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Help shape how millions of readers discover trusted content across Hearst Magazines' iconic brands. As a Temporary Paid Social Buyer, you'll play a key role in launching, optimizing, and scaling paid social campaigns that drive audience growth and measurable business impact.

About Hearst Magazines (Why Us?)

Hearst Magazines is home to 30 brands that reach millions of readers across print, digital, social, video, and emerging platforms. From fashion and beauty to health, entertainment, food, and lifestyle, our brands create trusted, engaging content that informs, inspires, and connects audiences every day. We combine editorial excellence with innovation to build meaningful experiences for consumers and advertisers alike.

Key Responsibilities (What You Are Doing)

• Launch and manage paid social campaigns using self-serve advertising platforms, including Meta Ads Manager.
• Optimize campaign performance by analyzing results, identifying trends, and implementing data-driven improvements.
• Develop compelling ad copy, select creative assets, and support testing of new creative approaches and ad formats.
• Monitor campaign budgets, pacing, and key performance metrics to maximize efficiency and results.
• Collaborate with the Performance Marketing team to share insights and refine campaign strategies.
• Partner with Affiliate Partnerships and Programmatic Yield teams to support cross-functional marketing initiatives.
• Provide audience insights and performance feedback to editorial teams to help inform content and engagement strategies.
• Stay current on paid social best practices, platform updates, and emerging industry trends while maintaining high standards of organization and quality.

Qualifications (What We're Looking For)

• 1+ years of experience in paid social, digital marketing, performance marketing, or a related field.
• Experience launching and optimizing paid social campaigns, preferably using Meta Ads Manager or similar advertising platforms.
• Strong analytical skills with the ability to interpret campaign data and translate insights into action.
• Proficiency with Microsoft Excel and/or Google Sheets, including working with large datasets.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong written and verbal communication skills and the ability to collaborate effectively across teams.
• Experience in commerce, digital media, or social buying is a plus.
• A creative mindset with an interest in audience engagement, testing, and continuous optimization.
• Hybrid role based in New York, NY, with an in-office requirement of 4 days per week. 
   

The hourly rate for this temporary role is $55.00 per hour. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. 

• Bachelor's degree in a relevant field, with 1-3 years of work experience.
• Proficiency in Excel and/or Google Sheets for data analysis.
• Experience working with large datasets and interpreting data.
• A passion for analytics and a desire to learn new skills.
• Excellent organizational and time management skills.
• Strong communication and collaboration abilities.
• Experience in commerce, digital media, or social buying is an asset.
• Ability to work in a fast-paced, dynamic environment.
• A creative mindset and an eye for engaging content.
• A commitment to delivering high-quality work and meeting deadlines.

• Launch and manage paid social campaigns, including setup, creative selection, and ad copy writing.
• Analyze campaign performance and identify optimization opportunities.
• Collaborate with team members to share insights and shape campaign strategies.
• Provide feedback to edit teams on audience engagement and content preferences.
• Stay updated on industry trends and best practices in social media advertising.
• Ensure brand guidelines and quality standards are met in all campaign materials.
• Monitor and report on campaign budgets and performance metrics.
• Work closely with Affiliate Partnerships and Programmatic Yield teams.
• Assist in developing creative strategies and testing new ad formats.
• Maintain a high level of organization and attention to detail in campaign management.