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Director Wellness Marketing Jobs (NOW HIRING)

Southern Land Company

Director, Wellness

Manhattan, NY · On-site

$125K - $150K/yr

Based in our New York corporate office, the Wellness Director will create scalable wellness ... Work closely with Marketing to develop wellness-related content, campaigns, social media ...

StoryPoint

Wellness Director

East Lansing, MI · On-site

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

Laurus Home Care

Wellness Director

Findlay, OH

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

Laurus Home Care

Wellness Director

Chattanooga, TN

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

Laurus Home Care

Wellness Director

Bettendorf, IA

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

Laurus Home Care

Wellness Director

Oshtemo, MI

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

StoryPoint

Wellness Director

Kalamazoo, MI · On-site

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

StoryPoint

Wellness Director

Bettendorf, IA

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

StoryPoint

Wellness Director

Chattanooga, TN · On-site

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

StoryPoint

Wellness Director

Grove City, OH · On-site

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

StoryPoint

Wellness Director

Des Moines, IA

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

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Director Wellness Marketing information

See salary details

$33.5K

$71.3K

$110K

How much do director wellness marketing jobs pay per year?

As of Aug 12, 2026, the average yearly pay for director wellness marketing in the United States is $71,319.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,500.00 and $82,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of wellness marketing?

To thrive as a Director of Wellness Marketing, you need expertise in marketing strategy, brand management, and a deep understanding of the wellness industry, often backed by a bachelor's or master's degree in marketing or a related field. Familiarity with CRM platforms, digital analytics tools, and marketing automation systems is typically required, as well as certifications like Digital Marketing Professional or similar. Outstanding leadership, creativity, and the ability to communicate and collaborate across teams are essential soft skills for driving campaigns and fostering innovation. These competencies are crucial for building impactful wellness brands, delivering measurable results, and leading teams in a competitive, evolving marketplace.

What is the difference between Director Wellness Marketing vs Wellness Program Manager?

AspectDirector Wellness MarketingWellness Program Manager
CredentialsMarketing or health-related degrees, certifications in wellness marketingHealth, wellness, or fitness certifications, project management experience
Work EnvironmentStrategic planning, marketing campaigns, cross-department collaborationProgram implementation, participant engagement, operational oversight
Employer & IndustryHealthcare organizations, wellness brands, corporate wellness programsHealthcare providers, corporate wellness departments, fitness centers

The main difference is that the Director Wellness Marketing focuses on developing and executing marketing strategies to promote wellness programs, while the Wellness Program Manager handles the day-to-day management and execution of wellness initiatives. Both roles require health-related knowledge, but the Director is more strategic and marketing-oriented, whereas the Program Manager is more operational and program-focused.

How does the director of wellness marketing typically collaborate with product development and clinical teams to create effective campaigns?

As a Director of Wellness Marketing, you'll regularly work alongside product development and clinical teams to ensure that marketing strategies are both accurate and impactful. Collaboration often involves attending cross-functional meetings, reviewing product or program details for compliance and efficacy, and translating technical language into clear, consumer-focused messaging. This close partnership helps create marketing campaigns that resonate with target audiences while adhering to wellness standards and regulatory requirements. Establishing strong communication channels and mutual respect with these teams is key to success in this role.

What does a director of wellness marketing do?

A Director of Wellness Marketing leads the development and execution of marketing strategies for wellness-related products or services. They oversee market research, branding, campaign management, and partnerships to promote wellness initiatives to target audiences. This role often involves collaborating with product development, sales, and creative teams to ensure the company's wellness offerings resonate in the market. Additionally, they analyze trends and measure the effectiveness of marketing efforts to drive growth and engagement.
More about Director Wellness Marketing jobs
What cities are hiring for Director Wellness Marketing jobs? Cities with the most Director Wellness Marketing job openings:
What are the most commonly searched types of Wellness Marketing jobs? The most popular types of Wellness Marketing jobs are:
What states have the most Director Wellness Marketing jobs? States with the most job openings for Director Wellness Marketing jobs include:
What job categories do people searching Director Wellness Marketing jobs look for? The top searched job categories for Director Wellness Marketing jobs are:
Director Wellness Marketing jobs near you
Infographic showing various Director Wellness Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 22% Part Time, and 3% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $71,319 per year, or $34.3 per hour.

