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Vp Wellness Marketing Jobs (NOW HIRING)

As Vice President of Wellness, you will lead the vision, culture, and standards for spa, fitness ... . Duties & Responsibilities: * Vision, Standards & Programming * Define and evolve Discovery ...

Vice President Of Marketing

Chantilly, VA · On-site

$100K - $150K/yr

The VP of Marketing will own the company's marketing strategy, lead-generation planning, marketing ... Comprehensive health and wellness benefits. * 401(k) and company-sponsored retirement benefits.

The Vice President (VP), Field Marketing Operations - Vacation Ownership, Marketing is responsible for overseeing all Field Marketing Operations across multiple sites for the South Florida region of ...

Vice President of Marketing About PHIflow PHIflow is a data and technology company combining artificial intelligence (AI) and healthcare regulatory expertise to accelerate contract review processes ...

Vice President, Marketing

Minneapolis, MN · On-site

$241.50 - $359/hr

Vice President, Marketing page is loaded## Vice President, Marketingremote type: Hybridlocations: St Louis Park, MN, UStime type: Full timeposted on: Posted Todayjob requisition id: R21325We're ...

Vice President, Marketing

Nashville, TN · On-site

$170 - $230/hr

The VP Marketing steers marketing collateral, digital content, web properties, social, and overall branding, works collaboratively with the Public Relations department, and provides support for ...

Vice President, Marketing

Dallas, TX · On-site

$150 - $210/hr

Vice President, Marketing Full Time US 6 days ago Requisition ID: 1069 Vice President, Marketing GA Group is a leading provider of advisory, valuation, field exam, liquidation, asset-based lending ...

Vice President, Marketing

Ann Arbor, MI · On-site

$250 - $380/hr

Vice President, Marketing The Vice President, Marketing will support all of US Marketing including the commercialized products and future pipeline products as they are launched in the US. The Vice ...

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Vp Wellness Marketing information

See salary details

$85.5K

$176.7K

$264K

How much do vp wellness marketing jobs pay per year?

As of Aug 26, 2026, the average yearly pay for vp wellness marketing in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What does a VP of Wellness Marketing do?

A VP of Wellness Marketing is an executive leader responsible for developing and overseeing marketing strategies for wellness-related products or services within an organization. They collaborate with cross-functional teams to create campaigns that promote health, wellness, and lifestyle brands. Their role includes analyzing market trends, managing budgets, leading a marketing team, and ensuring that campaigns align with the company's wellness objectives and target audience. Additionally, they may work closely with product development and sales teams to drive brand growth and customer engagement.

What are the key skills and qualifications needed to thrive as a VP of Wellness Marketing?

To thrive as a VP of Wellness Marketing, you need deep expertise in marketing strategy, brand management, and a strong understanding of the wellness industry, typically supported by a bachelor's or master's degree in marketing or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems, as well as certifications in digital marketing, are commonly expected. Exceptional leadership, communication, and creative problem-solving skills help you inspire teams and connect authentically with health-conscious audiences. These capabilities are vital for building impactful campaigns, driving growth, and maintaining a competitive edge in the rapidly evolving wellness market.

How does a VP of Wellness Marketing typically collaborate with product development and sales teams to achieve business goals?

A VP of Wellness Marketing works closely with product development teams to ensure that marketing strategies align with the unique features and benefits of wellness products. This collaboration often involves contributing market insights during product design, coordinating go-to-market plans, and ensuring that customer needs are addressed. Regular communication with sales teams is also essential to align messaging, support lead generation, and create effective campaigns that drive revenue growth. By acting as a bridge between these departments, the VP helps ensure cohesive strategies and successful product launches.

What is the difference between Vp Wellness Marketing vs Wellness Program Manager?

AspectVp Wellness MarketingWellness Program Manager
CredentialsMarketing or Business degree, experience in wellness industryHealth, Wellness, or related certifications, project management experience
Work EnvironmentStrategic leadership, marketing teams, corporate wellness initiativesProgram development, coordination, implementation within organizations
Employer & IndustryHealth & wellness companies, corporate wellness programsHealthcare providers, corporate wellness departments

The Vp Wellness Marketing focuses on strategic marketing and brand growth within the wellness industry, while the Wellness Program Manager handles the execution and management of wellness initiatives. Both roles require industry knowledge but differ in scope and responsibilities.

More about Vp Wellness Marketing jobs

What cities are hiring for Vp Wellness Marketing jobs?

Cities with the most Vp Wellness Marketing job openings:

What are the most commonly searched types of Wellness Marketing jobs?

