GTM playbooks, metrics, and processes to support long-term growth that incorporate responsible, effective AI tool use within the GTM workflow

What You Need:
  • 10+ years of marketing experience, with meaningful exposure to the government health or behavioral health space; B2G experience strongly preferred
  • Advanced degree in public health, healthcare administration, or a related field, preferred
  • Solid working knowledge of the state and local government behavioral health landscape including how agencies are funded (e.g., Medicaid, block grants, federal programs), how they procure technology, and what drives their priorities
  • Familiarity with the mental health and SUD treatment landscape, including key policy frameworks, the continuum of care, and the challenges behavioral health agencies face in delivering and expanding services
  • Understanding of government procurement processes, RFPs, and long sales cycles
  • Exceptional writing and storytelling skills, with the ability to translate complex topics into clear, compelling narratives for government audiences
  • Experience working within or closely alongside a state behavioral health authority, county health department, CCBHC, or behavioral health managed care organization
  • Knowledge of federal and state behavioral health policy (e.g., 1115 waivers, CCBHCs, PDMPs, mental health parity) and how policy changes affect government buyer priorities
  • Demonstrated proficiency with AI tools applied to marketing processes including content generation, research synthesis, or performance analysis (e.g., Claude, ChatGPT, Copilot, or similar)
  • Ability to critically evaluate AI outputs and apply sound editorial judgment when using AI for public-sector-facing content
  • A forward-thinking, curious mindset with an openness to experimenting with new technologies.
  • Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
  • Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
  • Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions with minimal distractions.
  • The ability to travel periodically for work.

What You Get:
  • Join one of the most innovative healthcare technology companies in the country.
  • Have the autonomy to build something with an enthusiastically supportive team.
  • Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
  • Receive competitive compensation including health, dental, vision and other benefits.

Belonging at Bamboo
We Care. #BambooHealthValuesCare
Every human being has the right to the best possible healthcare. Our Real-Time Care Intelligenceâ„¢ solutions enable healthcare professionals to see and treat every individual as a whole person by providing the right information, at the right time - regardless of physical, behavioral or social barriers.
We're a great place to work because we care. We continually seek to learn about our differences and ensure the unique perspectives and contributions of all employees are welcome, valued and celebrated.
Our commitment to making a positive impact starts by recognizing and leveraging our differences, building inclusive teams and cultivating a sense of belonging.
Bamboo Health is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bamboo Health GDPR/RODO
To protect our applicants from fraudulent recruitment activity, we recommend that all applicants verify the validity of an interview and hiring process by visiting our website www.bamboohealth.com. All valid job postings will be listed on our careers page. Bamboo Health does not conduct interviews via text and will not request sensitive information such as banking details during the application process.
#LI-Remote

Apply