Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms) * Identify and pursue placements on industry publications (VRM Intel, STR ...
Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms) * Identify and pursue placements on industry publications (VRM Intel, STR ...
Monitor backlink profiles * Identify and disavow toxic links Analytics & Reporting * Track: * Keyword rankings * Organic traffic * Conversions * Use: * Google Analytics * Google Search Console
Monitor backlink profiles * Identify and disavow toxic links Analytics & Reporting * Track: * Keyword rankings * Organic traffic * Conversions * Use: * Google Analytics * Google Search Console
Measure and analyze performance, and identify new opportunities based on customer and business data. * Assist in backlink strategy development to help raise a customers Domain Authority. * Implement ...
Quick apply
Measure and analyze performance, and identify new opportunities based on customer and business data. * Assist in backlink strategy development to help raise a customers Domain Authority. * Implement ...
Support backlink outreach and local citation management * Track SEO performance using SEMrush, Google Analytics, and PostHog * Report on keyword growth, organic traffic, and landing page performance ...
Quick apply
Support backlink outreach and local citation management * Track SEO performance using SEMrush, Google Analytics, and PostHog * Report on keyword growth, organic traffic, and landing page performance ...
SEO & AEO Manager
San Francisco, CA · On-site +1
Own LegalOn's off-site SEO and authority growth, including defining and executing backlink strategy, proactively identifying and securing high-quality link partners, driving earned links and brand ...
SEO & AEO Manager
San Francisco, CA · On-site +1
Own LegalOn's off-site SEO and authority growth, including defining and executing backlink strategy, proactively identifying and securing high-quality link partners, driving earned links and brand ...
V106- Multimedia Marketing Assistant
$1.2K - $1.3K/mo
EST Requirements: • Proven experience in digital marketing, social media management, or a related role • Strong understanding of SEO, website optimization, and backlink strategies • Experience ...
V106- Multimedia Marketing Assistant
$1.2K - $1.3K/mo
EST Requirements: • Proven experience in digital marketing, social media management, or a related role • Strong understanding of SEO, website optimization, and backlink strategies • Experience ...
Own competitive analysis across both traditional search and AI answer engines: track competitor rankings, citations, backlink profiles, and content gaps, and turn findings into action * Manage link ...
New
Own competitive analysis across both traditional search and AI answer engines: track competitor rankings, citations, backlink profiles, and content gaps, and turn findings into action * Manage link ...
New
Manage and maintain backlink profile including disavow strategy * Build and execute backlinking initiatives * Identify keyword opportunities and content gaps AI Search and Future-Focused Optimization
Manage and maintain backlink profile including disavow strategy * Build and execute backlinking initiatives * Identify keyword opportunities and content gaps AI Search and Future-Focused Optimization
Track and report on SEO performance, including domain authority, backlink profiles, and SERP rankings. Inbound/Outbound Marketing * Create and execute comprehensive inbound marketing campaigns ...
Track and report on SEO performance, including domain authority, backlink profiles, and SERP rankings. Inbound/Outbound Marketing * Create and execute comprehensive inbound marketing campaigns ...
Measure and analyze performance, and identify new opportunities based on customer and business data. * Assist in backlink strategy development to help raise a customer's Domain Authority. * Implement ...
Measure and analyze performance, and identify new opportunities based on customer and business data. * Assist in backlink strategy development to help raise a customer's Domain Authority. * Implement ...
Senior Demand Generation Manager
New York, NY · On-site
$135K - $170K/yr
Build scalable backlink and authority programs to strengthen domain authority and organic performance. * Design agentic, AI-assisted content workflows that accelerate high-quality production and ...
Senior Demand Generation Manager
New York, NY · On-site
$135K - $170K/yr
Build scalable backlink and authority programs to strengthen domain authority and organic performance. * Design agentic, AI-assisted content workflows that accelerate high-quality production and ...
SEO Specialist
Oakbrook Terrace, IL · On-site
From performing backlink analysis, opportunity identification, solicitation, and optimization, your expertise is pivotal in enhancing online presence. • Implement SEO Recommendations: Research and ...
