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Athletic Communications information

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$31K

$72.8K

$248.5K

How much do athletic communications jobs pay per year?

As of Jun 26, 2026, the average yearly pay for athletic communications in the United States is $72,826.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $73,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Athletic Communications, and why are they important?

To thrive in Athletic Communications, you need a solid background in journalism, public relations, and sports media, often supported by a bachelor’s degree in communications or a related field. Familiarity with content management systems, social media platforms, Adobe Creative Suite, and statistical software is typically required. Exceptional written and verbal communication, organization, and the ability to work under tight deadlines are crucial soft skills. These competencies are vital for effectively promoting athletic programs, managing media relations, and ensuring clear, timely information reaches diverse audiences.

What is the difference between Athletic Communications vs Sports Information Director?

AspectAthletic CommunicationsSports Information Director
CredentialsDegree in communications, sports management, or related fieldDegree in journalism, communications, or sports management
Work EnvironmentCollege/university athletic departments, professional teams, sports organizationsCollege/university athletic departments, media outlets, sports organizations
Primary ResponsibilitiesMedia relations, content creation, social media managementMedia relations, game coverage, press releases, statistics management

Both roles focus on promoting athletic programs and managing media relations, often overlapping in responsibilities. Athletic Communications generally emphasizes content creation and social media, while Sports Information Directors focus more on game coverage and statistical reporting. Both positions require strong communication skills and industry knowledge, making them closely related but with distinct primary focuses.

What are athletic communications?

Athletic communications refers to the management and dissemination of information related to sports teams, athletes, and athletic events. Professionals in this field handle media relations, create press releases, maintain team statistics, update websites and social media, and coordinate interviews. Their goal is to promote athletic programs, engage fans, and ensure accurate, timely communication between teams, the media, and the public. Athletic communications staff are essential in shaping the public image and visibility of sports organizations.

How does the Athletic Communications role collaborate with coaches and athletes to ensure accurate and timely information is shared with the media?

In Athletic Communications, close collaboration with coaches and athletes is essential for gathering accurate game statistics, injury updates, and player profiles. Professionals in this role often attend practices and post-game conferences to build trusting relationships and stay informed. They coordinate media interviews, prepare press releases, and ensure that all information shared publicly reflects the team's message and complies with league or school policies. Effective communication skills and the ability to work under tight deadlines are crucial for success.
More about Athletic Communications jobs
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Athletic Communications jobs near you
Athletic Communications Assistant

Athletic Communications Assistant

Lewis University

Romeoville, IL • On-site

$42K - $56K/yr

Full-time

Posted 18 days ago

Lewis University rating

8.7

Company rating: 8.7 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

43rd of 539 rated colleges and universities

Job description

PAF/Position Details
Position Details
Position Title
Athletic Communications Assistant
Position Status
Intern
Budget Summary
Base Pay
$30,000
Position Summary Information
Job Description Summary
Lewis University, an NCAA Division II institution located 35 miles southwest of Chicago and a proud member of the Great Lakes Valley Conference (GLVC), invites applications for the position of Athletic Communications Assistant. The Lewis Flyers are a nationally recognized athletics program, consistently finishing among the Learfield Directors' Cup Top 20 and consecutive winner of the past three GLVC Commissioner's Cup titles.
Under the supervision of the athletic communications staff, the Athletic Communications Assistant will support the athletics communications office through content creation, digital storytelling, statistical coverage, social media management, and day-to-day operational support across the department. This position will serve as a key communications resource for varsity athletic programs while assisting with departmental branding, media relations, and promotional initiatives. The position is designed as a one-year internship opportunity intended to expand institutional capacity while providing meaningful professional development within collegiate athletics administration.
Please click the link for benefit information Office of Human Resources | Benefit
Responsibilities
Responsible to model the University Mission through dedicated job performance, service excellence to constituencies, respectful collaboration, and active support of the University's Mission and Catholic and Lasallian higher education.
-Serve as the primary athletic communications contact for assigned varsity sports, which may include Men's Basketball, Women's Volleyball, Baseball, Softball, or other varsity programs. Responsibilities include writing game recaps, previews, feature stories, press releases, and assisting with media relations and event coverage.
-Attend assigned home athletic events to manage statistical input, post-event reporting, historical records, and game operations in accordance with NCAA and conference standards.
-Assist with planning, creating, and publishing digital content across athletics social media and website platforms, including live event coverage, photography, graphics, short-form video, and promotional content supporting departmental branding and student-athlete recognition.
-Help monitor social media engagement and analytics to support strategic communications efforts.
-Assist in supervising and coordinating student workers assigned to athletic communications and game day operations.
-Collaborate with coaches, administrators, and external relations staff to promote athletic achievements, special events, fundraising initiatives, and community engagement efforts.
-Participate in departmental meetings, professional development opportunities, and special projects as assigned.
-Maintain full compliance with NCAA, conference, and institutional policies and procedures.
ADDITIONAL AREAS OF RESPONSIBILITY MAY INCLUDE:
-Assisting with special projects and departmental initiatives.
-Providing support for championship events, postseason competition, and institutional branding efforts.
-Assisting with photography, graphic design, video production, and promotional campaigns.
Minimum Qualifications
Bachelor's degree required. Strong written and verbal communication skills, organizational ability, and attention to detail required. Experience with social media platforms, content creation, athletics statistics software, and/or athletic communications operations preferred. Ability to work nights and weekends as required by athletic event schedules.
Preferred Qualifications
Master's degree or enrollment in a graduate program in Sports Management, Communications, Journalism, Marketing, or a related field preferred. Prior experience in collegiate athletics communications, media relations, social media management, graphic design, photography, or event operations preferred. Familiarity with NCAA statistics programs, website management systems, and Adobe Creative Suite preferred.
Essential Duties
Work hours
38.5 M-F
Posting Detail Information
Posting Number
S01753
Posting Date
Closing Date
Open Until Filled
Yes
Special Instructions Summary

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