Job Summary:
Pure Storage is reshaping the data storage industry and is seeking a Sr. Martech & Data Platform Lead to drive the evolution of their Customer Data Platform strategy. This role involves architecting and scaling the platform to maximize revenue impact and requires collaboration across Marketing, IT, and Data Engineering to ensure data-driven customer interactions.
Responsibilities:
โข Architect & Integrate: Lead the technical design, strategy, and end-to-end integration of a composable CDP (e.g., Hightouch) to unify data across Snowflake, Salesforce, and Marketo, ensuring a seamless flow of intelligence across the Everpure Platform.
โข Strategy & Governance: Author and champion the comprehensive marketing data roadmap, establishing enterprise-wide data quality frameworks, synchronization standards, and KPIs that measure marketing effectiveness.
โข Audience Activation: Partner directly with Sales and Marketing teams to operationalize complex customer journeys, leveraging identity resolution and propensity-to-buy modeling to enable high-precision targeting.
โข Cross-Functional Influence: Spearhead collaboration across Revenue Operations, BI, and Finance to align global GTM systems, ensuring data integrity across account hierarchies and lead-to-account matching.
โข Data Innovation: Design frameworks for real-time reporting and B2B data enrichment, empowering digital marketing organizations to optimize media tactics and campaign performance with speed and agility.
Qualifications:
Required:
โข Deep technical mastery in designing and executing composable CDPs and MarTech infrastructure (Salesforce, Marketo, Snowflake) within a global B2B enterprise environment.
โข Proven success in designing complex data flows, managing identity resolution, and translating data capabilities into sophisticated segmentation and personalization strategies.
โข Demonstrated ability to influence senior technical and business stakeholders at all levels of the organization to drive alignment on GTM systems and processes.
โข Exceptional capability in marketing analytics and data governance, with a focus on building actionable frameworks for audience intelligence and measurable business outcomes.
Company:
Pure Storageย is anย all-flash enterprise storage company that enables broad deployment of flash in data centers. Founded in 2009, the company is headquartered in Santa Clara, USA, with a team of 5001-10000 employees. The company is currently Late Stage.