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From Home Lifecycle Marketing Jobs in Riverside, CA

auction

Director, Lifecycle Marketing

Irvine, CA · Remote

This leader will own the strategy and execution of marketing programs that generate high-quality home seller leads, move them through the lifecycle, and increase conversion from lead to listing. The ...

Auction.com

Director, Lifecycle Marketing

Irvine, CA · On-site

$180K - $190K/yr

This leader will own the strategy and execution of marketing programs that generate high-quality home seller leads, move them through the lifecycle, and increase conversion from lead to listing. The ...

Honda Center

Lifecycle Marketing Manager

Anaheim, CA · On-site

$60 - $80/hr

## Lifecycle Marketing ManagerApplylocations: Anaheimtime type: Full timeposted on: Posted 4 Days ... from a diverse candidate pool.**Thanks for your interest in becoming part of OCVIBE!* #J-18808 ...

Anaheimducks

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in ... from a diverse candidate pool. Thanks for your interest in becoming part of OCVIBE!

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in ... from a diverse candidate pool. Thanks for your interest in becoming part of OCVIBE!

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in ... from a diverse candidate pool. Thanks for your interest in becoming part of OCVIBE!

Acorns

Senior Lifecycle Marketing Specialist

Irvine, CA · On-site

$100 - $125/hr

You will work closely with the Sr. Lifecycle Marketing Manager to translate established business ... Own campaign setup from audience segmentation and personalization through channel sequencing ...

Vesync

Lifecycle Marketing Manager

Tustin, CA · On-site

$125K/yr

We are looking for a Lifecycle Marketing Manager to own and optimize our North America lifecycle ... Build ways to capture first-party contact information from customers who discover us through retail ...

Vesync

Lifecycle Marketing Manager

Tustin, CA · On-site

$125K/yr

We are looking for a Lifecycle Marketing Manager to own and optimize our North America lifecycle ... Build ways to capture first-party contact information from customers who discover us through retail ...

Vesync

Lifecycle Marketing Manager

Tustin, CA · On-site

$125K/yr

We are looking for a Lifecycle Marketing Manager to own and optimize our North America lifecycle ... Build ways to capture first-party contact information from customers who discover us through retail ...

Vesync

Lifecycle Marketing Manager

Tustin, CA · On-site

$125 - $150/hr

We are looking for a Lifecycle Marketing Manager to own and optimize our North America lifecycle ... Build ways to capture first-party contact information from customers who discover us through retail ...

TP-Link

Sr. Manager, Lifecycle Marketing

Irvine, CA · On-site

$150 - $200/hr

... smart home products, consistently ranked as the world's top provider of Wi‑Fi devices. The ... You'll own the revenue growth from existing app user base through cross‑selling and upselling.

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All JobsLifecycle Marketing JobsFrom Home Lifecycle Marketing JobsFrom Home Lifecycle Marketing Jobs in Riverside, CA

From Home Lifecycle Marketing information

See Riverside, CA salary details

$32.9K

$98.8K

$183.1K

How much do from home lifecycle marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for from home lifecycle marketing in Riverside, CA is $98,750.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,100.00 and $146,100.00 per year, depending on experience, location, and employer.

What is a from home lifecycle marketing role?

A From Home Lifecycle Marketing role involves managing and optimizing the customer journey remotely, from initial awareness through retention and re-engagement. Professionals in this role develop targeted marketing campaigns to nurture leads, increase customer loyalty, and maximize lifetime value, all while working from home. They use data-driven strategies to segment audiences, personalize communications, and analyze campaign effectiveness. This position typically collaborates with product, sales, and customer success teams to ensure consistent messaging and a seamless customer experience.

What are the key skills and qualifications needed to thrive as a from home lifecycle marketing manager?

To thrive as a Lifecycle Marketing Manager working from home, you need expertise in customer segmentation, campaign strategy, analytics, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and email marketing tools is typically required, along with certifications in digital marketing being advantageous. Strong communication, project management, and self-motivation are essential soft skills for collaborating remotely and driving customer engagement. These abilities enable effective campaign execution, data-driven decision-making, and sustained customer growth in a virtual work environment.

How does a remote lifecycle marketing professional typically collaborate with cross-functional teams to execute campaigns effectively?

As a remote Lifecycle Marketing professional, you will regularly collaborate with teams such as product, data analytics, creative, and customer support to plan and execute campaigns. Communication often takes place through video meetings, project management tools, and collaborative platforms to ensure alignment and efficient workflow. Building strong relationships with stakeholders is key, as is staying organized and proactive in sharing updates and feedback. This remote structure provides flexibility but also requires strong self-management and clear, consistent communication.

