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Activation Manager Jobs in Virginia (NOW HIRING)

This role drives local traffic to restaurants through fundraisers and key activations, leads the ... Manage all marketing workstreams for assigned restaurants. * Track and report sales, traffic, and ...

This role drives local traffic to restaurants through fundraisers and key activations, leads the ... Manage all marketing workstreams for assigned restaurants. * Track and report sales, traffic, and ...

This role drives local traffic to restaurants through fundraisers and key activations, leads the ... Manage all marketing workstreams for assigned restaurants. * Track and report sales, traffic, and ...

Showing results 21-40

Activation Manager information

See Virginia salary details

$24.8K

$64.7K

$137.1K

How much do activation manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for activation manager in Virginia is $64,714.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,846.00 and $80,720.00 per year, depending on experience, location, and employer.

What challenges do activation managers face when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What is an activation manager?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What skills and qualifications are needed to be an activation manager?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

What are the most commonly searched types of Activation jobs in Virginia?

The most popular types of Activation jobs in Virginia are:

What are popular job titles related to Activation Manager jobs in Virginia?

For Activation Manager jobs in Virginia, the most frequently searched job titles are:

Infographic showing various Activation Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $64,714 per year, or $31.1 per hour.

Deployment & Operations Manager

Deloitte

Richmond, VA

Full-time

Re-posted 10 days ago


Deloitte rating

8.2

Company rating: 8.2 out of 10

Based on 92 frontline employees who took The Breakroom Quiz

44th of 150 rated financial services


Job description

Position summary

Recruiting for this role ends on August 10, 2026 

Work you'll do

Within Deloitte's Research & Insights Centers, we conduct research and develop insights that can help executives better discern risk and reward, capture opportunities, and solve tough challenges amid the rapidly evolving business landscape. The Deployment & Operations Leader is a common, LSHC Center-embedded leadership role accountable for improving speed-to-market, quality, and the credibility of research-based insights; ensuring strategic alignment with firm and industry priorities; and scaling Center research deployment through standard operating cadence, integrated portfolio management, and repeatable activation playbooks. This role also serves as the LSHC Center's primary point of contact for R&I strategic priorities, responsible for driving transformation initiatives, tracking outcomes, and ensuring sustained adoption of new capabilities, tools, and ways of working.

The Deployment & Operations Leader operates as the Center's execution integrator, accountable for:

  1. Strategy & operations excellence
  2. Thought leadership deployment strategy and execution
  3. Priority program leadership

This role reports to the Center Director and exerts influence through indirect leadership, coordinating across Research Leaders, Strategy & Operations (S&O), Publishing, and Brand, Marketing & Communications (BM&C) partners to ensure strategic outcomes are achieved.

This role is accountable for ensuring research programs across their respective centers are executed smoothly, that their centers' research teams consistently hit publishing deadlines, follow project management and compliance best practices, and ensure clear ownership across the project lifecycle.

The Key Responsibilities:

