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Behavioral Health Marketing Jobs (NOW HIRING)

Argon Agency

Behavioral Health Technician BHT

Vandalia, OH · On-site

$16 - $17/hr

  • Medical

  • Dental

  • Vision

  • PTO

Wellness resources We are seeking a compassionate, dependable, and experienced Behavioral Health ... Traditional digital marketing was a series of smoke screens, empty promises, one size fits all ...

Argon Agency

Behavioral Health Technician BHT

Vandalia, OH · On-site

$16 - $17/hr

  • Medical

  • Dental

  • Vision

  • PTO

Wellness resources We are seeking a compassionate, dependable, and experienced Behavioral Health ... Traditional digital marketing was a series of smoke screens, empty promises, one size fits all ...

Bamboo Health

Behavioral Health Strategy Director

  • Medical

  • Dental

  • Vision

As the Behavioral Health Strategy Director , you will report into the Sr. Bamboo Bridge Strategy ... Work cross-functionally with product management, analytics, sales, and marketing to drive ...

Adoration Health

Behavioral Health Nurse

Moulton, AL · On-site

Our Company Adoration Health Overview The Behavioral Health Nurse is a licensed professional who ... Assists with community education and marketing activities, when requested. Responsibilities * Makes ...

Adoration Health

Behavioral Health Nurse

Sweetwater, TN · On-site

Our Company Adoration Health Overview The Behavioral Health Nurse is a licensed professional who ... Assists with community education and marketing activities, when requested. Responsibilities * Makes ...

Adoration Health

Behavioral Health Nurse

Moulton, AL · On-site

Our Company Adoration Health Overview The Behavioral Health Nurse is a licensed professional who ... Assists with community education and marketing activities, when requested. Responsibilities * Makes ...

Adoration Health

Behavioral Health Nurse

Sweetwater, TN · On-site

Our Company Adoration Health Overview The Behavioral Health Nurse is a licensed professional who ... Assists with community education and marketing activities, when requested. Responsibilities * Makes ...

Adoration Health

Behavioral Health Nurse

Cleveland, TN · On-site

Our Company Adoration Health Overview The Behavioral Health Nurse is a licensed professional who ... Assists with community education and marketing activities, when requested. Responsibilities * Makes ...

Adoration Health

Behavioral Health Nurse

Sweetwater, TN · On-site

Our Company Adoration Health Overview The Behavioral Health Nurse is a licensed professional who ... Assists with community education and marketing activities, when requested. Responsibilities * Makes ...

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Behavioral Health Marketing information

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How much do behavioral health marketing jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for behavioral health marketing in the United States is $24.78, according to ZipRecruiter salary data. Most workers in this role earn between $18.03 and $30.53 per hour, depending on experience, location, and employer.

How does a behavioral health marketing professional typically collaborate with clinical teams to ensure accurate and ethical messaging?

Behavioral Health Marketing professionals often work closely with clinical teams to develop messaging that accurately represents services and adheres to ethical standards. This collaboration ensures that marketing materials are compliant with healthcare regulations and sensitive to the needs and privacy of patients. Regular meetings and feedback sessions with clinicians help marketers stay informed about new programs and maintain messaging that is both effective and respectful. This teamwork is crucial for building trust with potential clients and maintaining the organization's reputation.

What is behavioral health marketing?

Behavioral health marketing is the process of promoting mental health and substance use treatment services to potential patients, healthcare providers, and the broader community. It involves raising awareness about behavioral health issues, educating the public, and connecting individuals with the care they need. Strategies may include digital marketing, community outreach, referral programs, and partnerships with other healthcare organizations. The goal is to reduce stigma, improve access to care, and support the growth of behavioral health organizations.

What is the difference between Behavioral Health Marketing vs Mental Health Marketing?

AspectBehavioral Health MarketingMental Health Marketing
Required CredentialsMarketing certifications, healthcare marketing experienceMarketing certifications, healthcare marketing experience
Work EnvironmentHealthcare organizations, clinics, private practicesHealthcare organizations, clinics, private practices
Employer & Industry UsageBehavioral health providers, mental health clinicsMental health clinics, therapy centers, hospitals
Search & Comparison IntentUnderstanding marketing roles in behavioral healthUnderstanding marketing roles in mental health services

Behavioral Health Marketing and Mental Health Marketing often overlap, but the key difference lies in scope. Behavioral Health Marketing covers a broader range of mental health conditions and services, including substance abuse and behavioral disorders, while Mental Health Marketing specifically focuses on mental health services like therapy and counseling. Both roles require similar credentials and are used within healthcare settings, but their target audiences and marketing strategies may differ slightly.

What are the key skills and qualifications needed to thrive in behavioral health marketing, and why are they important?

To thrive in Behavioral Health Marketing, you need a strong background in marketing strategy, healthcare industry knowledge, and preferably a degree in marketing, communications, or a related field. Familiarity with CRM systems, digital marketing platforms, analytics tools, and HIPAA regulations is crucial. Excellent communication, empathy, and relationship-building skills help you connect with both providers and patients while navigating sensitive topics. These skills ensure effective outreach, compliance, and the ability to build trust and engagement in the behavioral health sector.
More about Behavioral Health Marketing jobs
What cities are hiring for Behavioral Health Marketing jobs? Cities with the most Behavioral Health Marketing job openings:
What are the most commonly searched types of Behavioral Health Marketing jobs? The most popular types of Behavioral Health Marketing jobs are:
What states have the most Behavioral Health Marketing jobs? States with the most job openings for Behavioral Health Marketing jobs include:
What job categories do people searching Behavioral Health Marketing jobs look for? The top searched job categories for Behavioral Health Marketing jobs are:
Behavioral Health Marketing jobs near you
Infographic showing various Behavioral Health Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 16% Part Time, and 5% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $51,547 per year, or $24.8 per hour.

