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Assisted Living Sales Jobs (NOW HIRING)

The Holmstad

$78K - $112K/yr

A Director of Sales, Assisted Living manages and oversees the sales operations for all Assisted Living products at a local campus / community level. Their main duties include developing and ...

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$57.2K

$102.5K

How much do assisted living sales jobs pay per year?

As of Jul 17, 2026, the average yearly pay for assisted living sales in the United States is $57,151.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,500.00 and $70,000.00 per year, depending on experience, location, and employer.

What are Assisted Living Sales?

Assisted Living Sales professionals are responsible for promoting and selling residency in assisted living communities to seniors and their families. Their role involves explaining the services offered, conducting tours, answering questions, and guiding potential residents through the admissions process. They work to match the community's offerings with the needs of prospective residents, ensuring a good fit. Effective sales representatives also build relationships with local healthcare providers and maintain a positive image of the facility.

What are the key skills and qualifications needed to thrive as an Assisted Living Sales professional, and why are they important?

To thrive in Assisted Living Sales, you need a solid understanding of senior living services, sales techniques, and customer relationship management, often supported by experience in healthcare or hospitality. Familiarity with CRM software, lead tracking systems, and presentation tools is typically required. Outstanding interpersonal skills, empathy, active listening, and the ability to build trust with families are essential soft skills in this role. These skills and qualities are vital for effectively connecting with potential residents and families, meeting occupancy goals, and fostering a positive community reputation.

How much can you make with an assisted living facility?

Assisted living sales professionals typically earn a base salary ranging from $30,000 to $60,000 annually, with potential commissions or bonuses that can significantly increase total earnings. Experienced sales staff or those working in high-demand markets can make over $70,000 per year. Compensation often depends on sales performance, experience, and the facility's location and size.

What is the highest paying job in sales?

In sales, executive-level roles such as Vice President of Sales or Chief Sales Officer tend to have the highest compensation, often including base salary, commissions, and bonuses that can total into the high six or seven figures. These positions typically require extensive experience, leadership skills, and a proven track record of revenue growth.

What are some common challenges faced in an Assisted Living Sales role, and how can they be addressed?

A common challenge in Assisted Living Sales is balancing empathy for potential residents and their families with meeting occupancy goals. Sales professionals must navigate sensitive conversations around health and care needs, often during emotional times. Building trust, being transparent about services, and maintaining strong relationships with healthcare partners can help overcome objections and foster genuine connections. Regular training in compassionate communication and understanding regulatory requirements also supports success in this role.

Is senior living sales hard?

Senior living sales can be challenging because it involves building relationships, understanding residents' needs, and meeting sales goals. Success often requires strong communication skills, empathy, and knowledge of the industry, along with persistence and the ability to handle rejection.

Which sales job gives the highest salary?

In sales careers, enterprise or high-level business-to-business (B2B) sales roles typically offer the highest salaries, often exceeding six figures with commissions and bonuses. Positions such as enterprise sales executives or sales directors usually require strong negotiation skills, industry knowledge, and experience, and compensation is heavily performance-based.
More about Assisted Living Sales jobs
What cities are hiring for Assisted Living Sales jobs? Cities with the most Assisted Living Sales job openings:
What are the most commonly searched types of Assisted Living Sales jobs? The most popular types of Assisted Living Sales jobs are:
What states have the most Assisted Living Sales jobs? States with the most job openings for Assisted Living Sales jobs include:
What job categories do people searching Assisted Living Sales jobs look for? The top searched job categories for Assisted Living Sales jobs are:
Assisted Living Sales jobs near you
Infographic showing various Assisted Living Sales job openings in the United States as of July 2026, with employment types broken down into 2% As Needed, 70% Full Time, 24% Part Time, 1% Temporary, and 3% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $57,151 per year, or $27.5 per hour.
Director, Assisted Living Sales