Director, Wellness

Southern Land Company

Manhattan, NY • On-site

$125K - $150K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 3 days ago

Job description

Why Southern Land?
Our full-service company is an award-winning, multifamily, mixed-use, and residential developer with expertise in the creation, design, and construction of single family, retail, office, and multi-family communities.
Position Summary
Southern Land Company is seeking an innovative and highly organized Wellness Director to lead the vision, strategy, and execution of wellness programming across our national portfolio of multifamily, single-family, senior living, commercial, and mixed-use communities. This role will be responsible for developing a holistic wellness platform that enhances resident, employee, and customer experiences while supporting leasing, retention, community engagement, and brand differentiation.
Based in our New York corporate office, the Wellness Director will create scalable wellness initiatives, oversee vendor partnerships, curate property-level programming, develop annual wellness calendars, and ensure consistent execution across all assets. The ideal candidate combines expertise in wellness trends, hospitality, community engagement, nutrition, fitness, and experiential programming with strong operational and project management skills. The salary range for this position is $125,000 to $150,000, based on experience.
Essential Functions
Wellness Strategy & Program Development
  • Develop and implement a portfolio-wide wellness strategy aligned with company brand and business objectives.
  • Create signature wellness programs that can be adapted across multifamily, single-family, senior living, commercial, and mixed-use environments.
  • Establish annual wellness themes, campaigns, and initiatives focused on physical, mental, social, and emotional well-being.
  • Identify emerging wellness trends and evaluate opportunities to integrate innovative experiences into properties.

Programming & Events
  • Create and maintain annual wellness calendars for all communities.
  • Design recurring wellness programming including:
    • Fitness classes
    • Nutrition workshops
    • Mindfulness and meditation sessions
    • Recovery and longevity experiences
    • Family-focused wellness activities
    • Employee wellness initiatives
    • Community health and lifestyle events
  • Collaborate with on-site teams to tailor programming to local market needs.
  • Develop scalable event playbooks, budgets, and implementation guides.

Vendor & Partnership Management
  • Source, negotiate, and manage relationships with wellness vendors, instructors, practitioners, nutritionists, trainers, recovery specialists, and health-focused brands.
  • Build a preferred national vendor network while identifying unique local partners in each market.
  • Monitor vendor performance and ensure consistent delivery of high-quality experiences.
  • Evaluate partnership opportunities with fitness, nutrition, recovery, beauty, and healthcare brands.

Nutrition & Lifestyle Programming
  • Develop nutrition-focused educational content and experiences.
  • Curate healthy food and beverage partnerships for resident events and community activations.
  • Advise on wellness-focused amenity offerings and hospitality experiences.
  • Support the creation of wellness resources, guides, and digital content for residents and employees.

Property & Amenity Integration
  • Partner with Development, Operations, Marketing, and Property Management teams to maximize wellness-focused amenities.
  • Provide strategic input on fitness centers, recovery spaces, spas, outdoor wellness areas, trails, parks, and community gathering spaces.
  • Provide leadership, guidance, and oversight to Wellness Managers and on-site wellness teams within Southern Land Company's senior living communities, ensuring programming consistency, operational excellence, and alignment with company wellness objectives.
  • Assist in developing wellness-focused programming for new developments and amenity launches.

Brand & Marketing Collaboration
  • Work closely with Marketing to develop wellness-related content, campaigns, social media initiatives, and resident communications.
  • Support grand openings, amenity launches, and special events with wellness-focused activations.
  • Help position SLC communities as leaders in wellness-centered living.

Measurement & Reporting
  • Establish KPIs and reporting metrics for wellness engagement and program success.
  • Track participation, resident satisfaction, retention impact, and wellness program performance.
  • Analyze trends and recommend enhancements to improve engagement and ROI.

Travel
  • Approximately 50% travel

Required Education and Experience
  • Bachelor's degree in Hospitality, Wellness Management, Public Health, Nutrition, Exercise Science, Recreation Management, or related field.
  • 5-10+ years of experience in wellness programming, hospitality, luxury residential, fitness, lifestyle management, or experiential marketing.
  • Experience managing multi-location programs and vendor networks.
  • Experience leading, coaching, or managing wellness, lifestyle, recreation, or resident engagement teams preferred.
  • Strong project management and organizational skills.
  • Excellent communication and presentation abilities.
  • Ability to travel nationally as needed.
  • Passion for wellness, hospitality, community building, and customer experience.

Preferred Education and Experience
  • Certification in wellness coaching, nutrition, fitness, mindfulness, or related disciplines.
  • Experience in luxury residential, hospitality, mixed-use development, or lifestyle brands.
  • Familiarity with resident engagement platforms and community programming technology.

Company Overview
Southern Land Company believes that community is the heart of every successful development project. With that as our starting point, we create residential developments around the country that provide a generous, comfortable lifestyle to those that call them home. In support of our single family and multifamily projects, we also undertake key retail, office, and recreation developments to craft convenient, complete communities. We believe in big ideas and paying attention to every detail required to realize them.
We Have...
  • A strong brand recognized for quality, performance, and artistry
  • Guiding principles of creativity and innovation
  • An open mind for new ideas and creative methods
  • A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more!

Southern Land Company is an Equal Opportunity Employer (EOE) and we seek to create an inclusive work place that embraces diverse backgrounds, life experiences and perspectives. Southern Land Company offers a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug Free Workplace. For more information, please visit our website at www.southernland.com.
The above information is only an illustration of the general nature and level of work performed by the employee within this classification. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.
The job description does not constitute an employment agreement between the Company and employee and is subject to change by the Company as the needs of the Company and requirements of the job change.
#SLC2
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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