SEO Specialist
Oakbrook Terrace, IL · On-site
From performing backlink analysis, opportunity identification, solicitation, and optimization, your expertise is pivotal in enhancing online presence. • Implement SEO Recommendations: Research and ...
Measure and analyze performance, and identify new opportunities based on customer and business data. * Assist in backlink strategy development to help raise a customer's Domain Authority. * Implement ...
Measure and analyze performance, and identify new opportunities based on customer and business data. * Assist in backlink strategy development to help raise a customer's Domain Authority. * Implement ...
SEO Strategist - Full-Time [Remote] - Growing Company & Great Culture
Charlotte, NC · On-site +1
$1.5K - $3.0K/wk
Build authority strategies through backlink opportunities, brand mentions, partnerships, citations, and outreach campaigns. * Support local SEO efforts, including Google Business Profile optimization ...
SEO Strategist - Full-Time [Remote] - Growing Company & Great Culture
Charlotte, NC · On-site +1
$1.5K - $3.0K/wk
Build authority strategies through backlink opportunities, brand mentions, partnerships, citations, and outreach campaigns. * Support local SEO efforts, including Google Business Profile optimization ...
Director, Digital Marketing Performance
Billerica, MA · On-site
$190K - $200K/yr
... backlink strategy, and content optimization Identify high-value search opportunities related to biomarkers, assays, spatial biology, proteomics, diagnostics, and life science applications Partner ...
Director, Digital Marketing Performance
Billerica, MA · On-site
$190K - $200K/yr
... backlink strategy, and content optimization Identify high-value search opportunities related to biomarkers, assays, spatial biology, proteomics, diagnostics, and life science applications Partner ...
Manage and maintain backlink profile including disavow strategy * Build and execute backlinking initiatives * Identify keyword opportunities and content gaps AI Search and Future-Focused Optimization
Manage and maintain backlink profile including disavow strategy * Build and execute backlinking initiatives * Identify keyword opportunities and content gaps AI Search and Future-Focused Optimization
Senior Content Marketing Manager
San Francisco, CA · On-site
$110K - $140K/yr
Lead organic search strategy including keyword research, content optimization, and backlink development * Track and report on content performance metrics (traffic, engagement, MQLs, conversions ...
Senior Content Marketing Manager
San Francisco, CA · On-site
$110K - $140K/yr
Lead organic search strategy including keyword research, content optimization, and backlink development * Track and report on content performance metrics (traffic, engagement, MQLs, conversions ...
Manager, External Communications & Marketing
San Diego, CA · Remote
$90K - $120K/yr
Ensure external distribution contributes to backlink growth and search visibility * Create and maintain a BWZ speakers bureau, aligning internal experts to external speaking opportunities that ...
Quick apply
Manager, External Communications & Marketing
San Diego, CA · Remote
$90K - $120K/yr
Ensure external distribution contributes to backlink growth and search visibility * Create and maintain a BWZ speakers bureau, aligning internal experts to external speaking opportunities that ...
Experience with backlink analysis and off-page SEO initiatives. * Experience working in Agile or cross-functional product development environments. * Google Analytics Certification. * Google Search ...
Experience with backlink analysis and off-page SEO initiatives. * Experience working in Agile or cross-functional product development environments. * Google Analytics Certification. * Google Search ...
Content Marketing & SEO Specialist
West Lake Hills, TX · On-site
$60K - $80K/yr
Leading backlink acquisition efforts - creating share-worthy content, infographics, and outreach campaigns that grow our domain authority * Publishing new blog content when it supports growth goals ...
Content Marketing & SEO Specialist
West Lake Hills, TX · On-site
$60K - $80K/yr
Leading backlink acquisition efforts - creating share-worthy content, infographics, and outreach campaigns that grow our domain authority * Publishing new blog content when it supports growth goals ...
Backlink information
See salary details
$33.5K - $40K
5% of jobs
$40K - $46.5K
0% of jobs
$46.5K - $53K
12% of jobs
$57.3K is the 25th percentile. Wages below this are outliers.
