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Advertising Marketing Manager Jobs (NOW HIRING)

The candidate will have experience in digital advertising, monetization product management or marketing, and an understanding of the digital advertising, marketing industry. They will coordinate ...

The candidate will have experience in digital advertising, monetization product management or marketing, and an understanding of the digital advertising, marketing industry. They will coordinate ...

The candidate will have experience in digital advertising, monetization product management or marketing, and an understanding of the digital advertising, marketing industry. They will coordinate ...

MARKETING MANAGER (2)

Birmingham, AL · On-site

$55K - $80K/yr

... advertising, direct marketing, telemarketing, product/service promotions, and public relations) and ... Manages ongoing marketing activities associated with access and information management to maintain ...

... advertising, direct marketing, telemarketing, product/service promotions, and public relations) and ... Manages ongoing marketing activities associated with access and information management to maintain ...

This position offers an excellent opportunity for individuals looking to build valuable experience in advertising, marketing coordination, and campaign management within a dynamic professional ...

Advertising Agent

Cincinnati, OH · On-site

$53K - $57K/yr

... and managing advertising strategies to increase brand awareness and drive customer engagement for our clients. This role requires a keen understanding of marketing trends, excellent communication ...

The Senior Marketing Manager is responsible for ensuring the success of a wide range of strategic ... Bachelor's degree in marketing, Communications, Advertising, or related field 10-15 years of ...

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Advertising Marketing Manager information

See salary details

$33K

$88.4K

$131K

How much do advertising marketing manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for advertising marketing manager in the United States is $88,364.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $111,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an advertising marketing manager, and why are they important?

To thrive as an Advertising Marketing Manager, you need expertise in campaign strategy, market research, and brand management, often supported by a degree in marketing, communications, or business. Familiarity with digital advertising platforms, analytics tools (like Google Analytics), and marketing automation systems is essential. Strong leadership, creativity, and interpersonal communication skills set top performers apart in this role. These abilities are crucial for developing effective campaigns, leading teams, and driving business growth in a competitive marketplace.

How much does an advertising marketing manager get paid?

Advertising marketing managers typically earn a median annual salary of around $135,000, with salaries ranging from approximately $80,000 to over $200,000 depending on experience, location, and industry. They often require strong communication skills and proficiency with marketing tools and analytics platforms.

What does an advertising marketing manager do?

An Advertising Marketing Manager is responsible for planning, executing, and overseeing advertising and marketing strategies to promote products or services. They work with creative teams to develop campaigns, analyze market trends, and manage budgets to ensure effective brand promotion. Their role often involves collaborating with clients or stakeholders, monitoring campaign performance, and adjusting strategies to achieve business objectives. They play a key part in increasing brand awareness and driving sales for their organization.

Is an advertising marketing manager a high paying job?

Advertising marketing managers typically earn higher-than-average salaries due to their strategic responsibilities and leadership roles. Compensation varies based on experience, industry, and location, but it generally includes a base salary plus bonuses or incentives. Advanced skills in data analysis, branding, and digital marketing can also influence earning potential.

What is the difference between Advertising Marketing Manager vs Marketing Coordinator?

AspectAdvertising Marketing ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing, advertising, or related field; experience in campaign managementBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentLeads marketing campaigns, manages teams, collaborates with agenciesSupports marketing activities, coordinates events, assists with campaign execution
Industry UsageCommonly used in advertising agencies, corporate marketing departmentsUsed across various industries for supporting marketing efforts

The Advertising Marketing Manager focuses on developing and overseeing marketing campaigns, managing teams, and strategic planning. In contrast, the Marketing Coordinator provides support in executing marketing activities, coordinating campaigns, and handling administrative tasks. Both roles require marketing knowledge, but the manager role involves more leadership and strategic responsibilities.

What are some common challenges advertising marketing managers face when coordinating campaigns across multiple channels?

Advertising Marketing Managers often face the challenge of maintaining consistent brand messaging while tailoring content for various platforms such as digital, print, and social media. Balancing deadlines and budgets across different channels requires strong project management skills and close collaboration with creative, digital, and sales teams. Adapting quickly to shifting market trends and analyzing campaign data to optimize future strategies are also key aspects of the role. Success depends on clear communication, flexibility, and staying updated with the latest advertising technologies.
More about Advertising Marketing Manager jobs
What cities are hiring for Advertising Marketing Manager jobs? Cities with the most Advertising Marketing Manager job openings:
What states have the most Advertising Marketing Manager jobs? States with the most job openings for Advertising Marketing Manager jobs include:
What job categories do people searching Advertising Marketing Manager jobs look for? The top searched job categories for Advertising Marketing Manager jobs are:
Infographic showing various Advertising Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 84% In-person, 11% Hybrid, and 5% Remote job distribution, with an average salary of $88,364 per year, or $42.5 per hour.

