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Auto Dealership Marketing Jobs (NOW HIRING)

J. D. Auto Corp.

Marketing Director

El Paso, TX · On-site

Represent Viva Auto Group at community events when appropriate. * Promote dealership involvement ... Lead and develop marketing team members. * Establish departmental goals and performance ...

J. D. Auto Corp.

Marketing Director

El Paso, TX · On-site

$90 - $150/hr

Represent Viva Auto Group at community events when appropriate. * Promote dealership involvement ... Marketing Assistants * External marketing vendors and agencies Carries out supervisory ...

Mills Auto Group

Marketing Coordinator

Fort Mill, SC · On-site

$37K - $51K/yr

Fast growing automotive dealership group with 42 locations (and growing) headquartered in the greater Charlotte area is looking for a Marketing Coordinator to join our Marketing team. This is an ...

Mills Auto Group

Marketing Coordinator

Fort Mill, SC · On-site

$37K - $51K/yr

Fast growing automotive dealership group with 42 locations (and growing) headquartered in the greater Charlotte area is looking for a Marketing Coordinator to join our Marketing team. This is an ...

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Auto Dealership Marketing information

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$26.5K

$50.7K

$73K

How much do auto dealership marketing jobs pay per year?

As of Aug 29, 2026, the average yearly pay for auto dealership marketing in the United States is $50,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is an auto dealership marketing?

An Auto Dealership Marketing job involves promoting a dealership’s vehicles and services to attract potential buyers. Responsibilities include managing advertising campaigns, social media, events, and customer engagement strategies. Marketers collaborate with sales teams to generate leads and improve brand visibility. They analyze market trends and customer data to create targeted promotions. The goal is to drive traffic to the dealership, boost sales, and enhance customer loyalty.

What does an auto dealership marketing do?

In an Auto Dealership Marketing position, you can expect your days to include creating and scheduling digital marketing campaigns, managing social media content, designing promotional materials, and analyzing campaign performance metrics. You'll often collaborate closely with the sales team to coordinate events, promotions, and lead generation efforts, as well as work with vendors or agencies for advertising needs. Regular tasks also involve updating the dealership’s website, optimizing online inventory listings, and monitoring competitor activities. This hands-on role provides a dynamic work environment where you can directly contribute to the dealership’s visibility and customer outreach.

What skills and qualifications are needed for auto dealership marketing?

To thrive in Auto Dealership Marketing, you need expertise in digital and traditional marketing platforms, content creation, campaign management, and a background in marketing, communications, or related fields. Familiarity with CRM software, social media advertising, Google Analytics, and dealership management systems is highly valued, and certifications like Google Ads or HubSpot can provide an edge. Outstanding communication, creativity, analytical thinking, and the ability to work collaboratively help set top candidates apart. These skills are essential for driving customer engagement, generating leads, and supporting the dealership's growth in a competitive market.

How to do marketing for an auto dealership?

Auto dealership marketing involves creating targeted advertising campaigns through digital channels such as social media, search engines, and email marketing. It also includes optimizing the dealership's website for local search, managing online reviews, and utilizing promotions or events to attract customers. Skills in data analysis and familiarity with marketing tools like CRM systems can enhance campaign effectiveness.
More about Auto Dealership Marketing jobs

What cities are hiring for Auto Dealership Marketing jobs?

Cities with the most Auto Dealership Marketing job openings:

What states have the most Auto Dealership Marketing jobs?

States with the most job openings for Auto Dealership Marketing jobs include:

What job categories do people searching Auto Dealership Marketing jobs look for?

The top searched job categories for Auto Dealership Marketing jobs are:

Auto Dealership Marketing jobs near you
Infographic showing various Auto Dealership Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $50,705 per year, or $24.4 per hour.