$53K - $59.5K
12% of jobs
$59.5K - $66K
3% of jobs
The median wage is $68.6K / yr.
$66K - $72.5K
45% of jobs
$72.5K - $79K
12% of jobs
$79K - $85.5K
4% of jobs
$85.5K - $92K
1% of jobs
$92K - $98.5K
2% of jobs
$98.5K - $105K
3% of jobs
$33.5K
$68.6K
$105K
How much do backlink jobs pay per year?
What are the key skills and qualifications needed to thrive in the Backlink position, and why are they important?
To excel as a Backlink Specialist, a strong understanding of SEO principles, digital marketing strategies, and content outreach is essential, often supported by relevant experience or certification in digital marketing. Familiarity with SEO tools such as Ahrefs, Moz, SEMrush, and Google Analytics is typically required to analyze and track backlink profiles. Strong communication, research abilities, and relationship-building skills are important soft skills for effectively collaborating with website owners and content partners. These qualifications are crucial to enabling effective link-building campaigns that improve website authority and search engine visibility.
What are the typical daily responsibilities of a Backlink Specialist?
As a Backlink Specialist, your days will often involve researching potential websites for collaboration, reaching out to webmasters and influencers to secure quality backlinks, and monitoring backlink performance using specialized SEO tools. You may also be responsible for analyzing competitor link profiles, reporting on outreach efforts, and working closely with content creators or SEO managers to align backlink strategies with broader marketing goals. While much of the work is independent, teamwork and clear communication are essential for coordinating campaigns and ensuring measurable impact. This role is dynamic and results-driven, making it ideal for those who enjoy digital marketing and strategic outreach.
What is a Backlink job?
A Backlink job typically involves building and managing backlinks to improve a website's search engine ranking. Professionals in this role focus on acquiring high-quality links from authoritative sites, conducting outreach, and analyzing backlink profiles. Their goal is to enhance a website's authority, visibility, and organic traffic through ethical link-building strategies.

Job description
We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.
What You'll Own- Technical SEO & AEO -- On-Site SEO Infrastructure
- Own the internal link structure across the website and blog
- Implement and maintain the hub-and-spoke cluster architecture across all core topic areas
- Manage 301 redirects, canonical tags, and URL strategy
- Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)
- Website Health & Technical Maintenance
- Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors
- Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC - site health is a continuous responsibility, not a one-off task
- Work with dev and HubSpot to implement fixes and verify resolution
- Off-Site SEO & Link Building
- Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)
- Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)
- Manage outreach for comparison and alternative pages
- Monitor referring domains and disavow toxic backlinks
- Content Operations
- Build keyword-optimized content briefs using Clearscope and AirOps - writers and domain experts execute against them, you own the optimization layer
- Manage the content calendar and prioritization pipeline.
- Review and publish content, ensuring every piece meets on-page requirements before going live
- Oversee content refresh cycles
- Map and improve the current content production workflow in AirOps and make recommendations on how to scale it
- Keyword & Competitive Intelligence
- Maintain and update the keyword map across all topic clusters using Ahrefs
- Track competitor movements on target keywords
- Run quarterly content gap analyses and update the content queue accordingly
- Continuously identify top-of-funnel opportunities beyond our core head keywords - long-tail, adjacent queries, and emerging search patterns
- Reporting & Revenue Attribution
- Set up and maintain Ahrefs rank tracker for Share of Voice KPI reporting
- Own GA4 conversion goal setup and maintenance
Must have:
- At least 2 years in SEO, content operations, or a combined digital marketing role
- Hands-on experience with Ahrefs or SEMrush or equivalent (mandatory)
- Comfortable in HubSpot CMS - publishing, managing blog posts, custom modules
- Ability to read data and make prioritization decisions independently
Nice to have:
- Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling
- Experience with Clearscope, Surfer SEO, or Frase
- Familiarity with AirOps or similar AI content workflow tools
Who you are:
- You think in systems, not tasks - you want to build something that compounds
- You're comfortable owning a channel with revenue targets, not just traffic metrics
- You can communicate data clearly to non-technical stakeholders
- You're proactive about verification - you don't ship something without checking the source