Behavioral Health Program Manager

Planned Parenthood California Central Coast

Santa Barbara, CA • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Planned Parenthood rating

7.9

Company rating: 7.9 out of 10

Based on 120 frontline employees who took The Breakroom Quiz

108th of 887 rated healthcare providers

Job description

Planned Parenthood California Central Coast (PPCCC) is an equal opportunity employer, we welcome all applicants regardless of their race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender identity, gender expression, age, sexual orientation, military or veteran status, and all other protected categories by applicable law.
 
PPCCC is a trusted provider of high-quality, affordable reproductive health care along California’s Central Coast. Each year, PPCCC provides 28,000 people on the central coast with health care services; including sexually transmitted infection testing and treatment, birth control, breast and cervical cancer screenings, vasectomies, and safe and legal abortion care at our six health center locations. PPCCC also provides comprehensive sexuality education programs to help adults and teens make healthy decisions, prevent unintended pregnancies, and avoid sexually transmitted infection.
 

JOB SUMMARY:  
The Behavioral Health Program Manager is responsible to develop, manage, and oversee the affiliate’s integrated behavioral health program in collaboration with the Clinical Services Department. This position will also provide direct patient care in-person and via telehealth. As a member of the clinical services team, the Behavioral Health Program Manager will work directly with the licensed and non-licensed medical staff to assess, treat, and refer patients for behavioral health needs through a team-based, whole person care approach.
 
ADMINISTRATIVE RESPONSIBILITIES
-Work collaboratively with the Clinical Services team on behavioral health program improvement, , implementation, and expansion.
-Develop standards of care, protocols and policies for behavioral health care provided within our affiliate for PPCCC’s Medical Standards and Guidelines.
-Partner with outside behavioral health and related organizations to facilitate timely referrals and support networks.
-Manage efficient processes specific to PPCCC for identifying and treating patients in need of behavioral health services that integrates with the other medical services provided at the affiliate.
-Manage and maintain a routine system of on-going training, supervision, and quality assurance related to behavioral health for unlicensed and licensed behavioral health providers.
-Establishes and maintains appropriate quality standards for patient care in behavioral health. Work in collaboration with the Clinical Quality and Risk Manager to develop, and maintain audits to track compliance.
-Explore and develop opportunities for group psychoeducation and interventions.
-Identify, anticipate, and analyze mental health service needs of the affiliate; develop new behavioral health services or modify and improve existing programs.
-Hire and onboard additional behavioral health provider(s) as the program expands.
-Reviews legislative changes for impact on existing program(s); advises the CMO on policy and legislative matters concerning mental health services.
 
CLINICAL RESPONSIBILITIES
-Provide direct patient care including behavioral health screenings, treatment, and referrals to community partners.
-Serve as a clinical resource to licensed and non-licensed staff with respect to behavioral health support and resources. This includes serving in a consultative role with other medical providers regarding behavioral health issues for patients with co-occurring mental health disorders, particularly regarding risk review, diagnosis, and integration of care.
-Maintain licensure and job knowledge by attending conferences, reviewing professional publications, establishing professional networks, and participating in professional societies.
-Additional responsibilities related to the role as needed.
 
SUPERVISORY RESPONSIBILITIES:
-Supervise behavioral providers, interns, and students as assigned.
-Provide consultation and training for staff to ensure compliance with PPCCC standards of care and all legal/ethical obligations pertaining to behavioral health.
-Responsible for addressing all personnel issues in a fair and efficient manner.
 
QUALIFICATIONS:
-Ability to make quick and accurate clinical assessments of behavioral health concerns.
-High comfort in working with medical providers and others in a team-based care approach.
-Ability to design and implement clinical pathways and protocols for behavioral treatments.
-Ability to learn and apply brief, effective evidence-based behavioral health interventions (individual, family, and group).
-Ability to relate to patients of all genders with diverse backgrounds in a professional and competent manner.
-Ability to demonstrate empathy to patients accessing sensitive health care services.
-Excellent computer and other technology skills including Microsoft Office, the PPCCC electronic health record (EHR), and other required applications After orientation, must be capable of adjusting to patient flow per agency guidelines.
-Be capable of working in a busy environment, handling multiple tasks simultaneously without compromising accuracy, attention to detail, courtesy and respect to clients and staff.
-Ability to work independently and as a team member.
-Must possess excellent communication skills and deliver care in a warm and caring manner.
-Accuracy and attention to detail essential.
-Ability to physically assist a patient in distress.
-Candidate must travel within PPCCC geographic area (Thousand Oaks to San Luis Obispo).
-Valid California Driver’s license and appropriate insurance
 
 
EDUCATION and EXPERIENCE:
-Master Degree (M.A.) or equivalent
-Active California license issued as a Marriage and Family Therapist (MFT), a Licensed Professional Counselor (LPC), or a Licensed Clinical Social Worker (LCSW).
-At least 3 years of related experience and/or training beyond master’s degree
-Prior experience in a healthcare or other integrated behavioral health system preferred.
-Prior experience in sexual and reproductive health care preferred.
-Prior work with diverse patient populations preferred.
-Experience providing services via telehealth preferred.
-English/Spanish bilingual skills desirable.
 
Planned Parenthood California Central Coast’s (PPCCC’s) compensation philosophy supports the organization’s mission, vision, and values. Each position has a salary based on market value and the organization’s pay levels.  The starting salary for this position is $130,208.00/annualy with an opportunity for an increase after six months of employment.  As part of our commitment to pay equity, PPCCC does not negotiate salaries.

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