The most popular types of Wellness Marketing jobs are:

What states have the most Vp Wellness Marketing jobs?

States with the most job openings for Vp Wellness Marketing jobs include:

What job categories do people searching Vp Wellness Marketing jobs look for?

The top searched job categories for Vp Wellness Marketing jobs are:

Infographic showing various Vp Wellness Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 23% Part Time, and 5% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago


Job description

If you are an internal applicant, please log into Workday and submit your application via the Jobs Hub. Please click here to apply internally.

Join the Discovery family, where quality and service are at the heart of everything we do!

This role will be located at one of Discovery Land Company's locations or remote, with frequent travel across the global portfolio (50%+).

Discovery Land Company is seeking a full-time, year-round Vice President, Wellness to join the Wellness Department.

Job Summary:

As Vice President of Wellness, you will lead the vision, culture, and standards for spa, fitness, recovery, and nonmedical well-being programming across every Discovery Land Company property. Discovery's communities are homes and lifelong memberships, not transactional guest stays, and this role exists to ensure wellness feels like a natural, deeply personal part of that experience. You will partner with property leadership, development, and design teams to bring wellness to life, while building the organizational and operational foundation needed to scale wellness safely and consistently across a global portfolio.

Scope Boundary: All medical, integrative medicine, functional medicine, medical aesthetics, and longevity medicine therapies, services, providers, protocols, partnerships, and related member communications are outside the scope of this role and are under the direction and authority of Discovery's Chief Medical Officer (CMO).

Duties & Responsibilities:

  • Vision, Standards & Programming

    • Define and evolve Discovery's wellness philosophy and member experience standards across all properties, ensuring consistency of feel while honoring each community's local character.

    • Design signature wellness programming - including spa, fitness, recovery, movement, mindfulness, and restorative experiences - that feels personal, unhurried, and true to a residential, member-first environment.

    • Formulate and maintain a comprehensive Wellness Brand Manual as the definitive guide for consistency and excellence across properties.

    • Monitor spa, fitness, recovery, and nonmedical well-being trends, bringing forward ideas that keep Discovery communities ahead of the curve for members.

  • Development, Design & Capital Planning

    • Partner with development, architecture, and design teams from concept through opening on all wellness facilities, including spas, fitness centers, recovery spaces, and outdoor wellness amenities.

    • Own the wellness pre-opening timeline for new properties, including design sign-off milestones, equipment procurement, licensing lead time, and staffing ramp schedule, in partnership with the pre-opening framework used across Discovery's regional openings.

    • Set space planning, equipment, and design standards that support member privacy, comfort, and the discreet, uncrowded feel core to the Discovery experience.

    • Recommend capital investment priorities based on member experience impact and long-term community value, in partnership with ownership and finance; hold approval authority over wellness capex within an established threshold.

    • Own the wellness department's annual operating budget in partnership with property finance leads; approve wellness-related opex above property-level authority limits.

  • Compliance, Risk & Safety

    • Ensure all spa, fitness, recovery, and nonmedical wellness services comply with applicable licensing, certification, sanitation, accessibility, and health and safety requirements across every jurisdiction in the portfolio (e.g., esthetician and massage therapy licensure and personal training certification).

    • Ensure adequate liability insurance coverage and operational risk protocols are in place for all nonmedical wellness modalities offered, in partnership with Risk Management.

    • Ensure wellness facilities meet accessibility (ADA and equivalent international standards) and sanitation requirements.

  • People & Talent

    • Set and monitor wellness service and staffing standards across all properties, including hiring, training, and development of property-level Wellness Directors and teams.

    • Hold hiring approval authority for property-level Wellness Director roles; provide hands-on support to properties and lead recruitment for key wellness leadership roles.

    • Build and maintain a cross-property wellness talent pipeline and succession bench, enabling Wellness Directors and senior staff to move between properties as the portfolio grows.

    • Partner with Human Resources on nonmedical colleague well-being programs that reflect Discovery's culture and values for its own team members.

    • Conduct regular property site visits to assess staff performance, facility condition, and member sentiment, and to coach property leadership.

  • Technology & Vendor Partnerships

    • Define the operational wellness technology stack across the portfolio, including booking, scheduling, point-of-sale, member-experience, and utilization-reporting systems, in partnership with IT.

    • Identify and manage exclusive or preferred brand partnerships, including spa product lines, fitness equipment, recovery equipment, and other nonmedical wellness offerings that enhance member experience and Discovery's market positioning.

    • Oversee vendor relationships supporting wellness operations to ensure a seamless, high-touch member journey.