  1. Strategy & operations excellence
  • Partner with the Center Director in developing research center strategy and execution plans
    • Translate strategic priorities into executable roadmaps
    • Provide fact-based perspectives on tradeoffs, sequencing, and feasibility
    • Act as proxy for the Center Director in select forums, including stakeholders from practice leadership and marketing
  • Ensure alignment and compliance with ongoing Thought Leadership Transformation initiatives within centers, including:
    • Incenting and driving innovation within the center with a focus on tech, proprietary AI research tools, and GenAI adoption, in close partnership with the Center's Applied Business Analytics (ABA) team member
    • Serving as the Center's connective tissue to broader R&I operating norms and own cross-center collaboration/connection
    • Supporting cross-R&I transformation and continuous improvement efforts as designated team leads
  • Operationalize center strategy and drive cross R&I standardization, including:
    • Manage center research portfolio
      • Maintain a single, integrated portfolio plan and view of all active research efforts
      • Drive prioritization, sequencing, and capacity visibility; ensure clear communication within the center, with DI editorial and publishing, and BM&C and project stakeholders
      • Ensure work is progressing against plan; intervene early when not using PM standards
    • Manage budget
    • Ensure research teams adhere to Research & Insights operating standards and strategic priorities, including:
      • Project and program management practices
      • Standardized workflows and tools
      • Impact and ROI tracking aligned with S&O-defined approach
      • Planning and review cadence
      • AI-enabled processes and platforms
    • Create and sustain an environment of experimentation and growth, encouraging teams to:
      • Pilot new tools, methods, and formats
      • Share learnings and scale best practices across R&I
      • Iterate based on feedback and performance data
  1. Thought Leadership Deployment Strategy & Execution
  • Drive internal deployment and activation excellence, ensuring research outputs are effectively operationalized across the practice (e.g., enablement, practice leader activation readiness, account integration, internal campaigns)
  • Lead the relationship with BM&C and center aligned marketers who will lead external deployment:
  • Provide clear deployment inputs, priorities, and requirements to BM&C
  • Ensure alignment on timelines, messaging, and campaign objectives
  • Document, codify, and maintain activation and collaboration best practices
  • Nurture the existing best practice community for activation, engagement, and deployment excellence (coaching, capability building, and knowledge sharing) with a clear connection to the Research & Insights Strategy & Operations team
  • Ensure execution against agreed plans, with a primary focus on internal readiness, enablement, and adoption
  • Coordinate internal activation across priority channels (practice leader activation, account teams, events, and internal campaigns)
  • Track deployment effectiveness (in close collaboration with S&O) and feed insights back into planning
  • Represent the Center to proactively position research as a driver of GTM and client impact
  • Drive innovation in the creation of internal packaging and enablement (modular content, account-tailored assets, new enablement experiences) to expand usability and adoption
  1. Lead Priority Programs
    • Own flagship Center or Cross R&I programs (e.g., strategic initiatives, global or signature research program management)
    • Design and manage integrated plans across research, writing, publishing, and deployment

Required:

  • Undergraduate degree
  • At least 8 years of professional experience in strategy, operations, and/or thought leadership project management
  • Demonstrated LSHC industry experience
  • Demonstrated ability to design an AI-enabled workflow to:
    • Reduce cycle times (drafting, packaging, repurposing, measurement synthesis):
    • Create and implement standard QA gates for deployment packages (message discipline, audience fit, proof points)
    • Construct and communicate a measurement plan (what "impact" means, how to attribute, how to apply feedback into planning)
  • Excellent business writing skills
  • Strong analytical, problem-solving, and critical thinking skills; ability to think creatively, utilize technology-assisted applications to build efficiencies and standardization across outputs
  • Demonstrated experience in project and team management
  • Strong people skills that create credibility to influence executive-level strategic thinking and create demand for new research initiatives
  • Ability to prioritize and perform multiple tasks simultaneously
  • Limited immigration sponsorship may be available

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $113,100 to $208,300.

You may also be eligibletoparticipatein a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends onvarious factors, including, without limitation, individual and organizational performance.

EA_CMG_ExpHire

EA_ExpHire 

Qualifications:

Position summary

Recruiting for this role ends on August 10, 2026 

Work you'll do

Within Deloitte's Research & Insights Centers, we conduct research and develop insights that can help executives better discern risk and reward, capture opportunities, and solve tough challenges amid the rapidly evolving business landscape. The Deployment & Operations Leader is a common, LSHC Center-embedded leadership role accountable for improving speed-to-market, quality, and the credibility of research-based insights; ensuring strategic alignment with firm and industry priorities; and scaling Center research deployment through standard operating cadence, integrated portfolio management, and repeatable activation playbooks. This role also serves as the LSHC Center's primary point of contact for R&I strategic priorities, responsible for driving transformation initiatives, tracking outcomes, and ensuring sustained adoption of new capabilities, tools, and ways of working.