What is the difference between From Home Lifecycle Marketing vs From Home Email Marketing?

AspectFrom Home Lifecycle MarketingFrom Home Email Marketing
Primary FocusManaging customer journey and retention strategies across multiple channelsCreating, sending, and analyzing email campaigns
Required SkillsCustomer segmentation, automation, analytics, multi-channel marketingEmail design, copywriting, list management, analytics
Work EnvironmentRemote, marketing teams, cross-department collaborationRemote, marketing teams, focused on email platforms
Common UsageUsed by companies aiming for comprehensive customer engagementUsed by companies focusing on direct email outreach

From Home Lifecycle Marketing involves managing the entire customer journey across multiple channels, emphasizing retention and engagement strategies. In contrast, From Home Email Marketing concentrates specifically on designing and executing email campaigns. Both roles often require skills in analytics and marketing tools, but Lifecycle Marketing has a broader scope, making it suitable for those interested in comprehensive customer relationship management.

What are the most commonly searched types of Lifecycle Marketing jobs in Riverside, CA?

The most popular types of Lifecycle Marketing jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for From Home Lifecycle Marketing jobs?

Cities near Riverside, CA with the most From Home Lifecycle Marketing job openings:

From Home Lifecycle Marketing jobs near you

Director, Lifecycle Marketing

auction

Irvine, CA • Remote

Full-time

Re-posted 11 days ago

Job description

JOB DESCRIPTION
SmartSale was built on a straightforward belief: that homeowners facing financial hardship deserve the same competitive marketplace dynamics as any other seller. By pairing Auction.com's national buyer network with local agent expertise and a structured digital process, SmartSale gives distressed sellers a real path forward — one that protects equity and restores a sense of control at one of the most difficult moments of their lives. The Director, Seller Acquisition & Lifecycle Marketing will be at the center of that mission, building the marketing engine that connects vulnerable homeowners to this program when they need it most.

We are seeking a strategic, analytically driven Director, Seller Acquisition & Lifecycle Marketing to drive seller acquisition, engagement, nurture, and conversion for our SmartSale program. This leader will own the strategy and execution of marketing programs that generate high-quality home seller leads, move them through the lifecycle, and increase conversion from lead to listing.

The ideal candidate has a strong analytical mindset and proven expertise in lead generation, lifecycle marketing, nurture strategy, audience segmentation, funnel optimization, and marketing automation. This role collaborates closely with sales, analytics, operations, creative, and customer-facing teams to build scalable programs that grow SmartSale supply and improve marketing-driven conversion.

Reports to:  General Manager, SmartSale

KEY RESPONSIBILITIES

•    Supply-Side Lead Generation Strategy – Develop and execute a comprehensive lead generation strategy across paid, owned, earned, partner, and referral channels to attract, prioritize, and convert high-value seller audiences for the SmartSale program.
•    Seller Audience Segmentation – Conduct audience research and maintain segmentation strategies that inform campaign targeting, messaging, nurture paths, and lifecycle programs — evaluating which seller segments are most likely to convert to listings and closed transactions.
•    Lifecycle Marketing & Nurture Strategy – Design and manage highly segmented nurture journeys across email, SMS, phone, retargeting, and direct mail to engage prospective sellers from initial inquiry through appointment-setting and listing conversion.
•    Data, Reporting & Funnel Optimization – Build and manage reporting dashboards that track campaign effectiveness, funnel progression, and seller behavior, using performance data to identify gaps and develop programs that improve lead response, qualification, and conversion rates.
•    Lead Quality, Scoring & Conversion Management – Define lead quality criteria, scoring models, and prioritization frameworks with sales and analytics, increasing the volume of qualified seller leads while improving cost efficiency, conversion rates, and lead routing.
•    Content & Messaging Strategy for Seller Acquisition – Direct the development of content that educates and motivates prospective sellers throughout the funnel — from landing pages and email journeys to case studies and direct response assets — ensuring messaging reflects the financial and emotional complexity many SmartSale sellers are navigating.
•    Cross-Functional Collaboration – Serve as the marketing lead for SmartSale supply-side growth, aligning with sales on lead handoff quality and conversion feedback loops, and communicating results, learnings, and strategic recommendations to the GM of SmartSale and senior leadership.

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