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Activation Manager Jobs in Virginia (NOW HIRING)

P3Hired

Events and Activations Manager

Arlington, VA

The Events Manager is a key member of the Events Department and will work actively with the team to evolve, transform, and refine the events and activations calendar to deliver experiences in one of ...

Stand Together

Director of Activations

Arlington, VA · On-site

$140K - $185K/yr

... activation models over time. What You Will Bring * 7+ years of experience leading integrated campaigns, activations, strategic initiatives, or movement-building efforts. * Proven ability to manage ...

Stand Together

Director of Activations

Arlington, VA · On-site

$140K - $185K/yr

... activation models over time. What You Will Bring * 7+ years of experience leading integrated campaigns, activations, strategic initiatives, or movement-building efforts. * Proven ability to manage ...

Stand Together

Director of Activations

Arlington, VA

$140K - $185K/yr

... activation models over time. What You Will Bring * 7+ years of experience leading integrated campaigns, activations, strategic initiatives, or movement-building efforts. * Proven ability to manage ...

Stand Together

Senior Engagement Manager

Arlington, VA · On-site +1

The Senior Engagement Manager on the Be The People Experience & Activation team serves as the relationship and execution owner for one of BTP's two growth tracks - Regional Networks or Organizational ...

State of Virginia

Project Manager

Dinwiddie, VA · On-site

$100K - $125K/yr

General Public - G Job Duties Large Scale Healthcare and Facility Activation; this is not a traditional project manager role. ** This is a time-limited position tied to a specific project. The ...

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All JobsActivation JobsActivation Manager JobsActivation Manager Jobs in Virginia

Activation Manager information

See Virginia salary details

$24.8K

$64.7K

$137.1K

How much do activation manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for activation manager in Virginia is $64,714.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,846.00 and $80,720.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Activation Managers when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What are Activation Managers?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What are the key skills and qualifications needed to thrive as an Activation Manager, and why are they important?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

What are the most commonly searched types of Activation jobs in Virginia? The most popular types of Activation jobs in Virginia are:
What are popular job titles related to Activation Manager jobs in Virginia? For Activation Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Activation Manager jobs in Virginia look for? The top searched job categories for Activation Manager jobs in Virginia are:
What cities in Virginia are hiring for Activation Manager jobs? Cities in Virginia with the most Activation Manager job openings:
Activation Manager jobs near you
Infographic showing various Activation Manager job openings in Virginia as of July 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $64,714 per year, or $31.1 per hour.
Principal Associate, Global Program Activation & Content Manager

Principal Associate, Global Program Activation & Content Manager

Capital One

Mclean, VA • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Capital One rating

7.7

Company rating: 7.7 out of 10

Based on 145 frontline employees who took The Breakroom Quiz

91st of 170 rated banks

Job description

Principal Associate, Global Program Activation & Content Manager

Principal Associate, Global Program Activation & Content Manager

Capital One is looking for a Global Program Activation & Content Manager to integrate corporate marketing strategy with international regional execution. In this role, you will ensure a cohesive brand presence globally by building activation toolkits, overseeing high-profile global programs, and utilizing audience data to refine international campaigns. You will serve as the connector between high-level strategy and on-the-ground brand impact.

What you'll do:

Program Activation Management: Lead the strategic planning and end-to-end execution of brand activation for owned and sponsored experiential campaigns.

  • Direct all project logistics for on-site venue management and third-party vendor coordination, serving as the lead producer to resolve real-time production challenges.

  • Asset Management:Develop comprehensive activation toolkits-inclusive of social, digital, and experiential assets-to ensure brand alignment and operational readiness for Issuers.

Program Communications: Synthesize global strategies and consumer insights into actionable marketing briefs that drive consistency across all activation markets.

  • Global Agency Coordination:Liaison witha diverse roster of creative, media, PR, and event agencies across international regions; establish KPIs, lead operational reviews, and track performance to ensure high-quality delivery.

  • Stakeholder Management & Influence:Secure executive buy-in by translating complex program goals into compelling, data-driven business cases that encourage widespread adoption.

  • Communications Strategy:Collaborate with International Comms to deploy pre- and post-campaign plans that amplify engagement and leverage post-event analysis for future insights.

KPI & Performance Tracking:Conduct deep-dive analyses of post-activation metrics to maintain reporting on global campaign effectiveness.

Budget Management:Oversee activation budgets, ensuring accurate forecasting and adherence to regional allocations.

This role requires 30% - 40% travel both within the U.S. and internationally

You want to be anEVIDENCE-BASED MARKETER.

  • Your curiosity is endless. There's always something else to learn.

  • You're flexible and not afraid of change-in fact you welcome the challenge.

  • You share your point of view, but seek out what might be missing and listen.

  • You have big ideas and know the best ones are driven by proof, persistence and patience.

  • You're a storyteller. You simplify the complex and compel your audience to act.

  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.

  • You care-about the work, your team and the customers you serve.

Basic Qualifications

  • Bachelor's Degree or military experience

  • At least 3 years of experience in a marketing role, including at least 2 years of external agency liaison management.

  • At least 3 years of experience in brand relationship management.

  • At least 3 years of experience in sponsorships, experiential marketing, or event planning.

  • At least 3 years of project management experience.

Preferred Qualifications

  • Bachelor's Degree in Marketing, Advertising, Event Management, or Communications

  • 5+ years of experience in relationship management at an agency or on an in-house creative team.

  • Experience delivering campaigns across marketing, brand building, social media, and sponsorship landscapes.

  • Experience in verbal and written communication with a focus on active listening and negotiation.

  • Experience utilizing analytical tools and reporting data to distill insights and opportunities

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago, IL: $109,900 - $125,400 for Principal Associate, Brand


McLean, VA: $120,800 - $137,900 for Principal Associate, Brand


Richmond, VA: $109,900 - $125,400 for Principal Associate, Brand


Riverwoods, IL: $109,900 - $125,400 for Principal Associate, Brand








Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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