Digital Marketing Manager

Marketing Direction

Saint Petersburg, FL • On-site

Full-time

Medical, Retirement, PTO

Re-posted 11 days ago


Job description

Digital Marketing Manager

Marketing Direction | B2B Marketing Agency | Hands-On Execution Role


Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns acrossGoogle Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands-on execution leadership role - you build the campaigns, configure the platforms, and deliver the results.


This is a primarily remote position with occasional in-person collaboration in the Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states.


Key Skills: Google Ads | Meta Ads | LinkedIn Ads | GoHighLevel | HubSpot | Marketing Automation | Analytics | GA4


ABOUT MARKETING DIRECTION

Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We're known for our trademarked Marketing Direction Strategic Blueprint methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.


Company Values: Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, Expertise


THE OPPORTUNITY

We're seeking a Digital Marketing Manager to own execution across paid advertising, marketing automation, and analytics for both client programs and internal initiatives. This is a hands-on execution leadership role - you'll build campaigns, configure platforms, and deliver results, not manage a team or write strategy documents.


This role is perfect for someone who:

  • Gets energized by building campaigns that drive measurable results
  • Has deep, hands-on expertise across multiple marketing platforms
  • Thrives in a fast-paced agency environment with multiple concurrent clients
  • Wants ownership of outcomes, not just task completion
  • Loves learning new platforms and staying current with marketing technology
  • Communicates proactively and consistently - no one should have to chase you for updates
  • Catches their own errors before work reaches clients or colleagues
  • Executes reliably on strategic direction provided by others


This role is NOT a fit for someone who:

  • Prefers strategy and planning over hands-on execution
  • Wants to manage people rather than manage campaigns
  • Needs extensive oversight and direction to stay on track
  • Is looking for a narrow specialist role (paid ads only, or automation only)
  • Wants predictable, repetitive work
  • Has difficulty with time tracking, meeting deadlines, or providing regular status updates
  • Struggles to work within established processes and quality standards
  • Sees this role as a stepping stone to a strategy position


WHAT YOU'LL DO

You'll work directly with our COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas. You'll receive strategic direction and specifications from our strategists, then build, launch, optimize, and report. On larger programs requiring multiple digital marketers, you'll also serve as the execution lead - coordinating work, maintaining quality standards, and ensuring cohesive delivery.


Other specialists on our team handle areas like SEO, social media, and content - though you may collaborate across these areas, your primary focus is execution across automation, paid advertising, analytics, and platform operations.


1. Marketing Automation & CRM (30-35% of your time)

You'll execute marketing automation across our internal platforms and diverse client tech stacks.


Your responsibilities:

  • Build and maintain workflows, sequences, and automations per strategic specifications
  • Configure CRM systems, lead scoring, and pipeline automation
  • Execute email campaigns, nurture sequences, and triggered communications
  • Integrate platforms and troubleshoot data flow issues
  • Maintain automation infrastructure and documentation
  • Support both client DMAP delivery and internal demand generation


Platforms: GoHighLevel (primary internal), HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact, and others as needed


2. Paid Advertising Execution (20-25% of your time)

You'll own paid advertising execution across client engagements and internal campaigns.


Your responsibilities:

  • Build, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
  • Manage budgets ranging from small test campaigns to significant multi-channel programs
  • Execute A/B testing, audience optimization, and bid strategy adjustments
  • Deliver regular performance reporting with actionable insights
  • Troubleshoot tracking issues and ensure accurate attribution
  • Stay current with platform changes and new features


Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager


3. Analytics & Reporting Infrastructure (20-25% of your time)

You'll own analytics implementation and reporting across client and internal programs.


Your responsibilities:

  • Build dashboards and reporting systems per strategic specifications
  • Implement tracking via Google Tag Manager
  • Execute regular reporting cadences (weekly, monthly, quarterly)
  • Ensure data accuracy across platforms and integrations
  • Create templates and documentation for consistent delivery
  • Translate data into clear, actionable client-ready reports


Platforms: Google Analytics (GA4), Google Tag Manager, Looker Studio, SEMrush, ahrefs, Power BI


4. Platform Operations & Technical Ownership (15-20% of your time)

You'll serve as the primary technical owner for our internal marketing platforms and project management systems.


Your responsibilities:

  • Own day-to-day operations of our marketing automation platform (GoHighLevel)
  • Manage platform configurations, workflow maintenance, and campaign setup
  • Provide technical ownership of project management platform implementation and ongoing management
  • Enable account managers and strategists to self-serve on project status and reporting
  • Troubleshoot platform issues and coordinate with vendors as needed
  • Document processes and train team members on platform usage


Platforms: GoHighLevel, Monday.com, Workamajig (agency PM platform - similar to Asana/ClickUp), LinkedIn Sales Navigator


YOUR FIRST 90 DAYS

Month 1: Learn & Execute

  • Understand our service delivery model, client portfolio, and team structure
  • Get hands-on with GoHighLevel and current automation infrastructure
  • Learn current project management systems (transitioning from Monday.com to Workamajig)
  • Shadow strategists to understand strategic specifications and quality standards
  • Begin executing on 2-3 active client programs
  • Learn our tools, systems, and workflows

