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Position Overview

Shift4's VP, Marketplace & Value-Added Services will lead the strategy, development, and monetization of our partner ecosystem and adjacent product expansions across the global POS platform.

This role owns two critical growth vectors:

• Marketplace: A scalable ecosystem of third-party integrations across the restaurant operator stack (online ordering, inventory, labor, payroll, kitchen operations, loyalty, etc.)
• Value-Added Services (VAS): Strategic product extensions (e.g., capital/loans, payroll, invoicing) delivered through deep partnerships and company-led go-to-market motions

The VP will be responsible for defining the partner strategy, driving integration execution, establishing commercial frameworks, and delivering revenue outcomes. This role sits at the intersection of Product, Partnerships, Development, Finance, and Go-To-Market.

Reporting to the Head of Global POS, this is a highly strategic, high-visibility role with frequent interaction with the CPO, CFO, and CEO. The ideal candidate combines strong product leadership, partnership acumen, and commercial ownership with the ability to scale complex ecosystems.

Responsibilities

Marketplace Strategy & Ecosystem Development

• Define and execute the vision for Shift4's Marketplace ecosystem across global POS.
• Identify priority partner categories and build a structured integration roadmap aligned to merchant needs.
• Establish a scalable Marketplace model, including:
• Partner onboarding frameworks
• Integration standards and certification processes
• Marketplace governance and lifecycle management
• Drive expansion of Marketplace coverage across key verticals and geographies.
• Ensure Marketplace capabilities enhance merchant value proposition and platform stickiness.

Partner Relationships & Commercial Agreements

• Own executive-level relationships with key Marketplace and VAS partners.
• Negotiate and structure commercial agreements, including:
• Revenue share models
• Pricing structures
• Exclusivity and strategic alignment terms
• Build a tiered partner strategy (strategic vs. long-tail partners).
• Ensure partner incentives are aligned with Shift4's product and revenue objectives.

Integration Delivery & Platform Enablement

• Oversee end-to-end integration delivery across Marketplace and VAS partners.
• Partner with Development team to:
• Define integration standards and APIs
• Improve speed and predictability of partner integrations
• Ensure scalability and reliability of integrations
• Drive consistency across integrations to minimize fragmentation and support operational scale.
• Establish clear ownership and accountability for integration delivery across teams.

Value-Added Services (VAS) Product Expansion

• Define and execute the strategy for VAS offerings that extend Shift4's core platform.
• Identify high-impact opportunities (e.g., capital, payroll, invoicing) that drive incremental merchant value and revenue.
• Own:
• Partner selection and strategic alignment
• Product design in collaboration with Product & Development
• Go-to-market strategy in coordination with Commercial, Operations and  Marketing
• Ensure VAS offerings are tightly integrated into the core product experience.

Monetization & Revenue Ownership

• Own revenue performance across Marketplace and VAS.
• Define and manage monetization models, including:
• Transaction-based revenue
• Subscription or SaaS pricing
• Revenue share and referral models
• Establish quarterly revenue targets and drive execution to achieve them.
• Partner with Finance to track performance, forecast revenue, and optimize ROI.
• Continuously identify opportunities to increase attach rates and revenue per merchant.

Operational Excellence & Support Model

• Define scalable operational processes for partner onboarding, support, and lifecycle management.
• Ensure clear support ownership between Shift4 and partners.
• Improve integration quality and reduce support burden through:
• Standardization
• Documentation
• Partner enablement
• Establish KPIs for ecosystem performance (integration success rate, partner SLAs, merchant adoption).

Cross-Functional Leadership & Alignment

• Partner closely with:
• Product leadership to align Marketplace and VAS with product roadmap
• Development to ensure platform readiness and delivery execution
• Commercial & GTM teams to drive adoption and revenue
• Finance to ensure commercial alignment and performance tracking
• Act as a key advisor to executive leadership on ecosystem strategy and revenue opportunities.
• Ensure alignment across global teams and regions.

Qualifications

• 8+ years of experience in product management, partnerships, or platform ecosystems, with leadership responsibility.
• Proven experience building and scaling partner ecosystems or marketplaces.
• Strong commercial acumen, with experience owning revenue targets and monetization strategies.
• Experience structuring and negotiating complex partner agreements.
• Demonstrated ability to lead cross-functional initiatives across Product, Development, and Go-To-Market teams.
• Strong understanding of API-driven platforms, integrations, and partner enablement models.
• Experience in fintech, payments, POS, or adjacent industries is highly preferred.
• Excellent executive communication and stakeholder management skills.
• Experience operating in global organizations with multi-region considerations.

Success Profile

The ideal candidate will:

• Build a scalable, high-impact Marketplace ecosystem that enhances the core product and drives merchant value
• Establish a strong portfolio of Value-Added Services that generate meaningful incremental revenue
• Create disciplined partner and integration frameworks that improve speed, quality, and scalability
• Drive measurable revenue growth through clear monetization strategies and execution rigor
• Operate as a strategic leader with strong executive presence and cross-functional influence