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Director Wellness Marketing Jobs (NOW HIRING)

Leisure Living

Wellness Director

Owosso, MI

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

Laurus Home Care

Wellness Director

Urbandale, IA · On-site

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

StoryPoint

Wellness Director

Saline, MI

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

Laurus Home Care

Wellness Director

Saline, MI · On-site

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

Leisure Living

Wellness Director

Sandusky, MI · On-site

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

Laurus Home Care

Resident Care Director

Livonia, MI · On-site

$64.10K - $85.20K/yr

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

StoryPoint

Resident Care Director

Livonia, MI · On-site

$60.60K - $80.50K/yr

Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust. * Perform ...

Power Wellness

Center Director

Lombard, IL · On-site

$46.30K - $63.50K/yr

In this role, you will provide leadership to the team through direct accountability of the development, operations, programming, and marketing of the wellness center. Improving life, with elevated ...

Helen of Troy

Brand Marketing Assistant

Marlborough, MA · On-site

$41.50K - $52.40K/yr

The Marketing Assistant will assist the Brand Manager/Marketing Director in marketing our US Wellness Brands (VICKS, PUR, Braun, and Honeywell) to consumers. The Marketing Assistant is responsible ...

Helenoftroy

Brand Marketing Assistant

Marlborough, MA · Hybrid

$41.50K - $52.40K/yr

The Marketing Assistant willassistthe Brand Manager/Marketing Director in marketing our US Wellness Brands (VICKS, PUR, Braun, and Honeywell) to consumers.The Marketing Assistantis responsible ...

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Director Wellness Marketing information

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$33.5K

$71.3K

$110K

How much do director wellness marketing jobs pay per year?

As of May 28, 2026, the average yearly pay for director wellness marketing in the United States is $71,319.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,500.00 and $82,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Wellness Marketing, and why are they important?

To thrive as a Director of Wellness Marketing, you need expertise in marketing strategy, brand management, and a deep understanding of the wellness industry, often backed by a bachelor's or master's degree in marketing or a related field. Familiarity with CRM platforms, digital analytics tools, and marketing automation systems is typically required, as well as certifications like Digital Marketing Professional or similar. Outstanding leadership, creativity, and the ability to communicate and collaborate across teams are essential soft skills for driving campaigns and fostering innovation. These competencies are crucial for building impactful wellness brands, delivering measurable results, and leading teams in a competitive, evolving marketplace.

How does the Director of Wellness Marketing typically collaborate with product development and clinical teams to create effective campaigns?

As a Director of Wellness Marketing, you'll regularly work alongside product development and clinical teams to ensure that marketing strategies are both accurate and impactful. Collaboration often involves attending cross-functional meetings, reviewing product or program details for compliance and efficacy, and translating technical language into clear, consumer-focused messaging. This close partnership helps create marketing campaigns that resonate with target audiences while adhering to wellness standards and regulatory requirements. Establishing strong communication channels and mutual respect with these teams is key to success in this role.

What does a Director of Wellness Marketing do?

A Director of Wellness Marketing leads the development and execution of marketing strategies for wellness-related products or services. They oversee market research, branding, campaign management, and partnerships to promote wellness initiatives to target audiences. This role often involves collaborating with product development, sales, and creative teams to ensure the company's wellness offerings resonate in the market. Additionally, they analyze trends and measure the effectiveness of marketing efforts to drive growth and engagement.

What is the difference between Director Wellness Marketing vs Wellness Program Manager?

AspectDirector Wellness MarketingWellness Program Manager
CredentialsMarketing or health-related degrees, certifications in wellness marketingHealth, wellness, or fitness certifications, project management experience
Work EnvironmentStrategic planning, marketing campaigns, cross-department collaborationProgram implementation, participant engagement, operational oversight
Employer & IndustryHealthcare organizations, wellness brands, corporate wellness programsHealthcare providers, corporate wellness departments, fitness centers

The main difference is that the Director Wellness Marketing focuses on developing and executing marketing strategies to promote wellness programs, while the Wellness Program Manager handles the day-to-day management and execution of wellness initiatives. Both roles require health-related knowledge, but the Director is more strategic and marketing-oriented, whereas the Program Manager is more operational and program-focused.