Marketing Director

J. D. Auto Corp.

El Paso, TX • On-site

Full-time

Posted 16 days ago

Job description

Marketing Director
Department: Marketing
Reports To: Executive Leadership / Chief Operating Officer (COO) or President
FLSA Status: Exempt
Position Summary
The Marketing Director is responsible for planning, developing, implementing, and evaluating all marketing, advertising, branding, public relations, digital marketing, and community engagement initiatives for Viva Auto Group. This position leads the development of strategic marketing campaigns designed to increase brand awareness, drive vehicle sales, promote fixed operations, recruit talent, and enhance the customer experience across all dealership locations.
The Marketing Director collaborates with dealership leadership, manufacturers, outside advertising agencies, vendors, and internal departments to ensure marketing efforts support company objectives while maintaining manufacturer compliance and brand standards.
Essential Duties and Responsibilities
The essential duties include, but are not limited to:
Strategic Marketing
  • Develop and execute annual marketing strategies aligned with company objectives.
  • Create marketing campaigns that support new vehicle, used vehicle, service, parts, finance, collision center, and corporate initiatives.
  • Analyze market trends, customer demographics, and competitor activity.
  • Develop measurable marketing goals and key performance indicators (KPIs).
  • Prepare and manage departmental budgets.
Digital Marketing
  • Oversee dealership websites to ensure accuracy, compliance, and optimal customer experience.
  • Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
  • Coordinate online advertising campaigns.
  • Oversee social media strategy and content development.
  • Monitor online reputation management platforms and customer review responses.
  • Evaluate website traffic, lead generation, and conversion metrics.
Advertising amp; Branding
  • Maintain consistent branding across all dealership locations.
  • Coordinate television, radio, digital, print, billboard, direct mail, and social advertising.
  • Ensure compliance with manufacturer advertising guidelines.
  • Manage promotional events and seasonal campaigns.
  • Develop creative advertising concepts and messaging.
Community Relations
  • Build relationships with local organizations, schools, nonprofits, and business groups.
  • Coordinate sponsorships, charitable events, and community outreach programs.
  • Represent Viva Auto Group at community events when appropriate.
  • Promote dealership involvement through public relations initiatives.
Internal Communications
  • Support internal employee communications.
  • Assist Human Resources with recruitment marketing and employer branding initiatives.
  • Develop materials supporting employee engagement, recognition, and orientation programs.
  • Coordinate internal announcements and company communications.
Vendor Management
  • Manage relationships with advertising agencies, photographers, videographers, media partners, website providers, and marketing vendors.
  • Review contracts and marketing proposals.
  • Evaluate vendor performance and return on investment.
Analytics amp; Reporting
  • Monitor marketing performance metrics.
  • Analyze campaign effectiveness and return on investment.
  • Prepare monthly marketing reports for executive leadership.
  • Recommend adjustments based on data and performance trends.
Leadership
  • Lead and develop marketing team members.
  • Establish departmental goals and performance expectations.
  • Foster collaboration across all dealership departments.
  • Promote a culture consistent with Viva Auto Group's values.
Supervisory Responsibilities
May supervise:
  • Marketing Coordinators
  • Digital Marketing Specialists
  • Graphic Designers
  • Social Media Specialists
  • Videographers
  • Photographers
  • Marketing Assistants
  • External marketing vendors and agencies
Carries out supervisory responsibilities in accordance with company policies and applicable laws.
Qualifications
Education
Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field preferred.
Equivalent dealership marketing experience may be considered.
Experience
  • Five (5) or more years of progressive marketing experience.
  • Automotive dealership marketing experience strongly preferred.
  • Multi-location marketing experience preferred.
  • Experience managing advertising budgets.
  • Experience with digital marketing platforms and analytics.
Knowledge, Skills amp; Abilities
Knowledge of:
  • Automotive retail marketing
  • Digital advertising
  • SEO/SEM
  • Social media platforms
  • Google Analytics
  • CRM marketing
  • Reputation management
  • Graphic design principles
  • Brand management
  • Public relations
  • Marketing analytics
  • Budget management
Ability to:
  • Lead multiple projects simultaneously.
  • Manage competing priorities.
  • Analyze marketing data.
  • Communicate effectively with executive leadership.
  • Build strong relationships with internal and external partners.
  • Exercise sound judgment and discretion.
  • Maintain confidentiality.
  • Present information professionally.
Computer Skills
Proficiency with:
  • Microsoft Office Suite
  • Google Workspace
  • CRM platforms
  • Digital advertising platforms
  • Social media management software
  • Website Content Management Systems (CMS)
  • Graphic design software (Adobe Creative Suite or Canva)
  • Marketing automation tools
  • Analytics platforms
Certificates amp; Licenses
Valid driver's license with acceptable driving record.
Physical Requirements
The employee is regularly required to:
  • Sit, stand, and walk for extended periods.
  • Use hands and fingers to operate computers and office equipment.
  • Speak and hear effectively.
  • Occasionally lift up to 25 pounds.
  • Travel between dealership locations as needed.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Working Conditions
  • Office environment with frequent interaction throughout dealership facilities.
  • Occasional outdoor work during dealership events.
  • Local travel between dealership locations.
  • Evening or weekend work may be required during promotions, community events, or special marketing campaigns.
Performance Expectations
Success in this role is measured by:
  • Increased qualified lead generation
  • Website traffic and conversion performance
  • Sales campaign effectiveness
  • Fixed operations marketing performance
  • Brand consistency
  • Community engagement
  • Recruitment marketing effectiveness
  • Customer satisfaction and online reputation
  • Budget adherence
  • Return on marketing investment (ROMI)
Equal Employment Opportunity
Viva Auto Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, or local law.
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