Column Technical Services is seeking a strategic thinker with a passion for user journeys and web innovation to join a Digital Strategy team as Manager of Web Experience Strategy . In this role, you ...
61 Aarp Digital Strategy Manager Jobs Hiring Near You
Column Technical Services is seeking a strategic thinker with a passion for user journeys and web innovation to join a Digital Strategy team as Manager of Web Experience Strategy . In this role, you ...
AARP Jobs Information
Do workers at AARP get paid breaks?
Yes. Most people get paid breaks.
80% of people say they get paid breaks.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
80% of people say they get paid breaks.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
Does AARP pay people when they’re sick?
Sometimes. Only some people get paid when they’re sick.
40% of people say they wouldn’t get paid if they were sick but scheduled to work.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
40% of people say they wouldn’t get paid if they were sick but scheduled to work.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
How easy is it to take sick days at AARP?
Most people find it easy to take sick days.
100% of people report that it’s easy to take time off if they are sick.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
100% of people report that it’s easy to take time off if they are sick.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
Do people at AARP feel treated with respect by their managers?
Most people feel treated with respect by their managers.
100% of people say they’re treated with respect by their managers.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and March 2026.
100% of people say they’re treated with respect by their managers.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and March 2026.
Do people at AARP get to take their breaks without interruption?
Most people get breaks without interruption.
83% of people report that they get to take their breaks without interruption.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and March 2026.
83% of people report that they get to take their breaks without interruption.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and March 2026.
Is it stressful to work at AARP?
Most people don’t feel stressed out here.
100% of people say they don’t feel stressed out at work.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and March 2026.
100% of people say they don’t feel stressed out at work.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and March 2026.
Do people at AARP enjoy their jobs?
Most people enjoy their job.
100% of people report they enjoy their job.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
100% of people report they enjoy their job.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
Do people at AARP recommend working with their team?
Most people recommend working with their team.
67% of people report that they would recommend working with their immediate team to a friend.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and March 2026.
67% of people report that they would recommend working with their immediate team to a friend.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and March 2026.
Do people get enough training when they start at AARP?
Most people got enough training when they started.
100% of people report they got enough training when they started working here.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and March 2026.
100% of people report they got enough training when they started working here.
Based on data from 6 people who took the Breakroom Quiz between January 2025 and March 2026.
Do people get support to advance at AARP?
Only some people are given support to advance their career here.
In the last year, 40% of people report not being given support to advance their career here.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
In the last year, 40% of people report not being given support to advance their career here.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
Do people think AARP’s headquarters understands what’s happening where they work?
Most people think headquarters understands what’s happening where they work.
60% of people think that this employer’s headquarters or owners have a good understanding of what’s really happening where they work.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
60% of people think that this employer’s headquarters or owners have a good understanding of what’s really happening where they work.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and March 2026.
Do workers feel well informed about how AARP is doing?
Most people feel well informed about how the company is doing.
80% of people feel that they are kept well informed about how the company is doing as a whole.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and February 2026.
80% of people feel that they are kept well informed about how the company is doing as a whole.
Based on data from 5 people who took the Breakroom Quiz between January 2025 and February 2026.
What other companies are hiring for Digital Strategy Manager jobs?
What are the most popular jobs at Aarp?
What are the most popular categories at Aarp?
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Re-posted 27 days ago
Job description
Column Technical Services is seeking a strategic thinker with a passion for user journeys and web innovation to join a Digital Strategy team as Manager of Web Experience Strategy. In this role, you'll lead initiatives that transform how care seekers interact online-driving engagement, boosting conversions, and setting the stage for long-term digital growth. If you're data-savvy, customer-focused, and eager to collaborate across UX, content, and analytics teams, this is your chance to make meaningful impact.
Must be authorized to work in the United States without current or future employer sponsorship
Position Overview:
We're looking for a Web Experience Strategy Manager to lead the planning and execution of digital experiences as part of a comprehensive website roadmap. This individual will be instrumental in crafting and deploying digital strategies that strengthen engagement with key audiences and enhance the care seeker journey, ultimately driving higher conversion. As an integral part of the Digital Strategy team, you'll help deliver the 2025 digital roadmap and begin laying the groundwork for 2026.
We're looking for a Web Experience Strategy Manager to lead the planning and execution of digital experiences as part of a comprehensive website roadmap. This individual will be instrumental in crafting and deploying digital strategies that strengthen engagement with key audiences and enhance the care seeker journey, ultimately driving higher conversion. As an integral part of the Digital Strategy team, you'll help deliver the 2025 digital roadmap and begin laying the groundwork for 2026.
Key Responsibilities:
As a direct report to the Associate Director of Digital Experience Strategy, you will:
As a direct report to the Associate Director of Digital Experience Strategy, you will:
- Enhance the web user journey by examining behavioral data, streamlining navigation paths, and refining interaction points to achieve strategic KPIs.
- Lead stakeholder interviews to ensure alignment with business objectives and uncover insights that drive UX design and content strategy.
- Translate user journey analysis into actionable website search requirements, positioning search as a core engagement and conversion lever.
- Conduct competitor evaluations to identify industry benchmarks and highlight areas for differentiation.
- Recommend enhancements to improve user experience and audience interaction based on both quantitative and qualitative findings
- Aligning web strategy with broader digital initiatives, incorporating SEO and integrating with paid, owned, and earned channels for unified user experience.
- Collaborate with UX, content, and product teams to bring roadmap initiatives to life in line with brand and marketing goals.
- Oversee the execution of landing pages in partnership with content and UX/UI teams, ensuring business goals are met and user actions are clear.
- Develop well-structured presentations to communicate strategies and secure stakeholder approvals
- Offering expert guidance on best practices in web, digital trends, and consumer behavior to maintain executional excellence.
- Teams with analytics partners to build performance measurement frameworks, track key metrics, and suggest optimizations that enhance results.
Qualifications & Experience Required:
- 3-5 years of experience in web optimization, digital marketing, or site management with a focus on customer journey mapping.
- Proven track record of delivering digital experiences that improve engagement and conversion performance.
- Proficiency of behavioral analytics platforms such as Google Analytics, Heap, or similar.
- Strong skills in stakeholder collaboration, competitive landscape analysis in line with brand and marketing goals.
- Deep knowledge of data-based decision-making audience targeting metrics tracking, and compliance with privacy standards.
- Medical background is preferred but not required.
Education Requirements:
- Bachelor's degree in Digital Marketing, Marketing Analytics, Business, or a closely related field
About Column Technical Services
Sourced by ZipRecruiter
Industry
It services
Company size
201 - 500 Employees
Headquarters location
Lombard, IL, US
Year founded
1999