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Assisted Living Sales Director Jobs (NOW HIRING)

The Holmstad

$78K - $112K/yr

A Director of Sales, Assisted Living manages and oversees the sales operations for all Assisted Living products at a local campus / community level. Their main duties include developing and ...

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Assisted Living Sales Director information

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$40.5K

$104K

$185.5K

How much do assisted living sales director jobs pay per year?

As of Aug 12, 2026, the average yearly pay for assisted living sales director in the United States is $103,985.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $125,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an assisted living sales director?

To thrive as an Assisted Living Sales Director, you need a solid background in sales, relationship-building, and a thorough understanding of senior living services, often supported by experience in healthcare or hospitality. Familiarity with customer relationship management (CRM) systems, lead tracking software, and sometimes certifications in senior living sales are typically required. Outstanding communication, empathy, and problem-solving skills help build trust with prospective residents and their families. These abilities are crucial for effectively increasing occupancy rates, ensuring resident satisfaction, and supporting the community’s growth.

What is the difference between Assisted Living Sales Director vs Assisted Living Community Manager?

AspectAssisted Living Sales DirectorAssisted Living Community Manager
Primary FocusSales, marketing, and resident acquisitionOperations, staff management, and resident care
Required CredentialsSales experience, marketing skills, sometimes certifications in senior careHealthcare or senior care experience, management skills
Work EnvironmentOffice-based, sales meetings, marketing eventsOn-site management, resident interactions, staff supervision
Employer & Industry UsageSenior living communities, marketing firmsSenior living communities, healthcare facilities

The Assisted Living Sales Director primarily focuses on marketing and sales to attract new residents, while the Assisted Living Community Manager oversees daily operations and resident care. Both roles require knowledge of senior living services, but their core responsibilities differ significantly.

What are some common challenges faced by an assisted living sales director, and how can they be addressed?

One of the most common challenges for an Assisted Living Sales Director is balancing the need to meet occupancy goals while providing compassionate, individualized attention to prospective residents and their families. The role often involves addressing sensitive concerns around care, finances, and lifestyle transitions, which requires strong interpersonal skills and empathy. Effective Sales Directors collaborate closely with care teams and executive staff to ensure accurate information and smooth move-ins. Building long-term relationships and maintaining follow-up with leads are essential strategies to overcome these challenges and achieve success.

What does an assisted living sales director do?

An Assisted Living Sales Director is responsible for promoting and selling residency at assisted living communities. They manage the sales process from initial inquiry to move-in, which includes giving tours, answering questions from potential residents and their families, and following up with leads. Additionally, they develop marketing strategies, build relationships with local healthcare providers and referral sources, and help ensure occupancy goals are met. Their role requires a mix of sales expertise, compassion, and knowledge about senior living options.
More about Assisted Living Sales Director jobs
What cities are hiring for Assisted Living Sales Director jobs? Cities with the most Assisted Living Sales Director job openings:
What states have the most Assisted Living Sales Director jobs? States with the most job openings for Assisted Living Sales Director jobs include:
What job categories do people searching Assisted Living Sales Director jobs look for? The top searched job categories for Assisted Living Sales Director jobs are:
Assisted Living Sales Director jobs near you
Infographic showing various Assisted Living Sales Director job openings in the United States as of August 2026, with employment types broken down into 78% Full Time, 21% Part Time, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $103,985 per year, or $50 per hour.

SENIOR LIVING SALES DIRECTOR

Symphony Of Linden

Linden, MI

Full-time

Posted 20 days ago

Job description

Description

SENIOR LIVING SALES DIRECTOR

Symphony Linden, a premier provider of skilled nursing and rehabilitation, long-term care, assisted living, and assisted-living memory care services, is seeking an Senior Living Sales Director.  

PURPOSE:

To authentically build relationships and advise our prospects and their families through the assisted living decision.

To market and promote the center to the population who need assisted living and/or memory care and to any referral sources who could recommend our quality services.

To assist in achieving budgeted census and position the center as "the place to be" through a comprehensive and creative sales plan.

SENIOR LIVING SALES DIRECTOR QUALIFICATIONS:

Education: A high school diploma is required. An associate or bachelor's degree is preferred.

Related Experience: Experience in health care such as long-term care, assisted/independent living, DME, marketing, lead management, sales, and social media experience preferred. 

WE ARE WILLING TO TRAIN, but you must demonstrate qualities such as the ability to sell and market, a sense of urgency, ability to build relationships, comfortable asking questions and listening, compassion, solid follow-through, creativity, attention to detail, persistence, determination, and the ability to close. 

SENIOR LIVING SALES DIRECTOR RESPONSIBILITIES:

Internal sales such as SNF to assisted living conversions, phone inquiries, tours, lead management, and sales closing skills.

100% compliance with the CRM. 

Complete initial screening of admissions with the assistance of the AL Director. 

Obtain necessary paperwork and community fees for admission and initiate resident records.

External sales to create/increase referral patterns and leads.

Create, promote, and host every other month community events at the center.

Create and implement advertising/marketing/social media plans.

Community and professional networking.

Willing to travel within and outside the surrounding communities.

Support customer service programs/initiatives for guests and families.


Requirements

SENIOR LIVING SALES DIRECTOR QUALIFICATIONS:

Education: A high school diploma is required. An associate or bachelor's degree is preferred.

Related Experience: Experience in health care such as long-term care, assisted/independent living, DME, marketing, lead management, sales, and social media experience preferred. 


WE ARE WILLING TO TRAIN, but you must demonstrate qualities such as the ability to sell and market, a sense of urgency, ability to build relationships, comfortable asking questions and listening, compassion, solid follow-through, creativity, attention to detail, persistence, determination, and the ability to close.

Apply