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Assistant Lifecycle Marketing Jobs in Riverside, CA

Revelyst

Digital Retention Coordinator (Temp)

Irvine, CA · On-site

$72K - $73K/yr

Support lifecycle and retention marketing strategy across owned channels (Email, SMS, and related customer touchpoints). * Assist in building, scheduling, and deploying email and SMS campaigns ...

Revelyst

Digital Retention Coordinator (Temp)

Irvine, CA · On-site

$72K - $73K/yr

Support lifecycle and retention marketing strategy across owned channels (Email, SMS, and related customer touchpoints). * Assist in building, scheduling, and deploying email and SMS campaigns ...

PRIMALLY PURE LLC

E-Comm Coordinator

Murrieta, CA · On-site

$78K - $82K/yr

... app, lifecycle marketing, and retention channels. This role is responsible for implementing site ... Support promotion reporting and campaign performance analysis. * Assist with ecommerce platform ...

TERRACON

Marketing Specialist

Colton, CA · On-site

$68K - $95K/yr

Update resumes and project capsules. * Assist with proofreading, edits, and formatting. * Maintain ... Understand project lifecycle. * Valid driver's license with acceptable violation history. Preferred ...

TERRACON

Marketing Specialist

Colton, CA · On-site

Understand project lifecycle. * Valid driver's license with acceptable violation history. Preferred ... Update resumes and project capsules. * Assist with proofreading, edits, and formatting. * Maintain ...

SAMYANG AMERICA INC

Assistant Brand Manager

Brea, CA · On-site

$76K - $95K/yr

Consumer Insights & Marketing Analysis * Leverage consumer insights, testing, and market ... Product lifecycle management including the product specs & design * Successful item management ...

HNTB

Marketing Pursuit Manager

Santa Ana, CA · On-site

$137K - $215K/yr

Provides strategic direction/guidance to pursuit team throughout the full lifecycle of a pursuit ... Leads and assist with oversight of proposal activities, including leading proposal support staff ...

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Assistant Lifecycle Marketing information

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$24K

$47.4K

$62.1K

How much do assistant lifecycle marketing jobs pay per year?

As of Jun 11, 2026, the average yearly pay for assistant lifecycle marketing in Riverside, CA is $47,413.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,700.00 and $52,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Assistant Lifecycle Marketing professional, and why are they important?

To thrive as an Assistant Lifecycle Marketing professional, you need a solid understanding of customer segmentation, campaign management, and data analysis, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms like HubSpot or Salesforce Marketing Cloud, as well as proficiency in email marketing tools and analytics systems, is typically required. Strong organizational skills, creativity, and excellent communication abilities help you effectively collaborate and execute multi-channel campaigns. These skills are essential to deliver personalized customer experiences, maximize engagement, and drive growth throughout the customer lifecycle.

What is the difference between Assistant Lifecycle Marketing vs Customer Engagement Specialist?

AspectAssistant Lifecycle MarketingCustomer Engagement Specialist
CredentialsMarketing certifications, bachelor's degree in marketing or related fieldMarketing or communications background, relevant certifications
Work EnvironmentMarketing teams, digital platforms, CRM toolsCustomer service teams, digital channels, CRM systems
Industry UsageCommon in e-commerce, SaaS, retailCommon in retail, hospitality, tech
Primary FocusSupporting lifecycle campaigns, automation, data analysisEnhancing customer relationships, retention, feedback

Assistant Lifecycle Marketing and Customer Engagement Specialist roles often overlap in marketing and CRM tools, but the assistant focuses more on executing lifecycle campaigns and automation, while the engagement specialist emphasizes direct customer interaction and relationship building.

What are some common challenges faced by Assistant Lifecycle Marketing professionals, and how can they be overcome?

Assistant Lifecycle Marketing professionals often face the challenge of managing personalized campaigns across multiple customer segments while keeping up with evolving marketing technologies. Balancing data analysis, creative messaging, and timely execution can be demanding, especially when collaborating with product, design, and analytics teams. To overcome these challenges, successful assistants prioritize strong communication, develop a solid understanding of automation tools, and actively seek feedback to refine campaign strategies. Staying organized and proactively learning about industry trends also helps in managing workload and delivering impactful results.

