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From Home Lifecycle Marketing Jobs in Riverside, CA

Xponential Fitness

Lifecycle Marketing Manager

Irvine, CA · On-site

$110K - $125K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Monday - Thursday in office, Fridays WFH Who We Are: Xponential Fitness, LLC (NYSE: XPOF) is a ... Xponential Fitness is seeking a strategic and data-driven Lifecycle Marketing Manager to lead CRM ...

auction

Director, Lifecycle Marketing

Irvine, CA · Remote

This leader will own the strategy and execution of marketing programs that generate high-quality home seller leads, move them through the lifecycle, and increase conversion from lead to listing. The ...

Xponential Fitness, LLC

Lifecycle Marketing Manager

Irvine, CA · On-site +1

$110K - $125K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Monday - Thursday in office, Fridays WFH Who We Are: Xponential Fitness, LLC (NYSE: XPOF) is a ... Xponential Fitness is seeking a strategic and data-driven Lifecycle Marketing Manager to lead CRM ...

Advantech

Senior Lifecycle Marketing Specialist

Tustin, CA · On-site

$80K - $90K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Job Title: Sr. Lifecycle Marketing Specialist Location(s): Tustin, CA - Onsite Compensation: $80 ... Work from home program - once eligible * Referral Bonus About Advantech Founded in 1983, Advantech ...

Advantech USA

Senior Lifecycle Marketing Specialist

Tustin, CA · On-site +1

$80K - $91K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Job Title: Sr. Lifecycle Marketing Specialist Location(s): Tustin, CA - Onsite Compensation: $80 ... Work from home program - once eligible * Referral Bonus About Advantech Founded in 1983, Advantech ...

Auction.com

Director, Lifecycle Marketing

Irvine, CA · On-site

$180K - $190K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This leader will own the strategy and execution of marketing programs that generate high-quality home seller leads, move them through the lifecycle, and increase conversion from lead to listing. The ...

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in ... from a diverse candidate pool. Thanks for your interest in becoming part of OCVIBE!

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in ... from a diverse candidate pool. Thanks for your interest in becoming part of OCVIBE!

TP-Link Systems Inc.

Sr. Manager, Lifecycle Marketing

Irvine, CA · On-site

$140K - $170K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

... home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is ... You'll own the revenue growth from existing app user base through cross-selling and upselling. This ...

TP-Link Systems Inc.

Sr. Manager, Lifecycle Marketing

Irvine, CA · On-site

$140K - $170K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

... home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is ... You'll own the revenue growth from existing app user base through cross-selling and upselling. This ...

TP-Link Systems Inc.

Sr. Manager, Lifecycle Marketing

Irvine, CA · On-site

$140K - $170K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

... home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is ... You'll own the revenue growth from existing app user base through cross-selling and upselling. This ...

Logitech

Global Lifecycle Marketing & CRM Sr. Manager

Irvine, CA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We are seeking a strategic, data-driven, and forward-thinking Lifecycle Marketing & CRM Sr. Manager ... from home from most locations. Our hybrid work model allows some employees to work remotely while ...

Logitech

Global Lifecycle Marketing & CRM Sr. Manager

Irvine, CA · Hybrid

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We are seeking a strategic, data-driven, and forward-thinking Lifecycle Marketing & CRM Sr. Manager ... from home from most locations. Our hybrid work model allows some employees to work remotely while ...

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Showing results 1-20

All JobsLifecycle Marketing JobsFrom Home Lifecycle Marketing JobsFrom Home Lifecycle Marketing Jobs in Riverside, CA

From Home Lifecycle Marketing information

See Riverside, CA salary details

$32.9K

$98.8K

$183.1K

How much do from home lifecycle marketing jobs pay per year?

As of Aug 17, 2026, the average yearly pay for from home lifecycle marketing in Riverside, CA is $98,750.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,100.00 and $146,100.00 per year, depending on experience, location, and employer.

What is a from home lifecycle marketing role?

