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Automotive Internet Director Jobs (NOW HIRING)

Groove Subaru

Automotive Internet Director

Englewood, CO · On-site

$150K - $175K/yr

We're seeking a dynamic, driven, and experienced Automotive Internet Director to lead our digital sales operations and internet sales team. If you thrive in a fast-paced, performance-based ...

Apply Early

Groove Subaru

Automotive Internet Director

Englewood, CO · On-site

$150K - $175K/yr

We're seeking a dynamic, driven, and experienced Automotive Internet Director to lead our digital sales operations and internet sales team. If you thrive in a fast-paced, performance-based ...

Frontier Ford

Internet Director

Santa Clara, CA

$6.0K - $25K/mo

As the Internet Director at Frontier Ford, you will lead our internet department, overseeing ... Proven experience in managing internet or digital sales departments, preferably in automotive ...

Apply Early

Frontier Ford

Internet Director

Santa Clara, CA · On-site

$6.0K - $25K/mo

As the Internet Director at Frontier Ford, you will lead our internet department, overseeing ... Proven experience in managing internet or digital sales departments, preferably in automotive ...

Frontier Ford

Internet Director

Santa Clara, CA

$6.0K - $25K/mo

As the Internet Director at Frontier Ford, you will lead our internet department, overseeing ... Proven experience in managing internet or digital sales departments, preferably in automotive ...

Frontier Ford

Internet Director

Santa Clara, CA · On-site

$6.0K - $25K/mo

As the Internet Director at Frontier Ford, you will lead our internet department, overseeing ... Proven experience in managing internet or digital sales departments, preferably in automotive ...

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Automotive Internet Director information

See salary details

$129K

$135K

$139.5K

How much do automotive internet director jobs pay per year?

As of Jul 4, 2026, the average yearly pay for automotive internet director in the United States is $135,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $132,500.00 and $137,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Automotive Internet Director, and why are they important?

To thrive as an Automotive Internet Director, you need expertise in digital marketing, online sales strategies, and automotive industry knowledge, often supported by a relevant bachelor's degree. Familiarity with customer relationship management (CRM) platforms, inventory management systems, and digital advertising tools is essential. Strong leadership, communication skills, and an analytical mindset set top performers apart in this role. These abilities are critical for driving online sales growth, maximizing lead conversion, and ensuring a seamless digital customer experience in a competitive marketplace.

What is an Automotive Internet Director?

An Automotive Internet Director is a professional in the automotive industry responsible for overseeing and managing a dealership's online presence, digital marketing strategies, and internet sales operations. They coordinate website management, online advertising, lead generation, and digital customer engagement to drive vehicle sales through internet channels. Their role often includes supervising internet sales teams, analyzing digital marketing performance, and ensuring a seamless online customer experience. By integrating technology and marketing, they help dealerships reach more customers and increase sales efficiency.

How does an Automotive Internet Director typically collaborate with sales and marketing teams to drive online leads?

An Automotive Internet Director works closely with both sales and marketing departments to ensure a seamless online-to-offline customer experience. They oversee digital marketing campaigns, analyze online traffic and lead data, and strategize with the sales team to convert internet leads into showroom visits and sales. Regular meetings and shared reporting help align goals, streamline communication, and quickly adapt to emerging trends or challenges in the digital marketplace.

What is the difference between Automotive Internet Director vs Automotive Sales Manager?

AspectAutomotive Internet DirectorAutomotive Sales Manager
Primary FocusOnline marketing, digital sales strategies, lead managementIn-person sales, customer relationship management, dealership sales targets
Required SkillsDigital marketing, CRM tools, online advertisingSales techniques, customer service, negotiation
Work EnvironmentOffice-based, digital platforms, dealership management systemsShowroom, dealership floor, direct customer interaction
CertificationsDigital marketing certifications, automotive sales certificationsSales certifications, automotive dealership training

The Automotive Internet Director primarily manages online sales channels and digital marketing efforts, focusing on lead generation and digital customer engagement. In contrast, the Automotive Sales Manager oversees in-person sales processes and direct customer interactions. Both roles require sales knowledge, but the Internet Director emphasizes digital skills, while the Sales Manager concentrates on traditional sales techniques.

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Automotive Internet Director jobs near you
Automotive Internet Director

Automotive Internet Director

Groove Subaru

Englewood, CO • On-site

$150K - $175K/yr

Full-time

Posted 16 days ago

Be an early applicant

Job description

Description:

Groove Subaru is a top-performing automotive group committed to delivering outstanding customer experiences and industry-leading results. We’re seeking a dynamic, driven, and experienced Automotive Internet Director to lead our digital sales operations and internet sales team. If you thrive in a fast-paced, performance-based environment and have a passion for leadership and innovation in automotive retail, we’d love to meet you!


Position Overview:

The Internet Director is responsible for overseeing all internet sales operations, lead management, and digital customer engagement strategies. This role manages a team of internet sales professionals and works closely with the sales, finance, and marketing departments to optimize online lead conversion, improve customer experiences, and maximize dealership profitability.


Key Responsibilities:
  • Oversee and manage the internet sales department and online business development processes
  • Develop and implement effective lead management, follow-up, and conversion strategies
  • Track, analyze, and report on internet sales performance metrics, lead response times, and closing ratios
  • Work with the marketing team to optimize online advertising, website content, and digital marketing strategies
  • Ensure timely and professional responses to all online leads and inquiries
  • Train, coach, and motivate the internet sales team to achieve individual and department sales goals
  • Manage third-party lead providers and CRM/BDC software platforms
  • Collaborate with the sales and finance teams to ensure a seamless customer experience from online inquiry to vehicle delivery
  • Maintain high standards for customer satisfaction, communication, and transparency
  • Stay current on digital retail trends, technology, and lead generation tools
Requirements:
  • Minimum 3–5 years of automotive internet sales management or BDC management experience
  • Proven track record of achieving or exceeding internet sales department goals
  • Strong leadership, coaching, and team management skills
  • In-depth knowledge of CRM systems, digital marketing strategies, and online lead management best practices
  • Excellent communication, organization, and customer service skills
  • Highly motivated, results-oriented, and able to work in a fast-paced, competitive environment
  • Proficient with automotive sales software, internet lead platforms, and dealership management systems (DMS)
  • Valid driver’s license and clean driving record
  • Ability to pass a pre-employment background check and drug screen for illegal substances
  • Authorized to work in the United States