What is an Assistant Lifecycle Marketing professional?

An Assistant Lifecycle Marketing professional supports the planning and execution of marketing campaigns that target customers at various stages of their journey with a company. Their responsibilities typically include assisting in the creation of email campaigns, analyzing customer data, segmenting audiences, and coordinating with teams to improve customer retention and engagement. By helping manage the full customer lifecycle, they contribute to building lasting relationships and driving business growth. They often use marketing automation tools and analytics to measure campaign success and optimize strategies.
What are the most commonly searched types of Lifecycle Marketing jobs in Riverside, CA? The most popular types of Lifecycle Marketing jobs in Riverside, CA are:
What are popular job titles related to Assistant Lifecycle Marketing jobs in Riverside, CA? For Assistant Lifecycle Marketing jobs in Riverside, CA, the most frequently searched job titles are:
What job categories do people searching Assistant Lifecycle Marketing jobs in Riverside, CA look for? The top searched job categories for Assistant Lifecycle Marketing jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Assistant Lifecycle Marketing jobs? Cities near Riverside, CA with the most Assistant Lifecycle Marketing job openings:
Assistant Lifecycle Marketing jobs near you

Senior Manager, Lifecycle Marketing

TP-Link Systems Inc.

Irvine, CA • On-site

$140K - $170K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 29 days ago

Job description

About Us
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview:
We're seeking a strategic and hands-on Senior Manager, User Growth & Engagement to unlock the full potential of one of the largest user databases in the connected home industry. In this role, you will unify fragmented user data, automate lifecycle programs that drive repeat purchase and product adoption, and build community engagement that strengthens brand loyalty and insights. You'll own the revenue growth from existing app user base through cross-selling and upselling. This is a high-impact position that works cross-functionally to turn user relationships into a powerful advantage for the business.
Responsibilities
  • Build a unified user identity by integrating fragmented data across website, app, email, and retail systems
  • Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase
  • Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity
  • Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross-sell, win-back) to increase engagement and customer LTV
  • Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools
  • Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement
  • Own CRM/CDP platform operations including segmentation, multi-channel campaign deployment, performance analytics, and optimization
  • Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption
  • Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value

Requirements
Qualifications
Required
• Bachelor's degree in Marketing, Business, Communications, Information Systems, or related field.
• 6+ years in CRM, lifecycle marketing, user operations, or growth automation in a CPG or consumer electronics industries.
• Proven success activating and retaining large-scale user bases (1M+ users preferred) of in-app revenue growth.
• Hands-on expertise with enterprise CRM/MAP platforms with Emarsys strongly preferred; Braze, Iterable. Salesforce Marketing Cloud, Klaviyo.
• Experience managing multiple user databases or audience segments across different platforms simultaneously.
• Deep understanding of customer data: registered vs. anonymous users, behavioral tagging, segmentation frameworks, and cross-platform identity.
• Strong technical capability in automation, segmentation, personalization, and complex customer journey design.
• Proven success developing and executing multi-channel lifecycle programs across email, push, and in-app messaging.
• Strong grasp of privacy regulations (GDPR, CCPA, CAN-SPAM) and compliant communication practices.
• Experience managing community engagement platforms.
• ROI-first mindset: you think in revenue per send, revenue per MAU, incremental lift, and payback period.
• Comfortable working cross-functionally with Product, Engineering, eCommerce, and Support.
• Consumer electronics, IoT, or app-connected hardware experience a plus.
Preferred
• Experience with behavioral copywriting principles for lifecycle optimization
• Familiarity with data privacy regulations across multiple geographies
• Excellent communicator able to turn user data into actionable business recommendations
Benefits
Pay Range: $140,000 - $170,000
  • Free snacks and drinks.
  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • Bi-annual reviews, and annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events
    At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
    Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

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