Month 2: Own & Optimize

  • Take primary ownership of marketing automation and campaign execution
  • Own paid advertising execution across client programs
  • Begin analytics dashboard development and reporting cadences
  • Support Workamajig implementation and transition from Monday.com
  • Identify quick wins and efficiency improvements
  • Establish working rhythm with account managers and strategists

Month 3: Lead & Scale

  • Full ownership of digital marketing execution across all client programs
  • Platform operations running smoothly with documented processes
  • Analytics infrastructure delivering consistent, quality reporting
  • Proactively identifying opportunities and surfacing recommendations
  • Established as the go-to resource for all digital marketing execution


REQUIRED QUALIFICATIONS

Must-Have Experience:

1. Digital Marketing Experience

  • 5+ years hands-on digital marketing experience with demonstrated proficiency across marketing automation, paid advertising, and analytics
  • Recent, active platform experience (not legacy knowledge from years ago)
  • Track record of measurable results

2. Marketing Automation & CRM Proficiency

  • Hands-on experience building workflows, sequences, and automations
  • Proficiency with at least 2-3 major platforms (HubSpot, Salesforce, Zoho, GoHighLevel, Mailchimp, etc.)
  • Experience with CRM configuration, lead scoring, and pipeline automation
  • Ability to troubleshoot integrations and data flow issues

3. Paid Advertising Proficiency

  • Demonstrated hands-on experience across Google Ads, Meta, and LinkedIn
  • Experience managing meaningful budgets (not just small test campaigns)
  • Ability to build, optimize, and report on campaigns independently

4. Analytics & Reporting Skills

  • Experience building dashboards and reporting systems (Looker Studio, Power BI, or similar)
  • Proficiency with Google Analytics (GA4) and Google Tag Manager
  • Ability to translate data into actionable insights
  • Experience with SEO tools (SEMrush, ahrefs) a plus

5. Technical Aptitude

  • Comfortable learning new platforms quickly
  • Experience with platform integrations and troubleshooting
  • Familiarity with integration/automation tools (Make, Zapier, or similar)
  • Experience with project management platforms (Monday.com, Asana, ClickUp, Workamajig, or similar)
  • Proficiency with Excel for data analysis and reporting
  • Familiarity with AI tools (Claude, ChatGPT, Gemini, etc.) for productivity

6. Education

  • Minimum of Bachelor's degree in business administration, marketing, or a related field.


Work Style Requirements:

  • Self-Directed: Can take strategic specifications and execute without hand-holding
  • Detail-Oriented: Catches errors before they reach clients; maintains quality standards
  • Reliable: Meets deadlines consistently; communicates proactively when issues arise
  • Adaptable: Comfortable with changing priorities and new platform requirements
  • Curious: Stays current with platform changes; proactively learns new tools


Preferred (Not Required):

  • Agency or multi-client experience (understanding of billable time, client deliverables, agency economics)
  • Experience with GoHighLevel specifically
  • Experience with PPC optimization platforms (Optmyzr, Opteo, or similar)
  • Background in B2B professional services marketing
  • Experience with LinkedIn Sales Navigator for prospecting support
  • Google Ads and/or HubSpot certifications


COMPENSATION & BENEFITS

Employment Type: Full-Time Employee

Benefits:

  • Healthcare stipend
  • Simple IRA with company match
  • Paid time off
  • Professional development opportunities
  • Remote position

Location: Primarily remote with occasional in-person collaboration in Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states.

Salary: Please include your desired annual salary in your application.


WHY JOIN MARKETING DIRECTION NOW?

1. Ownership, Not Task Work

This isn't a "do what you're told" role. You'll own digital marketing execution across the agency - the platforms, the campaigns, the results. When client programs succeed, it's because you built and optimized them.

2. Variety Without Chaos

You'll work across multiple clients, platforms, and campaign types. No two weeks look the same. But we're an established agency with clear processes - it's variety with structure, not chaos.

3. Work with Senior Strategists

You'll execute based on strategic specifications from experienced marketing strategists. You'll learn while you execute, and your input on what's working (or not) shapes future strategy.

4. Join at an Inflection Point

We're investing in operational infrastructure and expanding our capabilities. The systems and processes you help build will be foundational to our continued growth.

5. Direct Impact, Visible Results

In a smaller agency, your work is visible. You'll see the direct connection between what you build and client results. No getting lost in a large organization.


HIRING PROCESS

We move quickly with qualified candidates. Application review screening call in-depth interview final conversation and decision. We're targeting a Q2 2026 start.


HOW TO APPLY

Submit your application through our online application system.

Required with your application:

  1. Resume highlighting relevant digital marketing experience
  2. Desired Annual Salary (required - applications without salary expectations will not be considered)
  3. Work Samples demonstrating hands-on execution (campaigns you built, dashboards you created, automations you implemented - not work you oversaw or approved)
  4. Responses to the application questions


Marketing Direction is an equal opportunity employer.