Director, Assisted Living Sales

Covenant Living

Knoxville, TN • On-site

$78K - $112K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago

Covenant Living rating

7.0

Company rating: 7.0 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

Job description

We Are Inspired to Serve. Join us!
A Director of Sales, Assisted Living manages and oversees the sales operations for all Assisted Living products at a local campus / community level. Their main duties include developing and cultivating relationships with prospects and advocates (internal customers and external market) to determine needs and build the value of the organization's service offerings, designing sales plans to meet identified productivity goals and sales targets, including creative tactics to generate leads and convert leads to move-ins, as well as understanding market insight to remain competitive. Assisted Living Sales Directors work in collaboration with and at the direction of community leaders and the Director of Health Care Sales to achieve and exceed occupancy goals. The majority of this position is focused on Inside Sales and approximately 10% of time is Outside Sales.
Create, plan and implement sales strategies that generate new prospect interest, resulting in increasing average number of leads to the community while utilizing the Assisted Living Sales Plan review tool.
Creates a process for transition integration to develop and cultivate relationships with internal customers from move-in until applicable time of transition need. Touchpoints are to serve as a benefit to the existing customer in understanding additional healthcare services available to them and how they may benefit from a timely transition in care.
Utilizes the Assisted Living sales process and tools during inquiry to convert interest to an onsite community visit.
Pre-plans and conducts community visits utilizing prescribed tools. Demonstrates strong closing skills by converting community visits to move-ins as measured in CRM.
Implements the prescribed Assisted Living Follow-up Process from inquiry to move in or loss of the lead. Documents with detail each sales touchpoint in Enquire (CRM Software).
Creates and implements a consistent and effective community outreach plan.
Conducts an annual Competitive Analysis review along with quarterly updates as applicable. Presents key findings within the Assisted Living Sales Plan review for further business insight.
Manages move-ins and move-outs to achieve maximum revenue potential.
EDUCATION AND WORK EXPERIENCE:
Required Degree: High school
Preferred Degree: Bachelor's
Experience:
  • Minimum of 2 years of professional experience in sales with a preference given to the Senior Living industry.

KNOWLEDGE, SKILLS AND ABILITY:
  • Understanding of business-to-consumer sales as well as business-to-business referral development.
  • The person must be tactful and possess excellent communication skills (written and verbal, English), and be able to communicate effectively with administration, staff, residents, referral sources, and others with whom this position has contact.
  • This individual should be self-motivated and creative, possessing a high degree of interpersonal skills and the ability to relate to the public pleasantly and professionally.
  • Knowledge of sales and business development concepts and an understanding of the senior living lifestyle is necessary. Understanding and knowledge of the concept of continuing care retirement community is a plus.
  • Must be comfortable working in and representing a Covenant Living, faith-based senior living community. Able to represent the values of the Evangelical Covenant Church.
  • Must have a valid driver's license and a good driving record.

#Corporate
Compensation Pay Range:
$78,866.00 - $112,107.50 per year
Reasonable Pay Estimate
A reasonable estimate of the pay range for this position is $78,866.00 - $112,107.50 per year. There are numerous factors taken into consideration in determining the actual offered rate of pay, including but not limited to: job-related qualifications, experience, skills, education, geographic location, and consideration of internal and external equity.
For full time employees, we offer a generous benefits package that includes:
  • Medical, dental and vision insurance
  • Employer paid group term life and disability
  • Paid Time Off (PTO) & six paid holidays
  • 403(b) with a 3% employer match
  • Fitness center use at most facilities.
  • Various voluntary benefits:
    • Life, AD&D
    • Tuition assistance and scholarships
    • Employee assistance program
    • Legal services, home/auto insurance, discount purchasing program
    • Pet Insurance

For more information about Covenant Living and CovenantCare at Home, please visit www.covliving.org or www.covenantcareathome.org.
Covenant Living and CovenantCare Home Health and Hospice are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, or any other characteristics protected by local laws, regulations, or ordinances.

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