The Deployment & Operations Leader operates as the Center's execution integrator, accountable for:

  1. Strategy & operations excellence
  2. Thought leadership deployment strategy and execution
  3. Priority program leadership

This role reports to the Center Director and exerts influence through indirect leadership, coordinating across Research Leaders, Strategy & Operations (S&O), Publishing, and Brand, Marketing & Communications (BM&C) partners to ensure strategic outcomes are achieved.

This role is accountable for ensuring research programs across their respective centers are executed smoothly, that their centers' research teams consistently hit publishing deadlines, follow project management and compliance best practices, and ensure clear ownership across the project lifecycle.

The Key Responsibilities:

  1. Strategy & operations excellence
  • Partner with the Center Director in developing research center strategy and execution plans
    • Translate strategic priorities into executable roadmaps
    • Provide fact-based perspectives on tradeoffs, sequencing, and feasibility
    • Act as proxy for the Center Director in select forums, including stakeholders from practice leadership and marketing
  • Ensure alignment and compliance with ongoing Thought Leadership Transformation initiatives within centers, including:
    • Incenting and driving innovation within the center with a focus on tech, proprietary AI research tools, and GenAI adoption, in close partnership with the Center's Applied Business Analytics (ABA) team member
    • Serving as the Center's connective tissue to broader R&I operating norms and own cross-center collaboration/connection
    • Supporting cross-R&I transformation and continuous improvement efforts as designated team leads
  • Operationalize center strategy and drive cross R&I standardization, including:
    • Manage center research portfolio
      • Maintain a single, integrated portfolio plan and view of all active research efforts
      • Drive prioritization, sequencing, and capacity visibility; ensure clear communication within the center, with DI editorial and publishing, and BM&C and project stakeholders
      • Ensure work is progressing against plan; intervene early when not using PM standards
    • Manage budget
    • Ensure research teams adhere to Research & Insights operating standards and strategic priorities, including:
      • Project and program management practices
      • Standardized workflows and tools
      • Impact and ROI tracking aligned with S&O-defined approach
      • Planning and review cadence
      • AI-enabled processes and platforms
    • Create and sustain an environment of experimentation and growth, encouraging teams to:
      • Pilot new tools, methods, and formats
      • Share learnings and scale best practices across R&I
      • Iterate based on feedback and performance data
  1. Thought Leadership Deployment Strategy & Execution
  • Drive internal deployment and activation excellence, ensuring research outputs are effectively operationalized across the practice (e.g., enablement, practice leader activation readiness, account integration, internal campaigns)
  • Lead the relationship with BM&C and center aligned marketers who will lead external deployment:
  • Provide clear deployment inputs, priorities, and requirements to BM&C
  • Ensure alignment on timelines, messaging, and campaign objectives
  • Document, codify, and maintain activation and collaboration best practices
  • Nurture the existing best practice community for activation, engagement, and deployment excellence (coaching, capability building, and knowledge sharing) with a clear connection to the Research & Insights Strategy & Operations team
  • Ensure execution against agreed plans, with a primary focus on internal readiness, enablement, and adoption
  • Coordinate internal activation across priority channels (practice leader activation, account teams, events, and internal campaigns)
  • Track deployment effectiveness (in close collaboration with S&O) and feed insights back into planning
  • Represent the Center to proactively position research as a driver of GTM and client impact
  • Drive innovation in the creation of internal packaging and enablement (modular content, account-tailored assets, new enablement experiences) to expand usability and adoption
  1. Lead Priority Programs
    • Own flagship Center or Cross R&I programs (e.g., strategic initiatives, global or signature research program management)
    • Design and manage integrated plans across research, writing, publishing, and deployment

Required:

  • Undergraduate degree
  • At least 8 years of professional experience in strategy, operations, and/or thought leadership project management
  • Demonstrated LSHC industry experience
  • Demonstrated ability to design an AI-enabled workflow to:
    • Reduce cycle times (drafting, packaging, repurposing, measurement synthesis):
    • Create and implement standard QA gates for deployment packages (message discipline, audience fit, proof points)
    • Construct and communicate a measurement plan (what "impact" means, how to attribute, how to apply feedback into planning)
  • ...

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