A From Home Lifecycle Marketing role involves managing and optimizing the customer journey remotely, from initial awareness through retention and re-engagement. Professionals in this role develop targeted marketing campaigns to nurture leads, increase customer loyalty, and maximize lifetime value, all while working from home. They use data-driven strategies to segment audiences, personalize communications, and analyze campaign effectiveness. This position typically collaborates with product, sales, and customer success teams to ensure consistent messaging and a seamless customer experience.

What are the key skills and qualifications needed to thrive as a from home lifecycle marketing manager?

To thrive as a Lifecycle Marketing Manager working from home, you need expertise in customer segmentation, campaign strategy, analytics, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and email marketing tools is typically required, along with certifications in digital marketing being advantageous. Strong communication, project management, and self-motivation are essential soft skills for collaborating remotely and driving customer engagement. These abilities enable effective campaign execution, data-driven decision-making, and sustained customer growth in a virtual work environment.

How does a remote lifecycle marketing professional typically collaborate with cross-functional teams to execute campaigns effectively?

As a remote Lifecycle Marketing professional, you will regularly collaborate with teams such as product, data analytics, creative, and customer support to plan and execute campaigns. Communication often takes place through video meetings, project management tools, and collaborative platforms to ensure alignment and efficient workflow. Building strong relationships with stakeholders is key, as is staying organized and proactive in sharing updates and feedback. This remote structure provides flexibility but also requires strong self-management and clear, consistent communication.

What is the difference between From Home Lifecycle Marketing vs From Home Email Marketing?

AspectFrom Home Lifecycle MarketingFrom Home Email Marketing
Primary FocusManaging customer journey and retention strategies across multiple channelsCreating, sending, and analyzing email campaigns
Required SkillsCustomer segmentation, automation, analytics, multi-channel marketingEmail design, copywriting, list management, analytics
Work EnvironmentRemote, marketing teams, cross-department collaborationRemote, marketing teams, focused on email platforms
Common UsageUsed by companies aiming for comprehensive customer engagementUsed by companies focusing on direct email outreach

From Home Lifecycle Marketing involves managing the entire customer journey across multiple channels, emphasizing retention and engagement strategies. In contrast, From Home Email Marketing concentrates specifically on designing and executing email campaigns. Both roles often require skills in analytics and marketing tools, but Lifecycle Marketing has a broader scope, making it suitable for those interested in comprehensive customer relationship management.

What are the most commonly searched types of Lifecycle Marketing jobs in Riverside, CA?

The most popular types of Lifecycle Marketing jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for From Home Lifecycle Marketing jobs?

Cities near Riverside, CA with the most From Home Lifecycle Marketing job openings:

From Home Lifecycle Marketing jobs near you

Lifecycle Marketing Manager

Xponential Fitness

Irvine, CA • On-site

$110K - $125K/yr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 11 days ago

Job description

Job Title: Lifecyle Marketing Manager
Department: Integrated Marketing
Reports to: Senior Director, Integrated Marketing
Salary Range: $110,000 - $125,000
Work Schedule: Monday - Thursday in office, Fridays WFH
Who We Are:
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential's portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.
Summary:
Xponential Fitness is seeking a strategic and data-driven Lifecycle Marketing Manager to lead CRM marketing initiatives across five leading boutique fitness brands: Club Pilates, StretchLab, Pure Barre, YogaSix and Body Fit Training (BFT). This role will own the execution and optimization of email, push notification and customer journey campaigns designed to drive lead conversion, member retention, class engagement, and lifetime value.
The ideal candidate combines strong technical CRM expertise with creative storytelling and performance marketing instincts. This individual will partner closely with brand marketing, analytics, franchise operations, creative, and technology teams to deliver highly personalized customer experiences throughout the member lifecycle.
Key Responsibilities:
Lifecycle Strategy & Campaign Management
  • Develop and execute multi-channel lifecycle marketing strategies across email, push notifications, SMS, and automated customer journeys
  • Build lifecycle programs that support acquisition, trial conversion, onboarding, engagement, retention, win-back, and referral initiatives
  • Create customer segmentation strategies based on behavioral, demographic, and engagement data
  • Manage campaign calendars across multiple fitness brands while maintaining a distinct brand voice and consistency for each

