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Cpg Marketing Jobs (NOW HIRING)

SASHCO INC

Head of Marketing (47904)

Thornton, CO

Are you a CPG Mastermind? Have you cracked the code on how consumers buy? Are you equal parts ... Part doer of the tasks, but mostly a leader, coach, mentor; you need the marketing chops to lead ...

Sashco

Head of Marketing (47904)

Thornton, CO · On-site

$180 - $205/hr

Day Are you a CPG Mastermind? Have you cracked the code on how consumers buy? Are you equal parts ... Part doer of the tasks, but mostly a leader, coach, mentor; you need the marketing chops to lead ...

Truly Free Home

Marketing Recruiter

Traverse City, MI · On-site

$75K - $90K/yr

PREFERRED * Experience recruiting for DTC, ecommerce, or CPG marketing teams. * Familiarity with employer branding and social recruiting. * Background in HR operations or generalist work.

Truly Free

Marketing Recruiter

Traverse City, MI · Hybrid

$90K/mo

PREFERRED * Experience recruiting for DTC, ecommerce, or CPG marketing teams. * Familiarity with employer branding and social recruiting. * Background in HR operations or generalist work.

Truly Free Home

Marketing Recruiter

Traverse City, MI · Hybrid

$75K - $90K/yr

PREFERRED * Experience recruiting for DTC, ecommerce, or CPG marketing teams. * Familiarity with employer branding and social recruiting. * Background in HR operations or generalist work.

Truly Free

Marketing Recruiter

Traverse City, MI · Remote

$75K - $90K/yr

PREFERRED * Experience recruiting for DTC, ecommerce, or CPG marketing teams. * Familiarity with employer branding and social recruiting. * Background in HR operations or generalist work.

GoodPop

Director of Marketing

Austin, TX · On-site

Qualifications & Experience * 10+ years of CPG marketing experience, with a blend of brand strategy ... and performance/digital marketing. * Experience in both established CPG environments and emerging ...

GoodPop

Director of Marketing

Austin, TX · Remote

$130K - $150K/yr

Qualifications & Experience10+ years of CPG marketing experience, with a blend of brand strategy and performance/digital marketing.Experience in both established CPG environments and emerging food ...

Confidential

Junior Retail Media Specialist

Farmington, MI · On-site

$45K - $60K/yr

This role is ideal for an early-career marketing professional looking to grow within retail media, shopper marketing, and CPG brand activation. Key Responsibilities Retail Media & In-Store Marketing ...

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How much do cpg marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for cpg marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is a CPG Marketing?

A CPG (Consumer Packaged Goods) Marketing job involves promoting and driving sales for everyday products such as food, beverages, household items, and personal care products. It includes market research, brand management, advertising, and retail strategy to increase product visibility and consumer demand. CPG marketers work closely with sales teams, retailers, and digital platforms to optimize marketing campaigns and distribution. Their goal is to build brand loyalty, boost product sales, and stay competitive in a fast-paced market.

What does a typical day look like for someone working in CPG Marketing?

A typical day in CPG Marketing involves analyzing market trends and consumer insights, coordinating with sales and product teams on new launches or promotional campaigns, and managing brand messaging across multiple channels. You'll often review data on product performance, meet with external agencies or retailers, and work within cross-functional teams to ensure that projects are on track. The role is fast-paced and dynamic, requiring excellent organization and communication skills. Many professionals find the work environment collaborative and deeply rewarding, especially for those who enjoy driving tangible results in consumer markets.

What are the key skills and qualifications needed to thrive in CPG Marketing, and why are they important?

To thrive in CPG Marketing, you need expertise in brand management, market research, product positioning, and a bachelor's degree in marketing, business, or a related field. Familiarity with analytics tools like Nielsen, IRI, and digital marketing platforms, as well as certifications such as Google Analytics or HubSpot, are often beneficial. Strong project management, creativity, and cross-functional collaboration make candidates stand out. These skills are crucial for developing effective campaigns, driving product growth, and staying competitive in the fast-paced consumer packaged goods sector.

What are some examples of CPG marketing?

CPG marketing involves promoting consumer packaged goods through strategies such as in-store displays, digital advertising, sampling campaigns, and social media engagement. Marketers often use data analytics and branding to target specific demographics and increase product visibility in retail environments.
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cpg marketing jobs near you
Infographic showing various Cpg Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

K-Beauty Brand Marketing Manager

Goodai Global USA, Inc.

Irvine, CA • On-site

$90K - $120K/yr

Full-time

Medical, Retirement, PTO

Re-posted 5 days ago

Job description

K-Beauty Brand Marketing Manager

Hansung Beauty Group


We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.


Key Responsibilities


1. Brand Strategy & Growth Planning


  • Develop annual brand marketing strategy and growth roadmap
  • Lead go-to-market planning for new product launches
  • Define positioning, messaging, and competitive differentiation
  • Manage brand P&L input related to marketing investment


2. Campaign & Content Execution


  • Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
  • Manage creative agencies and external partners
  • Oversee paid media performance and ROI optimization
  • Track KPIs including sell-through lift, traffic, and brand awareness metrics


3. Retail & Channel Marketing


  • Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
  • Develop in-store activation, promotional calendars, and secondary placements
  • Support line reviews and retailer presentations with marketing strategy
  • Align digital campaigns to support retail sell-through


4. Cross-Functional Leadership


  • Collaborate with Sales, Operations, and Finance to align demand planning
  • Coordinate with global brand teams on product updates and messaging
  • Work with e-commerce team on DTC and marketplace alignment
  • Ensure brand consistency across all channels


5. Analytics & Performance Optimization


  • Analyze sales and marketing data to identify growth opportunities
  • Monitor promotional ROI and trade marketing efficiency
  • Provide executive-level reporting and performance insights


Qualifications


  • Bachelor’s degree in Marketing, Business, or related field
  • 5+ years of brand marketing experience in Beauty, Skincare, or CPG
  • Experience working with national retailers strongly preferred
  • Strong understanding of retail marketing and trade promotion
  • Proven experience managing product launches
  • Analytical mindset with strong Excel / data interpretation skills
  • Strong leadership and communication skills


Preferred Experience


  • Experience in K-Beauty or international brand expansion
  • Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
  • Experience managing multi-brand portfolio
  • Understanding of sell-in vs. sell-through dynamics


Benefits:


  • 401(K)
  • Group health insurance
  • Paid time off
  • Annual incentive bonus based on performance
  • Employee discount
  • This position may also be eligible for performance-based bonus compensation.  Actual compensation will be determined based on experience, qualifications, and internal equity.


    Work Location: In person (Irvine, CA)