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App Optimization Jobs (NOW HIRING)

AppLovin

Backend Engineer II

Palo Alto, CA · On-site

$180K - $250K/yr

CA Base Pay Range $180,000-$250,000 USD AppLovin has become aware of a scam targeting jobseekers with fake "app optimization" and similar roles. We do not ask our candidates to download apps or make ...

AppLovin

ML Infrastructure Engineer

Palo Alto, CA · On-site

$124K - $250K/yr

CA Base Pay Range $124,000-$250,000 USD AppLovin has become aware of a scam targeting jobseekers with fake "app optimization" and similar roles. We do not ask our candidates to download apps or make ...

AppLovin

Growth Marketing, Social Content

$157K - $225K/yr

... app optimization" and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email ...

Reconstruct

Mobile App Developer

Menlo Park, CA

Manage the entire evolution process of the app from ideation to execution and refinement and optimization * Collaborate with other engineering and product team members to deliver "best in class ...

Reconstruct

Mobile App Developer

Chicago, IL · On-site

Manage the entire evolution process of the app from ideation to execution and refinement and optimization * Collaborate with other engineering and product team members to deliver best in class ...

Priceline

App Growth Marketing Manager

Norwalk, CT · Hybrid

$95K - $120K/yr

App Growth & Acquisition Specialist This role is eligible for our hybrid work model: Two days in ... From search engine optimization to branding and promotions, our Marketing team is the expert at ...

Reconstruct Inc

Mobile App Developer

Menlo Park, CA · On-site

Manage the entire evolution process of the app from ideation to execution and refinement and optimization * Collaborate with other engineering and product team members to deliver "best in class ...

priceline.com LLC

App Growth Marketing Manager

Norwalk, CT · On-site

$95K - $120K/yr

App Growth & Acquisition Specialist This role is eligible for our hybrid work model: Two days in ... From search engine optimization to branding and promotions, our Marketing team is the expert at ...

Hiring Healthcare Heroes

Nocturnist APP

Windham, NH · On-site

$261K/yr

Key Responsibilities of a Nocturnist APP * Provide high-quality patient care during night shifts ... Work collaboratively with physicians, nurses, and other healthcare team members to ensure optimal ...

Simpro Software

Technical SEO Content Manager

Miami, FL · On-site +1

You will work closely with our SEO team and Project Manager to plan, execute, and continuously ... Wellness Challenge App, Diabetes Prevention App, and Health Hub App * 401k/Retirement Plan with 6% ...

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How much do app optimization jobs pay per hour?

As of Jul 7, 2026, the average hourly pay for app optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in app optimization roles?

App Optimization professionals often face challenges such as balancing user experience improvements with app performance, staying updated with rapidly changing app store algorithms, and interpreting large volumes of user data to inform decisions. Additionally, working cross-functionally with developers, designers, and marketers requires effective communication and negotiation to prioritize features and updates. It's also common to manage multiple testing cycles, analyze A/B test outcomes, and respond quickly to user feedback or technical issues. Overcoming these challenges requires adaptability, a proactive approach to learning, and strong analytical skills.

Is App Store optimization legal?

App Store optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, quality app design, and user engagement. However, it is important to avoid deceptive practices like false descriptions or manipulating reviews, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.

What does an app optimizer do?

An app optimizer improves the performance, speed, and user experience of mobile or web applications by analyzing app behavior, identifying issues, and implementing enhancements. They often use tools like analytics and testing platforms and may have skills in coding, user interface design, and performance monitoring.

What is an App Optimization job?

An App Optimization job focuses on improving the performance, visibility, and user experience of mobile applications. This includes tasks such as App Store Optimization (ASO), performance tuning, A/B testing, and user engagement analysis. Professionals in this role work to increase app downloads, enhance speed, fix bugs, and improve retention rates. They often collaborate with developers, marketers, and data analysts to ensure the app performs effectively across different devices and platforms.

How much do app optimization jobs pay?

App optimization jobs typically pay between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and user engagement can earn higher salaries. Compensation often includes benefits and opportunities for performance-based bonuses.

What are the key skills and qualifications needed to thrive in the App Optimization position, and why are they important?

To excel in App Optimization, you need a solid understanding of mobile platforms, user experience (UX) design principles, and analytics, often supported by a relevant degree in computer science or a related field. Expertise with tools like Google Firebase, App Store Connect, A/B testing platforms, and analytics dashboards is commonly required, and certifications in app analytics or UX can be advantageous. Strong problem-solving skills, attention to detail, and the ability to collaborate across product, marketing, and development teams help you stand out. These skills ensure that apps achieve maximum performance, user retention, and competitive placement in app marketplaces.

What app jobs pay the most?

App optimization roles, such as mobile app developers and app store optimization specialists, tend to pay higher salaries, especially with experience in programming languages like Swift or Kotlin and knowledge of analytics tools. Senior positions or roles requiring expertise in user experience design, data analysis, or project management generally offer the highest compensation in this field.
More about App Optimization jobs
What cities are hiring for App Optimization jobs? Cities with the most App Optimization job openings:
What are the most commonly searched types of App Optimization jobs? The most popular types of App Optimization jobs are:
What states have the most App Optimization jobs? States with the most job openings for App Optimization jobs include:
What job categories do people searching App Optimization jobs look for? The top searched job categories for App Optimization jobs are:
App Optimization jobs near you
Infographic showing various App Optimization job openings in the United States as of July 2026, with employment types broken down into 41% Full Time, 51% Part Time, and 8% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $109,490 per year, or $52.6 per hour.
Backend Engineer II

Backend Engineer II

AppLovin

Palo Alto, CA • On-site

$180K - $250K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Job description

About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
A Day in the Life
As a member of our backend software engineering team, you'll solve technical challenges, including upgrading and implementing state-of-the-art software infrastructure. The team builds a high-performance, high availability, globally distributed ecosystem platform of services that in turn provide the foundation for rapid development of novel new systems that integrate into that ecosystem and improve it
Our backend systems handle billions of requests per day, and work on our mediation platform responsible for our header bidding solution, creating high-availability low-latency systems that are distributed across multiple data centers.
The Impact You'll Make
  • Design, develop, and maintain large-scale distributed systems
  • Collaborate with various engineering teams to meet a wide range of technological challenges
  • Work closely with our product team to contribute and influence the roadmap of our products and technologies
  • Influence and inspire team members

Who You Are
  • Have 2-5+ years of experience and a minimum of a BS and/or MS in Computer Science
  • Have excellent knowledge of computer science fundamentals including data structures, algorithms, and coding
  • Professional experience with C++ and/or Java
  • Experience independently creating and maintaining projects

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Application Window: The application window is expected to close within 30 days of the posting date.
All questions or concerns about this posting should be directed to peopleops@applovin.com.
CA Base Pay Range
$180,000-$250,000 USD
AppLovin has become aware of a scam targeting jobseekers with fake "app optimization" and similar roles. We do not ask our candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information here and contact us directly with any questions.
AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com
AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in California, learn more here.
To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.
Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.

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