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$129K

$135K

$139.5K

How much do automotive internet director jobs pay per year?

As of Sep 5, 2026, the average yearly pay for automotive internet director in the United States is $135,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $132,500.00 and $137,500.00 per year, depending on experience, location, and employer.

What is an automotive internet director?

An Automotive Internet Director is a professional in the automotive industry responsible for overseeing and managing a dealership's online presence, digital marketing strategies, and internet sales operations. They coordinate website management, online advertising, lead generation, and digital customer engagement to drive vehicle sales through internet channels. Their role often includes supervising internet sales teams, analyzing digital marketing performance, and ensuring a seamless online customer experience. By integrating technology and marketing, they help dealerships reach more customers and increase sales efficiency.

What are the key skills and qualifications needed to thrive as an automotive internet director?

To thrive as an Automotive Internet Director, you need expertise in digital marketing, online sales strategies, and automotive industry knowledge, often supported by a relevant bachelor's degree. Familiarity with customer relationship management (CRM) platforms, inventory management systems, and digital advertising tools is essential. Strong leadership, communication skills, and an analytical mindset set top performers apart in this role. These abilities are critical for driving online sales growth, maximizing lead conversion, and ensuring a seamless digital customer experience in a competitive marketplace.

How does an automotive internet director typically collaborate with sales and marketing teams to drive online leads?

An Automotive Internet Director works closely with both sales and marketing departments to ensure a seamless online-to-offline customer experience. They oversee digital marketing campaigns, analyze online traffic and lead data, and strategize with the sales team to convert internet leads into showroom visits and sales. Regular meetings and shared reporting help align goals, streamline communication, and quickly adapt to emerging trends or challenges in the digital marketplace.

What is the difference between Automotive Internet Director vs Automotive Sales Manager?

AspectAutomotive Internet DirectorAutomotive Sales Manager
Primary FocusOnline marketing, digital sales strategies, lead managementIn-person sales, customer relationship management, dealership sales targets
Required SkillsDigital marketing, CRM tools, online advertisingSales techniques, customer service, negotiation
Work EnvironmentOffice-based, digital platforms, dealership management systemsShowroom, dealership floor, direct customer interaction
CertificationsDigital marketing certifications, automotive sales certificationsSales certifications, automotive dealership training

The Automotive Internet Director primarily manages online sales channels and digital marketing efforts, focusing on lead generation and digital customer engagement. In contrast, the Automotive Sales Manager oversees in-person sales processes and direct customer interactions. Both roles require sales knowledge, but the Internet Director emphasizes digital skills, while the Sales Manager concentrates on traditional sales techniques.

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Automotive Internet Director jobs near you
Infographic showing various Automotive Internet Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $135,000 per year, or $64.9 per hour.

Automotive Internet Sales Consultant

Bud Clary Auto Group

Union Gap, WA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 27 days ago

Key responsibilities

  • Sells automobiles by demonstrating features, capabilities, and characteristics to customers and developing customer relationships.

  • Assists customers in selecting vehicles, explaining product performance, optional equipment, and benefits, and offering test drives.

  • Prepares and delivers sold vehicles, explains operating features and paperwork, and follows up on post-delivery items to ensure customer satisfaction.

Job description

At Bud Clary Auto Group, a family-owned dealership network in Washington State, our vibrant culture drives success. We maintain a high-performance workplace with exceptional customer service, fostering loyalty and growth since 1959.
SUMMARY
The Automotive Internet Sales Consultant sells automobiles by understanding and demonstrating characteristics, capabilities, and features to customer satisfaction, developing customer relationships, qualifying buyers, and closing sales!
BENEFITS
  • Comprehensive benefit package, including health, dental, and vision insurance.
  • Retirement Plans: 401(k).
  • PTO & Paid Holidays - PTO accrual starting from day one of employment - 1 hour of PTO for every 40 hours worked for the first year, 1.63 hours of PTO for every 40 hours worked for years 2-9, and 2.39 hours of PTO for every 40 hours worked for 10 or more years of service.
  • Employee discounts
  • Referral bonus program

PAY
  • The range for this position is $40,000 - $120,000 per year

ESSENTIAL DUTIES
  • Satisfies the transportation needs of vehicle purchasers.
  • Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
  • Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
  • Explains product performance, application, and benefits.
  • Describes all optional equipment available for customer purchase.
  • Follows dealership procedure to obtain proper identification from customer prior to test drive.
  • Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
  • Utilizes dealership sales control and follow-up system.
  • Exhibits a high level of commitment to customer satisfaction.
  • Knows and understands the federal, state, and local laws which govern retail automobile sales.
  • Establishes personal sales goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
  • Attends required product and sales training courses as directed by sales manager.
  • Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
  • Knows and understands equity and values and can explain depreciation to the customer.
  • Ensures that the sales manager has an opportunity to meet each customer.
  • Turns in all closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
  • Writes complete sales orders and processes paperwork in accordance with established dealership practices.
  • Prepares sold vehicles for customer delivery prior to customer arrival.
  • Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
  • Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
  • Schedules first service appointment
  • Follows up on all post-delivery items, tag/title work, "we-owes", and special requests to be sure that all customer expectations are met.
  • Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
  • Reviews and analyzes personal performance at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
  • Attends sales meetings.
  • Maintains professional appearance.

Driving is an essential function of this position. Applicants must possess a valid driver's license and maintain an acceptable driving record consistent with company insurance standards throughout employment.
Bud Clary Auto Group is proud to be an Equal Employment Opportunity Employer. We are dedicated to creating a workplace free from discrimination and harassment based on race, color, gender, national origin, age, religion, sex, disability, or any other protected status. This commitment extends to all aspects of employment, including recruiting, hiring, placement, promotion, termination, layoff, and more. We uphold a harassment-free environment for everyone, including vendors, contractors, and other non-employees.
Bud Clary Auto Group uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States.
Have questions? Contact humanresources@budclary.com
Location: Yakima Toyota

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