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App Optimization Jobs (NOW HIRING)

Advocate Aurora Health

APP Manager for MSK

Wake Forest, NC · On-site

$57.85 - $86.80/hr

The position will advocate for optimal APP practice while balancing department, market, and enterprise strategy. In addition to management duties, this position includes clinical duties up to 70% of ...

Xe Careers

SEO & ASO Manager

Irvine, CA · On-site

We leverage technology to deliver these services through our website, mobile app and by phone. Last ... The SEO & ASO Manager will define and execute Xe's search and discovery strategy across all digital ...

Teams Squared

Loan Processing Officer (AU)

Access to industry-leading tools and resources to support app optimization and promotion. * Opportunities for professional development, including training in app analytics and marketing. * Impactful ...

United IT

Senior Salesforce Developer

Irving, TX · On-site

$120K - $147K/yr

Stay informed on Salesforce releases, platform enhancements, and AppExchange to recommend features or add-ons for app optimization * Configure and administer the Salesforce platform by following best ...

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How much do app optimization jobs pay per hour?

As of Jul 7, 2026, the average hourly pay for app optimization in the United States is $52.64, according to ZipRecruiter salary data. Most workers in this role earn between $42.31 and $60.58 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in app optimization roles?

App Optimization professionals often face challenges such as balancing user experience improvements with app performance, staying updated with rapidly changing app store algorithms, and interpreting large volumes of user data to inform decisions. Additionally, working cross-functionally with developers, designers, and marketers requires effective communication and negotiation to prioritize features and updates. It's also common to manage multiple testing cycles, analyze A/B test outcomes, and respond quickly to user feedback or technical issues. Overcoming these challenges requires adaptability, a proactive approach to learning, and strong analytical skills.

Is App Store optimization legal?

App Store optimization (ASO) is a legal practice that involves improving app visibility through ethical techniques such as keyword optimization, quality app design, and user engagement. However, it is important to avoid deceptive practices like false descriptions or manipulating reviews, as these can violate app store policies and legal regulations. ASO professionals should adhere to platform guidelines to ensure compliance and avoid potential penalties.

What does an app optimizer do?

An app optimizer improves the performance, speed, and user experience of mobile or web applications by analyzing app behavior, identifying issues, and implementing enhancements. They often use tools like analytics and testing platforms and may have skills in coding, user interface design, and performance monitoring.

What is an App Optimization job?

An App Optimization job focuses on improving the performance, visibility, and user experience of mobile applications. This includes tasks such as App Store Optimization (ASO), performance tuning, A/B testing, and user engagement analysis. Professionals in this role work to increase app downloads, enhance speed, fix bugs, and improve retention rates. They often collaborate with developers, marketers, and data analysts to ensure the app performs effectively across different devices and platforms.

How much do app optimization jobs pay?

App optimization jobs typically pay between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics and user engagement can earn higher salaries. Compensation often includes benefits and opportunities for performance-based bonuses.

What are the key skills and qualifications needed to thrive in the App Optimization position, and why are they important?

To excel in App Optimization, you need a solid understanding of mobile platforms, user experience (UX) design principles, and analytics, often supported by a relevant degree in computer science or a related field. Expertise with tools like Google Firebase, App Store Connect, A/B testing platforms, and analytics dashboards is commonly required, and certifications in app analytics or UX can be advantageous. Strong problem-solving skills, attention to detail, and the ability to collaborate across product, marketing, and development teams help you stand out. These skills ensure that apps achieve maximum performance, user retention, and competitive placement in app marketplaces.

What app jobs pay the most?

App optimization roles, such as mobile app developers and app store optimization specialists, tend to pay higher salaries, especially with experience in programming languages like Swift or Kotlin and knowledge of analytics tools. Senior positions or roles requiring expertise in user experience design, data analysis, or project management generally offer the highest compensation in this field.
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What cities are hiring for App Optimization jobs? Cities with the most App Optimization job openings:
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App Optimization jobs near you
Infographic showing various App Optimization job openings in the United States as of July 2026, with employment types broken down into 41% Full Time, 51% Part Time, and 8% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $109,490 per year, or $52.6 per hour.
App Store Optimization Specialist

App Store Optimization Specialist

DraftKings

Boston, MA

Full-time

Posted 25 days ago

DraftKings rating

8.3

Company rating: 8.3 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

3rd of 15 rated gambling companies

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an ASO Specialist, you'll help shape how millions of customers discover and engage with our mobile apps. You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you'll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps.

What you'll do as an ASO Specialist

  • Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.

  • Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.

  • Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.

  • Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.

  • Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.

  • Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.

  • Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.

  • Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

What you'll bring

  • A Bachelor's Degree in Marketing, Business, Analytics, or a related field.

  • At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.

  • Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.

  • Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.

  • Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.

  • Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.

  • Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.

  • Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

#LI-MZ1

#AC2025

Join Our Team

We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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