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How much do assistant director of ticket operations jobs pay per year?

As of Aug 24, 2026, the average yearly pay for assistant director of ticket operations in the United States is $85,179.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,500.00 and $111,000.00 per year, depending on experience, location, and employer.

What does an assistant director of ticket operations do?

An Assistant Director of Ticket Operations oversees the daily management of ticket sales, distribution, and customer service for sports teams, entertainment venues, or events. They assist in developing ticketing strategies, managing box office staff, and ensuring smooth operations with ticketing software. Additionally, they help coordinate with other departments to maximize attendance and revenue, while maintaining excellent customer service for patrons. Their work is essential to ensuring events run efficiently and attendees have a positive experience.

What are the key skills and qualifications needed to thrive as an assistant director of ticket operations?

To thrive as an Assistant Director of Ticket Operations, you need expertise in event ticketing, revenue management, and customer service, often backed by a degree in business, sports management, or a related field. Familiarity with industry-standard ticketing software such as Ticketmaster or Paciolan, as well as experience with CRM and reporting tools, is typically required. Strong organizational, leadership, and communication skills help in managing staff, resolving patron issues, and collaborating with other departments. These skills and qualifications are essential for ensuring efficient ticket operations, maximizing sales, and delivering a positive fan experience.

What are some common challenges faced by an assistant director of ticket operations, and how can they be addressed?

Assistant Directors of Ticket Operations often encounter challenges such as managing high-volume ticket sales during peak event periods, ensuring accurate and timely reporting, and coordinating with various departments like marketing, finance, and customer service. Effective communication and strong organizational skills are essential to address these challenges, as is proficiency with ticketing software and data analytics. Staying adaptable and proactive, especially during last-minute changes or ticketing system updates, helps ensure smooth operations and a positive customer experience.
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Cities with the most Assistant Director Of Ticket Operations job openings:

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States with the most job openings for Assistant Director Of Ticket Operations jobs include:

Infographic showing various Assistant Director Of Ticket Operations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 11% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $85,179 per year, or $41 per hour.