  • Member & Community Engagement

    • Represent wellness in member communications and community-facing moments, ensuring tone and delivery reflect Discovery's private, understated brand voice.

    • Build strong relationships with members to understand evolving wellness expectations and family needs.

    • Champion Discovery's Mission, Vision, and Values, serving as an organizational model and thought leader for wellness across the company.

  • Excellence in Member Experience and Satisfaction

    • Oversee service delivery and member interaction processes across all wellness touchpoints.

    • Monitor member feedback and satisfaction trends, adjusting programming and standards accordingly.

    • Track wellness facility utilization rates and program enrollment as leading indicators of member engagement.

  • Fiscal Budget and Financial Adherence

    • Review monthly Profit & Loss statements at each club location.

    • Conduct an annual review of budgets and capital expenditures.

    • Monitor revenue-per-treatment and cost-per-member benchmarks across properties, understood as indicators of program health rather than department profit targets.

  • Employee Development

    • Establish succession and career-path plans for Wellness Director-level replacements at each property, including a cross-property talent bench.

    • Track internal promotion and retention rates for wellness staff portfolio-wide.

  • Capital Planning and Facility Standards

    • Conduct an annual review of wellness capital expenditure priorities across the portfolio.

    • Ensure wellness facilities remain aligned with Discovery design and brand standards.

  • Compliance & Risk

    • Maintain a zero-incident record on applicable spa, fitness, facility, sanitation, accessibility, and operational compliance requirements across all properties.

  • Innovation and Best Practices

    • Leverage leading nonmedical wellness, fitness, recovery, and member-experience technologies and best practices.

    • Foster innovative thinking and push boundaries to enhance the member and employee experience.

    • Maintain and update the Wellness Brand Manual annually.

  • Business Travel

    • Committed to regular travel to properties and events.

    • Schedule annual on-site visits to each property.

    • Submit a thorough post-visit report following each property visit, detailing current status and strategic recommendations.

Skills & Qualifications:

  • Bachelor's degree in Hospitality Management, Business Administration, or a related field; relevant wellness or spa management certification preferred.

  • 10-15 years of experience in wellness, spa, and fitness management, including 5+ years in senior leadership, ideally within luxury residential, private club, or high-end hospitality settings.

  • Demonstrated ability to lead wellness development projects from concept to opening across multiple locations.

  • Experience building and leading teams in a service culture defined by discretion, familiarity, and long-term relationships rather than transactional guest turnover.

  • Working knowledge of spa, fitness, facility, sanitation, accessibility, and operational requirements across multiple jurisdictions.

  • Comfort operating in a capital-intensive, real-estate-driven business, where wellness's value is measured in member retention, referral, and property desirability rather than department revenue.

  • Strong communication and interpersonal skills, with a discreet, warm style suited to a private club environment.

  • Ability to inspire and lead a diverse team across a geographically dispersed portfolio.

  • Familiarity with international markets and a broad range of spa, fitness, recovery, and nonmedical wellness trends.

Additional Requirements

  • Positive attitude, professional demeanor, and exceptional communication and interpersonal skills to deliver service to members, guests, and team members.

  • Must be able to work flexible work hours/schedule including evenings, weekends, and holidays. Long hours may be required due to business demands.

  • Ability to work in a team environment.

  • Ability to stay calm and focused during the busiest of times.

  • Ability to read, write, speak, and understand English; additional languages preferred.

  • Ability to meet the physical demands of the position including, but not limited to, working indoors and outdoors in all weather conditions, standing, walking, and moving for periods of greater than eight (8) hours, and lifting and carrying items sometimes greater than fifty (50) pounds.

  • Flexibility and ability to pivot to new projects and a desire to work in a fast-paced environment.

Benefits

  • Competitive Pay

  • Medical, Dental, and Vision Benefits (Full-Time Year Round Only)

  • 401k Contribution (Full-Time Year Round Only)

  • Paid Time Off and Paid Holidays (Full-Time Year Round Only)

  • Employee Meals, Referral Incentives, and Recognition Programs

  • Holiday Pay

  • Professional development and upward mobility opportunities

  • Work-Family Culture

Discovery Land Company's good faith estimate of the salary range it reasonably expects to pay for this position upon hire is $230,000-$365,000 plus bonus.

About Us

Discovery Land Company is a U.S.-based real estate developer and operator of private residential communities with a world-renowned portfolio of domestic and international properties. The mission of Discovery Land Company is to create one-of-a-kind environments that provide individuals and families the freedom, security, and resources to learn, grow, and play in some of the most beautiful places in the world. For more information about our company, please visit: http://www.discoverylandco.com.

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