CRM & Automation
  • With consult from brand marketing, own day-to-day message strategy of CRM and marketing automation platforms (Club Ready, Digital Stack, HubSpot)
  • Collaborate with Martech team to build new templates, customer segments and flows.
  • Build and optimize automated workflows, triggered campaigns, and dynamic personalization
  • Partner with Martech, data and technology teams to improve audience targeting, attribution, and customer data quality
  • Ensure campaigns are properly QA'd, tested, and deployed on schedule

Performance Optimization & Analytics
  • Monitor and report on key lifecycle KPIs including open rates, click-through rates, conversions, retention, churn, and revenue impact
  • Conduct A/B testing on subject lines, messaging, creative, offers, and send timing
  • Use customer insights and performance data to continuously improve engagement and campaign effectiveness
  • Deliver actionable reporting and recommendations to senior leadership and brand stakeholders

Cross-Functional Collaboration
  • Partner with brand marketing teams to align lifecycle communications with national campaigns, promotions, and studio initiatives
  • Collaborate with creative teams on email design, copy, and asset development
  • Work closely with franchise support teams to ensure lifecycle campaigns support local studio success
  • Coordinate with Martech, product and digital teams to improve customer journey experiences across web and mobile channels, ensuring proper links to landing pages and studio micro-sites

Benefits:
  • Competitive Salary ($110,000 - $125,000) depending on experience
  • Comprehensive Medical, Dental and Vision benefits
  • Opportunities for additional bonuses
  • Cell Phone Allowance
  • 401k plan with 4% company match
  • Complimentary corporate memberships to XPLUS and XPASS
  • Discounts up to 30% on retail brand merchandise
  • On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 4-7+ years of experience in CRM, lifecycle marketing, email marketing, or retention marketing
  • Experience managing multi-brand or franchise marketing environments preferred
  • Strong knowledge of marketing automation and CRM platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Klaviyo, or similar
  • Experience with mobile push notification campaigns and customer journey orchestration
  • Strong analytical mindset with proficiency in reporting and campaign performance analysis
  • Familiarity with customer segmentation, personalization strategies, and testing methodologies
  • Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
  • Strong written communication and copy-editing skills

Preferred Qualifications:
  • Experience in fitness, wellness, hospitality, franchise, subscription, or consumer lifestyle brands preferred
  • Understanding of customer retention and membership-based business models
  • Familiarity with app engagement and omni-channel customer experiences
  • Experience working with franchisees or distributed marketing systems

What Success Looks Like:
  • Increased lead-to-member conversion across all brands
  • Improved member retention and reduced churn
  • Higher engagement rates across email and push channels
  • Scalable lifecycle automation programs supporting franchise growth
  • Strong collaboration across corporate and franchise stakeholders
  • Regular reporting of all assigned KPI's

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
Pay Range: $110,000 - $125,000
Xponential Fitness logo

About Xponential Fitness

Sourced by ZipRecruiter

Xponential Fitness, headquartered in Irvine, CA, US, is a powerhouse in the global fitness industry. Established in 2017, the firm specializes in franchising diverse and complementary fitness brands. Operating in the wellness and health sector, the company's portfolio boasts eight unique brands, including Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, and STRIDE. In a few short years, Xponential Fitness has gained momentum by curating the largest curated portfolio of boutique fitness brands worldwide. Its mission is capturing every segment of the fitness market, ambitiously striving to make boutique fitness accessible to everyone.

Industry

Performing arts, spectator sports and event promotion

Company size

201 - 500 Employees

Headquarters location

Irvine, CA, US

Year founded

2017

Social media

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