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$59.5K

$88.3K

$108.5K

How much do addiction marketing jobs pay per year?

As of Jul 12, 2026, the average yearly pay for addiction marketing in the United States is $88,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $102,500.00 per year, depending on experience, location, and employer.

How does an addiction marketing specialist typically collaborate with clinical staff and treatment providers?

Addiction marketing specialists work closely with clinical staff and treatment providers to ensure that all messaging is accurate, ethical, and compliant with industry regulations. This collaboration helps align marketing campaigns with the actual services offered, maintaining transparency and building trust with potential clients. Regular meetings and feedback sessions are common, allowing marketers to stay informed about program updates and client success stories, which can be incorporated into outreach materials. Effective teamwork is essential to create responsible, informative content that supports both the organization’s goals and the needs of individuals seeking help.

What is addiction marketing?

Addiction marketing refers to the specialized strategies and campaigns used to promote addiction treatment centers, recovery programs, and related services. This field focuses on reaching individuals and families seeking help for substance abuse or behavioral addictions. Marketers in this area must adhere to strict ethical guidelines and advertising regulations to ensure accurate and sensitive communication. The goal is to connect those in need with appropriate resources while maintaining trust and credibility.

What is the difference between Addiction Marketing vs Addiction Counselor?

AspectAddiction MarketingAddiction Counselor
Required CredentialsMarketing degree or related experience, certifications in marketing preferredState licensure, certification (e.g., CADC), relevant degrees in counseling or social work
Work EnvironmentOffice settings, marketing agencies, healthcare marketing departmentsClinics, rehab centers, hospitals, private practices
Employer & Industry UsageHealthcare marketing firms, treatment centers, non-profitsRehabilitation facilities, mental health clinics, hospitals
Common Search & Comparison IntentUnderstanding roles in healthcare marketing vs clinical counselingClarifying career paths in addiction treatment and marketing

While Addiction Marketing focuses on promoting addiction treatment services through marketing strategies, Addiction Counselors provide direct patient care and support. Both roles are vital in the addiction treatment industry but serve different functions—one in outreach and awareness, the other in patient recovery and counseling.

What are the key skills and qualifications needed to thrive in Addiction Marketing, and why are they important?

To thrive in Addiction Marketing, you need a solid understanding of digital marketing strategies, compliance with healthcare advertising regulations, and experience in behavioral health or addiction services. Familiarity with tools like Google Ads, CRM systems, SEO platforms, and certifications such as Google Analytics or HIPAA compliance training are highly beneficial. Excellent communication, ethical judgment, and empathy are crucial soft skills for building trust with both clients and audiences in this sensitive field. These skills ensure effective, ethical outreach and drive responsible growth for addiction treatment organizations.
More about Addiction Marketing jobs
What cities are hiring for Addiction Marketing jobs? Cities with the most Addiction Marketing job openings:
What states have the most Addiction Marketing jobs? States with the most job openings for Addiction Marketing jobs include:
What job categories do people searching Addiction Marketing jobs look for? The top searched job categories for Addiction Marketing jobs are:
Addiction Marketing jobs near you
Licensed Addiction Counselor

Licensed Addiction Counselor

WHITINGTON HOMES AND SERVICES

Fort Wayne, IN • On-site

$41K - $56K/yr

Full-time

Retirement, PTO

Posted 16 days ago

Job description

Benefits:
  • 403(B)
  • Flexible schedule
  • Paid time off
  • Training & development
  • Wellness resources

Whitington Services for Children and Families is seeking an Additions Counselor who want to make a difference in the lives of others.
We currently have full-time/part time contract and full-time/part-time employment openings to serve our Medicaid outpatient clinic, Fatherhood Engagement, Diversion program and opportunities to work with those overcoming additions and families living with a loved one dealing with dealing or in recovery from addiction.
To join our growing staff in this role you must be a Licensed Addiction Counselor. Salary based on experience and licensing.
Job Duties:
The Addiction Counselor is responsible for evaluating clients mental and physical health, addiction, or problematic behavior and assess their readiness for treatment. Develop, recommend, and review treatment goals and plans with clients and their families. Assist in planning and/or facilitating groups as necessary. Assist clients in developing skills and behaviors necessary to recover from their addiction or modify their behavior. Work with clients to identify behaviors or situations that interfere with their recovery. Conduct outreach programs to help people identify the signs of addiction and other destructive behavior, as well as steps to take to avoid such behavior. They will provide intensive clinical therapeutic services to children, adolescents, and adults with identified behavioral health diagnosis.
Essential Functions:
  • Document and maintain records of clients' progress.
  • Work with each clients family members about addiction or behavior disorders and help them develop strategies to support clients in recovery.
  • Refer clients to other resources and services, such as job placement services and support groups.
  • Prepare clients for transition out of counseling through discharge planning.
  • Promote public awareness of Whitington through promotional activities and public speaking.
  • Assure the development and distribution of appropriate public information and marketing information related to the programs.
  • Maintain current goals and objectives, review periodically (at least annually) for self-evaluation and provide to the Associate Director as a part of the annual evaluation process.
  • Responsible for the general administration, operation, and management of all programs. She/he recommends.
  • Ensure accurate and ethical appropriate billing related to services are provided.
  • Provide direct therapeutic services to clients
  • Provide individual and /or family therapy to internally referred clients.
  • Coordinate with psychiatrists, social workers, and community resources to provide holistic care
  • Maintain confidentiality of records relating to the clients treatment.
  • Gather information about community mental health needs and resources that could be used in conjunction with therapy.
  • Assess clients mental conditions based on review of client information, interviews, observation, test and collaboration with other staff.
  • Serve as a client advocate to coordinate required services or to resolve emergency problems in crisis situations.
  • Develop and implement treatment plans based on diagnosis, clinical experience/knowledge, and clients presenting problem.
  • Conduct initial assessment and refer clients to internal or community resources as necessary.
  • Provide clinical documentation and assure that all filing of clinical information and submission of billing information is done accurately and within the time frame required.
  • Maintain compliance with all federal and state regulations and standards, including DCS regulations.
  • Attend weekly supervision with the Clinical Director.
  • Attend Group Supervision/Team Meetings monthly.
  • Other duties as assigned by CEO.
Job Qualifications:
  • Licensed Addiction Counselor Associate (LACA), Licensed Addiction Counselor (LAC), Licensed Clinical Addiction Counselor Associate (LCACA), Licensed Clinical Addiction Counselor (LCAC)
  • Experience providing diagnostic assessments and therapy services to a full range of individuals from youth through adult.
  • Valid license in IN.
  • Valid malpractice insurance
  • Available to work flexible work schedule including evenings.
  • Superb organizational skills.
  • Ability to guide, direct or influence people.
  • Able to establish and maintain effective working relationships with mentally or emotionally disables persons and their families.
  • Must have a current and valid Indiana drivers license in accordance with Indiana DMV drivers license eligibility requirements.
  • Prior experience working with addiction, youth, adolescents, and adults preferred.