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What are the most commonly searched types of Wellness Marketing jobs? The most popular types of Wellness Marketing jobs are:
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Director Wellness Marketing jobs near you

Wellness Director

CommonSail Investment Group

Sandusky, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 6 days ago

Job description

Wellness Director
Stonegate Village Assisted Living & Memory Care
Position Summary:
The Wellness Director is responsible for the overall direction, administration and coordination of clinical resident care services by delivering a 1440 experience, optimizing performance and leading employee connections within our community.
Required Experience for Wellness Director:
  • Licensed Practical Nurse (LPN) or Registered Nurse (RN) registered within the State preferred. CDP required prior to or upon hire within 90 days. Assisted Living/Memory Care experience preferred.
  • Leadership experience preferred.
  • Proven ability to manage revenue and financials successfully.
  • Proven high performer.
  • Ability to work successfully through complex issues; problem solve.

Accountabilities for Wellness Director:
  • Lead, manage, and overall accountability for your team and their performance.
  • Revenue for Wellness, Evaluations & Care Conferences and Service Plans: Responsible for ensuring right care, at the right price with the right staff.
  • Alzheimer and Dementia Program Coordinator.
  • Understanding and leading to our 1440 care standards.
  • Clear Communication of Vision: Ability to translate how our organizational, community and wellness goals relate to our team, staff and residents.
  • Community Leader Partnership (including skilled care): Leading relationships with fellow community leaders and external partners by meeting and following through on action items.

Other Key Responsibilities for Wellness Director:
  • Wellness Marketing: Own the relationships with your Executive Director and Sales Team and market wellness throughout the community by increasing, visibility, credibility and trust.
  • Perform admission and ongoing evaluations of residents every 6 months, upon return from Hospital or skilled environment, or change of condition (initiate care conference) and use this information to set measurable goals and outcomes for residents that meet the physical, mental, and psychosocial needs.
  • Manage all appropriate state regulations and auditing to ensure our community is in compliance.
  • Obtain written orders for any necessary changes to care plan.
  • Verification of MARS/TARS and communicate with pharmacy to assure accuracy of medication and treatment administration.
  • Reviews incident reports submitted by staff members to determine if an assessment/care conference needs to be performed on an existing resident & address any personnel issues which are identified.
  • Communication of all emergency policies and provision of updated information to staff.
  • Work toward continual improvement of the overall organization.
  • Available to work a flexible schedule including on call, weekends, and holidays when necessary.
  • Perform other duties as assigned

Skills for Success:
  • Applying knowledge of our business and competition to advance organization.
  • Managing complex situations
  • Building strong resident relationships, 1440 Care Standards.
  • Consistently achieves results, even under tough circumstances.
  • Planning, scheduling and prioritizing to meet community needs
  • Building strong teams and applying a diverse skill set to achieve goals
  • Managing conflict resourcefully while minimizing drama.
  • Sharing our vision and strategy to motivate others to action.
  • Relating openly and comfortably with diverse groups of people.
  • Understanding our organizational structure and navigates through policies, regulations, functional, community and home office team relationships.
  • Communicating clearly and frequently.
  • Stepping up to address difficult issues, saying what needs to be said.
  • Being open to try new things and learns from successes and failures.

General Working Conditions:
This position entails standing for long periods of time. While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk and use hands to handle keyboard, telephone, paper, files, and other equipment and objects. The employee is occasionally required to reach with hands and arms. This position requires the ability to review detailed documents and read computer screens. The employee will occasionally lift and/or move up to 25 pounds. The work environment requires appropriate interaction with others. The noise level in the work environment is moderate. Occasional travel to different locations may be required.
We are fortunate to serve seniors, employers, employees, patients, and each other.
StoryPoint and Independence Village have over 35 years of experience working and living with seniors creating a deep understanding of their unique needs and desires. It's this combination of technology, understanding, appreciation, and commitment that sets us apart and makes our culture so special for both our employees and our residents. Everyone in our communities commits to appreciating our residents as individuals who deserve to shine, every day.
We have comprehensive benefit packages that include health, dental, vision, 401(k), income protection, and extraordinary work- life benefits.
This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision. The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.
Equal Opportunity Employer
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