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$57.2K

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How much do assisted living sales jobs pay per year?

As of Aug 27, 2026, the average yearly pay for assisted living sales in the United States is $57,151.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,500.00 and $70,000.00 per year, depending on experience, location, and employer.

What is assisted living sales?

Assisted Living Sales professionals are responsible for promoting and selling residency in assisted living communities to seniors and their families. Their role involves explaining the services offered, conducting tours, answering questions, and guiding potential residents through the admissions process. They work to match the community's offerings with the needs of prospective residents, ensuring a good fit. Effective sales representatives also build relationships with local healthcare providers and maintain a positive image of the facility.

What are the key skills and qualifications needed to thrive as an assisted living sales professional?

To thrive in Assisted Living Sales, you need a solid understanding of senior living services, sales techniques, and customer relationship management, often supported by experience in healthcare or hospitality. Familiarity with CRM software, lead tracking systems, and presentation tools is typically required. Outstanding interpersonal skills, empathy, active listening, and the ability to build trust with families are essential soft skills in this role. These skills and qualities are vital for effectively connecting with potential residents and families, meeting occupancy goals, and fostering a positive community reputation.

What are some common challenges faced in an assisted living sales role, and how can they be addressed?

A common challenge in Assisted Living Sales is balancing empathy for potential residents and their families with meeting occupancy goals. Sales professionals must navigate sensitive conversations around health and care needs, often during emotional times. Building trust, being transparent about services, and maintaining strong relationships with healthcare partners can help overcome objections and foster genuine connections. Regular training in compassionate communication and understanding regulatory requirements also supports success in this role.

Is working at assisted living worth it?

Working in assisted living as a sales professional involves helping families find suitable housing for their loved ones, often requiring strong communication and interpersonal skills. The role can be rewarding for those interested in elder care and community service, with typical schedules including weekdays and occasional weekends. Compensation varies based on experience and location, and certifications in sales or healthcare can enhance job prospects.
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Assisted Living Sales jobs near you
Infographic showing various Assisted Living Sales job openings in the United States as of August 2026, with employment types broken down into 33% Full Time, and 67% Part Time. Highlights an 100% In-person job distribution, with an average salary of $57,151 per year, or $27.5 per hour.

SENIOR LIVING SALES DIRECTOR

Symphony Of Linden

Linden, MI • On-site

Full-time

Re-posted 5 days ago

Job description

Description

SENIOR LIVING SALES DIRECTOR

Symphony Linden, a premier provider of skilled nursing and rehabilitation, long-term care, assisted living, and assisted-living memory care services, is seeking an Senior Living Sales Director.  

PURPOSE:

To authentically build relationships and advise our prospects and their families through the assisted living decision.

To market and promote the center to the population who need assisted living and/or memory care and to any referral sources who could recommend our quality services.

To assist in achieving budgeted census and position the center as "the place to be" through a comprehensive and creative sales plan.

SENIOR LIVING SALES DIRECTOR QUALIFICATIONS:

Education: A high school diploma is required. An associate or bachelor's degree is preferred.

Related Experience: Experience in health care such as long-term care, assisted/independent living, DME, marketing, lead management, sales, and social media experience preferred. 

WE ARE WILLING TO TRAIN, but you must demonstrate qualities such as the ability to sell and market, a sense of urgency, ability to build relationships, comfortable asking questions and listening, compassion, solid follow-through, creativity, attention to detail, persistence, determination, and the ability to close. 

SENIOR LIVING SALES DIRECTOR RESPONSIBILITIES:

Internal sales such as SNF to assisted living conversions, phone inquiries, tours, lead management, and sales closing skills.

100% compliance with the CRM. 

Complete initial screening of admissions with the assistance of the AL Director. 

Obtain necessary paperwork and community fees for admission and initiate resident records.

External sales to create/increase referral patterns and leads.

Create, promote, and host every other month community events at the center.

Create and implement advertising/marketing/social media plans.

Community and professional networking.

Willing to travel within and outside the surrounding communities.

Support customer service programs/initiatives for guests and families.


Requirements

SENIOR LIVING SALES DIRECTOR QUALIFICATIONS:

Education: A high school diploma is required. An associate or bachelor's degree is preferred.

Related Experience: Experience in health care such as long-term care, assisted/independent living, DME, marketing, lead management, sales, and social media experience preferred. 


WE ARE WILLING TO TRAIN, but you must demonstrate qualities such as the ability to sell and market, a sense of urgency, ability to build relationships, comfortable asking questions and listening, compassion, solid follow-through, creativity, attention to detail, persistence, determination, and the ability to close.

Apply