Director of Ticket Operations

Purdue University

West Lafayette, IN • On-site

Full-time, Part-time

Posted yesterday

New


Purdue University rating

7.5

Company rating: 7.5 out of 10

Based on 136 frontline employees who took The Breakroom Quiz

314th of 622 rated colleges and universities


Job description

Director of Ticket Operations
City: West Lafayette
Job Description:
Job Summary
Responsible for management control of all tickets and accounting functions for specific intercollegiate athletic sports with the main focus being football. This includes ticket application design, creating sports/seasons using the ticketing software, assigning seats and overseeing game day operations for football and other intercollegiate athletic sports. Manage the accounting functions includes reconciling accounts to prepare for biannual audits, closing out seasons, assisting in preparation of Big Ten settlement reports, recording/billing areas on campus for tickets and working with Internal Audit staff to assist in their reporting. Participate in the formulation of departmental policies, procedures, and objectives governing the ticket operations for athletic events, in compliance with NCAA, Big Ten and University rules. Hire, train and manage part time and student workers. Act in supervisory role for office in absence of the Assistant Athletics Director, Ticket Operations.
What You'll Be Doing:
TICKETING AND ACCOUNTING FUNCTIONS FOR FOOTBALL: FOOTBALL
Responsible for management control of all tickets and of all accounting functions for football. This includes ticket application design, creating sports/seasons using the ticketing software, online ticket set-up, assigning seats and overseeing game day operations for football and its ancillary events. Responsibility for updating and maintaining applicable ticket information on Purdue Sports website. Manage the accounting functions includes reconciling accounts to prepare for biannual audits, closing out seasons, assisting in preparation of Big Ten settlement reports, recording/billing areas on campus for tickets and working with Internal Audit staff to assist in their reporting. Manage box office on game day and handle all issues. Manage all internal staff request for tickets for: recruits, players, visiting team, etc. Travel with team to handle coach, player and donor ticket needs. Manage all ticket operations needs for bowl game appearances. Participate in the formulation of departmental policies, procedures, and objectives governing the distribution of tickets to athletic events, in compliance with NCAA, Big Ten and University rules. This position is responsible for the maintenance and use of the CRM system used across multiple departments within Athletics. Also responsible for maintaining the software used for player and recruit complimentary tickets. Football ticketing is a year-round responsibility beginning at the end of the current season in December gearing up for the next fall season.
TICKETING AND ACCOUNTING FUNCTIONS FOR OTHER SPORTS:
Responsible for management control of tickets and accounting functions for other sports. This includes ticket application design, creating sports/seasons using the ticketing software, online ticket set-up, assigning seats and overseeing game day operations for other sports. Responsibility for updating and maintaining applicable ticket information on Purdue Sports website. Manage the accounting functions includes reconciling accounts to prepare for audits, closing out seasons, assisting in preparation of Big Ten settlement reports, recording/billing areas on campus for tickets and working with Internal Audit staff to assist in their reporting. Oversee box office on game day and handle all issues. Oversee all internal staff request for tickets for: recruits, players, visiting team, etc.
CUSTOMER SERVICE:
Oversee all full-time, part-time, temporary and game day employees for football and other selected intercollegiate sports to ensure that good customer service practices are being followed at all times. Interact frequently with donors, alumni, faculty, staff and students. These interactions involve good communications skills and making quick, intelligent decisions based on facts, experience and good judgment. Handle customer service problems encountered by staff when needed. These include special requests from the Athletic Director or the John Purdue Club. Maintain consistent and on-going interaction with the general public to generate ticket sales for all ticket revenue sports.Facilitate open lines of communication with key constituency groups to ensure ticket needs are identified and met in a timely manner. Establish and maintain a problem-solving, "customers first" philosophy within the Purdue Intercollegiate Athletics Ticket Office. Create and maintain a positive, productive, professional, and service-oriented work environment within the ticket office.
SUPERVISION:
Supervise game day employees for football and other intercollegiate athletics sports. Supervision and distribution of work to full-time and part-time clerical staff. Assist in office management; set work schedules and authorize overtime based on office needs. Ensure all ticket office personnel are knowledgeable of Purdue University, NCAA and Big Ten rules and regulations. Assist in training and scheduling of new employees on computer, phone etiquette, athletic department information, ticket office information and ticket office equipment. Provide on-going and consistent staff development opportunities for ticket office staff. Hire, train and manage full-time clerical staff and intern positions, part-time positions and student positions. Act in supervisory role for office in absence of the Director of Ticket Operations.
ANALYTICAL: Create, analyze and distribute attendance and revenue reports for football and various sports. Provide trend analysis for management based on reports. Offer suggestions to increase attendance. Provide information and recommendations to Assistant Athletics Director, Ticket Operations regarding prices of tickets annually. Other duties as assigned.
About Us:
Purdue Athletics is built on unrivaled pride, unlimited potential, and a sense of shared purpose that unites staff, student-athletes, and the broader community. As part of Purdue's 150-year legacy, Athletics exemplifies a culture of collaboration, continuous growth, and excellence, where every member is encouraged to strive for success while fostering a positive and supportive environment. Joining Purdue Athletics means joining a team committed to building a better world together-where professional aspirations thrive, innovation is celebrated, and a lasting impact is made on campus and beyond. Read more: Purdue Boilermakers Athletics
What We're Looking For:
Education and Experience:
  • Bachelor's degree
  • Five (5) years of experience working in an intercollegiate athletic ticket office with progressively responsible experience in ticket sales, ticket operations, fiscal management, or marketing
  • Demonstrated sales accomplishments and achievements
  • Demonstrated work experience that requires strong time management, fiscal accountability and organizational skills
  • Possess excellent report writing skills
  • Have the ability to initiate and complete projects with specific deadlines
  • Demonstrated work experience that shows the ability to function professionally in highly stressful situations and with the ability to provide clear information on an impromptu basis to individuals or groups of people
  • Previous supervisory experience

Skills needed:
  • Collegiate ticketing software experience
  • Ability to use Microsoft Word, Microsoft Excel
  • Strong oral and written communication skills
  • Able to organize and prioritize multiple tasks and produce high quality work with attention to detail
  • Knowledge of NCAA policies regarding ticketing
  • Ability to communicate and adhere to University, Big Ten Conference and NCAA policies, procedures, rules and regulations

Nice to have:
  • Familiarity with Paciolan Ticketing Software

Who We Are:
Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.
Additional Information:
  • Purdue's benefits summary https://www.purdue.edu/hr/Benefits/
  • Purdue will not sponsor employment authorization for this position
  • A background check will be required for employment in this position
  • FLSA: Exempt (Not Eligible For Overtime)
  • Retirement Eligibility: Defined Contributions immediately

EOE
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