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Assisted Living Sales Director Jobs in Riverside, CA

Executive Director

Santa Ana, CA · On-site

$120K - $130K/yr

Executive Director/Administrator - Assisted Living Facility Position Overview: We are seeking a dynamic and experienced Executive Director Director/Administrator to lead our dedicated team and ...

Executive Director RCFE Salary Range: $130,000 - $150,000 Oakmont of Orange is a premier senior ... Knowledge of and/or ability to learn the theory and practice of assisted living and dementia care

Executive Director

Orange, CA · On-site

$130K - $150K/yr

Executive Director RCFE Salary Range: $130,000 - $150,000 Oakmont of Orange is a premier senior ... Knowledge of and/or ability to learn the theory and practice of assisted living and dementia care

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Assisted Living Sales Director information

See Riverside, CA salary details

$42.3K

$108.5K

$193.5K

How much do assisted living sales director jobs pay per year?

As of Sep 6, 2026, the average yearly pay for assisted living sales director in Riverside, CA is $108,484.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,600.00 and $130,400.00 per year, depending on experience, location, and employer.

What does an assisted living sales director do?

An Assisted Living Sales Director is responsible for promoting and selling residency at assisted living communities. They manage the sales process from initial inquiry to move-in, which includes giving tours, answering questions from potential residents and their families, and following up with leads. Additionally, they develop marketing strategies, build relationships with local healthcare providers and referral sources, and help ensure occupancy goals are met. Their role requires a mix of sales expertise, compassion, and knowledge about senior living options.

What are the key skills and qualifications needed to thrive as an assisted living sales director?

To thrive as an Assisted Living Sales Director, you need a solid background in sales, relationship-building, and a thorough understanding of senior living services, often supported by experience in healthcare or hospitality. Familiarity with customer relationship management (CRM) systems, lead tracking software, and sometimes certifications in senior living sales are typically required. Outstanding communication, empathy, and problem-solving skills help build trust with prospective residents and their families. These abilities are crucial for effectively increasing occupancy rates, ensuring resident satisfaction, and supporting the community’s growth.

What are some common challenges faced by an assisted living sales director, and how can they be addressed?

One of the most common challenges for an Assisted Living Sales Director is balancing the need to meet occupancy goals while providing compassionate, individualized attention to prospective residents and their families. The role often involves addressing sensitive concerns around care, finances, and lifestyle transitions, which requires strong interpersonal skills and empathy. Effective Sales Directors collaborate closely with care teams and executive staff to ensure accurate information and smooth move-ins. Building long-term relationships and maintaining follow-up with leads are essential strategies to overcome these challenges and achieve success.

What is the difference between Assisted Living Sales Director vs Assisted Living Community Manager?

AspectAssisted Living Sales DirectorAssisted Living Community Manager
Primary FocusSales, marketing, and resident acquisitionOperations, staff management, and resident care
Required CredentialsSales experience, marketing skills, sometimes certifications in senior careHealthcare or senior care experience, management skills
Work EnvironmentOffice-based, sales meetings, marketing eventsOn-site management, resident interactions, staff supervision
Employer & Industry UsageSenior living communities, marketing firmsSenior living communities, healthcare facilities

The Assisted Living Sales Director primarily focuses on marketing and sales to attract new residents, while the Assisted Living Community Manager oversees daily operations and resident care. Both roles require knowledge of senior living services, but their core responsibilities differ significantly.

What job categories do people searching Assisted Living Sales Director jobs in Riverside, CA look for?

The top searched job categories for Assisted Living Sales Director jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for Assisted Living Sales Director jobs?

Cities near Riverside, CA with the most Assisted Living Sales Director job openings:

Infographic showing various Assisted Living Sales Director job openings in Riverside, CA as of August 2026, with employment types broken down into 76% Full Time, 23% Part Time, and 1% Contract. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $108,484 per year, or $52.2 per hour.

Sales Director

Westmont of Riverside

March Air Reserve Base, CA

Full-time

Life, Retirement

Posted 22 days ago


Job description

At Westmont Living, we provide a full spectrum of options in health care and housing, from independent and assisted retirement living to memory care. The comfort and care of our residents is our highest priority. 

Would you like to be a part of this caring team? Do you like to work with seniors? We want to hear from you! 

We are looking for compassionate, committed and driven Community Relations Director (Sales Director)  

Westmont of Riverside is an Assisted Living and Memory Care senior living community that offers our employees and residents friendliness, a homelike setting, and an inspiring environment.

WHY JOIN OUR GREAT TEAM?

  • Competitive Pay

  • Daily Pay Program

  • Daily Complimentary Meals

  • Paid holidays

  • Only 30 days wait for Full Benefits

  • 401K match

  • Tuition Assistance

  • Life Insurance and EAP program

  • We will train you! 

What we need from you:

  • Establishing and maintaining client relationship, discovery of clients’ needs and desires, identifying and communicating effective solutions to these needs and desires with the community’s products and services, closing, and post-sales activities.

  • Driving the occupancy at the community 

  • Great customer service mentality 

  • Ability work in a fast-paced environment 

  • Computer software skills are a must 

  • Must have criminal record clearance prior to initial presence in the community

  • Must pass all health screen such as Physical, TB, Drug test 

  • Must have current basic first aid or obtain within first 30 days of hire.

Westmont Living, Inc. is an equal opportunity employer; however, all candidates must complete a post offer employment physical, TB test, drug testing, fingerprinting/criminal background check, and reference checking to meet licensing regulations within our industry.


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