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Assisted Living Sales Director Jobs (NOW HIRING)

Merril Gardens

Senior Living Sales Director

Boise, ID · On-site

) Senior Living Sales Director (Community Relations Director) Are you passionate about working with ... Assists in transitioning the move-in process to the GM, Assisted Living Supervisor, Assisted Living

Merril Gardens

Senior Living Sales Director

New Bern, NC · On-site

$65K/yr

) Senior Living Sales Director (Community Relations Director) Are you passionate about working with ... Assists in transitioning the move-in process to the GM, Assisted Living Supervisor, Assisted Living

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How much do assisted living sales director jobs pay per year?

As of Sep 3, 2026, the average yearly pay for assisted living sales director in the United States is $103,985.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $125,000.00 per year, depending on experience, location, and employer.

What does an assisted living sales director do?

An Assisted Living Sales Director is responsible for promoting and selling residency at assisted living communities. They manage the sales process from initial inquiry to move-in, which includes giving tours, answering questions from potential residents and their families, and following up with leads. Additionally, they develop marketing strategies, build relationships with local healthcare providers and referral sources, and help ensure occupancy goals are met. Their role requires a mix of sales expertise, compassion, and knowledge about senior living options.

What are the key skills and qualifications needed to thrive as an assisted living sales director?

To thrive as an Assisted Living Sales Director, you need a solid background in sales, relationship-building, and a thorough understanding of senior living services, often supported by experience in healthcare or hospitality. Familiarity with customer relationship management (CRM) systems, lead tracking software, and sometimes certifications in senior living sales are typically required. Outstanding communication, empathy, and problem-solving skills help build trust with prospective residents and their families. These abilities are crucial for effectively increasing occupancy rates, ensuring resident satisfaction, and supporting the community’s growth.

What are some common challenges faced by an assisted living sales director, and how can they be addressed?

One of the most common challenges for an Assisted Living Sales Director is balancing the need to meet occupancy goals while providing compassionate, individualized attention to prospective residents and their families. The role often involves addressing sensitive concerns around care, finances, and lifestyle transitions, which requires strong interpersonal skills and empathy. Effective Sales Directors collaborate closely with care teams and executive staff to ensure accurate information and smooth move-ins. Building long-term relationships and maintaining follow-up with leads are essential strategies to overcome these challenges and achieve success.

What is the difference between Assisted Living Sales Director vs Assisted Living Community Manager?

AspectAssisted Living Sales DirectorAssisted Living Community Manager
Primary FocusSales, marketing, and resident acquisitionOperations, staff management, and resident care
Required CredentialsSales experience, marketing skills, sometimes certifications in senior careHealthcare or senior care experience, management skills
Work EnvironmentOffice-based, sales meetings, marketing eventsOn-site management, resident interactions, staff supervision
Employer & Industry UsageSenior living communities, marketing firmsSenior living communities, healthcare facilities

The Assisted Living Sales Director primarily focuses on marketing and sales to attract new residents, while the Assisted Living Community Manager oversees daily operations and resident care. Both roles require knowledge of senior living services, but their core responsibilities differ significantly.

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Cities with the most Assisted Living Sales Director job openings:

What states have the most Assisted Living Sales Director jobs?

States with the most job openings for Assisted Living Sales Director jobs include:

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Assisted Living Sales Director jobs near you
Infographic showing various Assisted Living Sales Director job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 84% Physical, 1% Hybrid, and 15% Remote job distribution, with an average salary of $103,985 per year, or $50 per hour.

Senior Living Sales Director | Community Relations Director | Community Resource Director

Heritage Senior Living

West Allis, WI

Full-time

Posted 29 days ago

Heritage Senior Living (Wisconsin) rating

5.8

Company rating: 5.8 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

Job description

Senior Living Sales Director | Community Relations Director | Community Resource Director

Heritage Senior Living | West Allis, WI

Heritage Senior Living is seeking a motivated and relationship-driven Senior Living Sales Director to lead community outreach, referral development, marketing, and occupancy growth efforts. This role works closely with the Executive Director, Sales Team, and corporate leadership to strengthen partnerships, promote our services, and support families through the senior living journey.

Key Responsibilities

  • Build and maintain relationships with healthcare professionals, referral partners, and community organizations
  • Develop and implement marketing and sales strategies to support census and occupancy goals
  • Conduct tours, coordinate move-ins, and provide exceptional customer service to residents and families
  • Organize community events and outreach opportunities to promote the Heritage Senior Living brand
  • Track leads, referrals, and sales activity using CRM/PCC systems
  • Train and support staff on customer service and inquiry processes
  • Collaborate with leadership teams across departments to ensure a positive resident experience

Qualifications

  • Bachelor’s degree preferred
  • 2–5 years of marketing, sales, healthcare, or senior living experience
  • Strong networking, communication, and presentation skills
  • Proven ability to build relationships and close sales opportunities
  • Experience with assisted living or memory care preferred
  • Valid driver’s license and ability to travel regularly
  • Flexibility to work occasional Saturdays

Why Join Us?

At Heritage Senior Living, you’ll have the opportunity to make a meaningful impact while helping families find the care and support they need. Join a compassionate team dedicated to creating exceptional senior living experiences.

Apply today to grow your career with Heritage Senior Living.

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